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Home»Influencer Marketing»The Influencer Advertising and marketing Information to Love Island USA Seaso…
Influencer Marketing

The Influencer Advertising and marketing Information to Love Island USA Seaso…

By July 23, 20250012 Mins Read
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The Love Island USA Season 7 forged simply touched down in Fiji they usually’re prepared for love, drama, and, in the event that they play their playing cards proper, a couple of model collabs alongside the best way. 

Whereas they’re making connections within the Villa, we’re protecting an eye fixed out for the Islanders your model may need to couple up with. Whose content material stands out? Who’s constructed actual rapport with their viewers? Who can flip followers into followers—and followers into prospects?

To search out out, we put Gia—GRIN’s Clever Assistant—on the case. Her project: consider the partnership potential of this season’s singles.

Wish to make influencer vetting your superpower? Gia may also help. 

Gia’s not simply in search of who’s the fittest of the bunch. She’s analyzing the metrics that matter most to manufacturers, together with:

  • Engagement fee
  • Content material consistency
  • Storytelling capacity
  • Viewers credibility rating
  • Attain past followers
  • Video completion fee
  • Sustained development trajectory
  • Cohesive aesthetic
  • Save charges

We’ll have Gia title her early favorites. However in true Love Island trend, her head might nonetheless be turned as extra bombshells enter the villa. 

First up: let’s meet your entire Love Island USA Season 7 forged. 

Meet the Love Island USA Season 7 forged

🏝️ The primary islanders

Ace Greene

📍 Los Angeles, CA

Instagram followers (as of June 3, 2025): 791K 

Occupation: Entrepreneur

Creator bio: Ace brings massive character to every part he does—whether or not he’s cracking jokes on stream, or exhibiting off the most recent match. His content material is fast-paced, high-energy, and stuffed with charisma. He blends road tradition, sports activities, and leisure in a manner that retains his viewers locked in.

Content material type: 

  • Vibrant, contrast-heavy visuals with a pointy, kinetic really feel
  • Posts principally short-form video 
  • Themes: streetwear, gaming, nightlife, health, and punchy humor
  • Identified for dynamic edits, sturdy coloration saturation, and a character that carries via each body

Manufacturers that ought to associate with Ace: Ace’s mixture of athleticism, comedy, and magnificence makes him a standout for manufacturers seeking to hit the Gen Z candy spot. 

  • Sports activities and vitality drinks 
  • Audio and way of life tech
  • Streetwear and sneaker tradition 
  • Gaming and streaming companions 

Jeremiah Brown

📍 Los Angeles, CA

Instagram followers (as of June 3, 2025): 6,079 followers

Occupation: Mannequin

Creator bio: Jeremiah’s feed is all about type. Cityscapes, rooftop sunsets, classic structure, streetwear—all of it culminates with a cinematic contact that doesn’t attempt too laborious. Between runway appearances and day-in-the-life content material Jeremiah makes on daily basis seem like a mini film.

Content material type:

  • Heat-toned, thoughtfully composed pictures
  • Focuses on metropolis exploration, menswear, journey, and inventive areas
  • Posts persistently 3–4 occasions every week, principally single pictures or carousels
  • Clear, cohesive enhancing type with a touch of movie grain

Manufacturers that ought to associate with Jeremiah: Jeremiah’s aesthetic fits manufacturers in journey, images, and on a regular basis menswear. His type is approachable, visually sturdy, and well-aligned with city and lifestyle-forward campaigns. 

Potential companions embrace:

  • Journey gear that retains up along with his tempo 
  • Espresso manufacturers that match his vitality 
  • City menswear with edge 
  • Images instruments for creators 
  • Boutique stays with a narrative to inform

Previous model collabs: 

Chelley Bissainthe

📍 Orlando, FL

Instagram followers (as of June 3, 2025): 20K

Occupation: Day dealer

Creator bio: Chelley’s content material is all about luxurious meets way of life. From beachside photographs to metropolis getaways, she blends excessive trend with heat, tropical vitality. Her feed options daring type selections, curated seems to be, and a assured, aspirational presence.

Content material type:

  • Common posting, mixing posed editorial photographs with journey and way of life moments
  • Excessive-contrast, sunlit pictures with a cultured, fashion-first aesthetic
  • Frequent beachwear, elevated streetwear, and upscale resort seems to be
  • Occasional magnificence and equipment woven into travel-focused storytelling

Manufacturers that ought to associate with Chelley: Chelley’s visible type and assured tone make her a powerful match for manufacturers in trend, magnificence, and journey. Splendid classes embrace:

  • Assertion equipment and sneakers 
  • Swimwear and beachwear labels
  • Skincare and wonder manufacturers
  • Luxurious journey, resortwear, and boutique motels
  • Vogue manufacturers with daring, female aesthetics

Previous model collabs:

Yulissa Escobar

📍 Miami, FL

Instagram followers (as of June 3, 2025): 58.2K 

Occupation: Actual property skilled

Creator bio: Yulissa’s content material blends tropical glam with a jet-set vitality. Whether or not she’s poolside in Miami, dressed for an evening out, or sharing a glimpse of her newest journey, her type is daring, polished, and all the time camera-ready. 

Content material type:

  • Vivid, high-energy visuals with a shiny, nightlife-meets-resort really feel
  • Posts starting from journey snapshots to styled outfit shoots and gymnasium moments
  • Themes embrace journey, nightlife, health, and luxe way of life experiences

Manufacturers that ought to associate with Yulissa: Yulissa’s content material is right for manufacturers that need to faucet into luxurious, vitality, and confidence. 

  • Excessive-glam magnificence manufacturers 
  • Stylish trend and equipment 
  • Journey and way of life providers 
  • Activewear and wellness  
  • Nightlife-focused promotions and occasion companions

Previous model collabs:

  • Vivienne Westwood
  • BetterMe
  • Lunasol

Austin Shepard

📍 Northville, Michigan

Instagram followers (as of June 3, 2025): 4,049 

Occupation: Pool technician

Creator bio: Austin’s feed appears like a glance into your pal group’s digicam roll—journeys with the boys, spontaneous weekend adventures, and real-life moments. It’s informal, relatable, and barely outdoorsy with out attempting too laborious.

Content material type:

  • Unfiltered, on a regular basis way of life photographs with pals and nature within the combine
  • Considerably irregular posting, normally centered round journeys, native hangouts, or group outings
  • Themes: journey with pals, outside escapes, faculty way of life, and relaxed adventures
  • Modifying is pure and minimal, with an emphasis on candid moments

Manufacturers that ought to associate with Austin: Austin’s content material is a stable match for manufacturers seeking to attain on a regular basis adventurers and younger adults who worth authenticity over polish. 

  • Informal outside attire 
  • Native breweries, outside drinks 
  • Gentle leisure gear 

Olandria Carthen

📍 Decatur, AL

Instagram followers (as of June 3, 2025): 24.6K followers

Occupation: Gross sales

Creator bio: Olandria brings a little bit of Southern appeal to the timeline. A self-described Southern belle and proud first-generation faculty graduate, she blends aspirational trend and wonder content material with the type of confidence that comes from realizing the place you come from. 

Content material type:

  • Vogue-forward and lifestyle-focused with a heat, expressive tone
  • Outfit checks, glam portraits, occasional journey, and on a regular basis moments
  • Visible type is clear and polished, with gentle edits and heat pure lighting
  • Captures a stability between spontaneous content material and curated seems to be

Manufacturers that ought to associate with Olandria: Olandria is a powerful associate for manufacturers seeking to join with rising expertise who carry each character and polish. She resonates with audiences who worth ambition, authenticity, and a contact of glam. 

  • Pattern-driven trend and boutique labels
  • Magnificence and skincare manufacturers with an inclusive, on a regular basis luxe really feel
  • Way of life equipment (luggage, lashes, jewellery, sun shades)
  • Soccer-focused sport day trend or faculty way of life manufacturers
  • Journey and hospitality manufacturers rooted in regional appeal and magnificence

Belle-A Walker

📍 Honolulu, HI

Instagram followers (as of June 3, 2025): 18.1K followers

Occupation: Espresso store supervisor

Creator bio: Belle-a’s feed blends quick vehicles, daring trend, and beauty-forward seems to be—all with the straightforward confidence of somebody who’s simply as comfy behind the counter of her household’s espresso store as she is in entrance of a digicam. It’s a mixture of glam and grounded, with a private contact that makes her content material really feel genuine and aspirational.

Content material type:

  • Daring, high-energy visuals with a powerful presence in automotive tradition
  • Mixture of trend, magnificence, occasions, and way of life content material
  • Constant posts showcasing native occasions, automotive reveals, and private type moments
  • Visible tone is polished and hanging—shiny lighting, vibrant outfits, and assured composition

Manufacturers that ought to associate with Belle-a: Belle-a’s mixture of glam visuals and down-to-earth relatability provides her broad enchantment. 

  • Automotive and automotive tradition manufacturers
  • Native espresso roasters or lifestyle-driven cafés
  • Vogue and equipment that cater to daring, expressive type
  • Magnificence manufacturers with a assured, fashionable edge
  • Occasion companions and community-centered way of life manufacturers

Previous model collabs:

  • Scorching Import Nights
  • Hawaii’s Most interesting Clothes
  • JXN&CO

Nicolas Vansteenberghe

📍 Jacksonville, FL

Instagram followers (as of June 3, 2025): 21K followers

Occupation: Registered nurse 

Creator bio: Nicolas’s feed is considerate and composed. As a registered nurse with an eye fixed for design, he brings intention to every part he shares. His images leans inventive and architectural, usually capturing quiet metropolis scenes, gentle shadows, and crisp traces with a minimalist aesthetic.

Content material type:

  • Rigorously composed way of life and journey images with a artistic edge
  • Themes embrace metropolis exploration, images approach, and journey content material
  • Signature look: clear edits, cool tones, and graphic compositions

Manufacturers that ought to associate with Nicolas: Nicolas presents a novel mix of creativity and credibility—an excellent associate for manufacturers seeking to inform a refined story with real-world depth. 

  • Images manufacturers and inventive instruments 
  • Well being-conscious way of life manufacturers with a peaceful, grounded aesthetic
  • Specialty espresso and residential items 
  • Inventive and minimal design merchandise 
  • On-line schooling and productiveness platforms 

Previous model collabs:

  • Kulani Kinis
  • Adirondack Drinks
  • Guess

Huda Mustafa

📍 Raleigh, NC

Instagram followers (as of June 3, 2025): 121K followers

Occupation: Health coach

Creator bio: Huda’s feed hits laborious—in one of the simplest ways. Her content material is all grit, energy, and critical work ethic. With a darkish, moody aesthetic and no-fluff health routines, she’s constructed a group round self-discipline, confidence, and exhibiting up for your self. 

Content material type

  • Excessive-intensity health content material with a gritty, constant dark-toned look
  • Themes embrace energy coaching, private development, private type, and trend
  • Visually sturdy use of distinction, darkish neutrals, and lighting—no overly polished edits, simply stable execution

Manufacturers that ought to associate with Huda: Huda is a go-to for health manufacturers in search of authenticity and edge. Her content material resonates with followers who’re critical about progress—not traits. 

  • Efficiency attire and gymwear
  • Dietary supplements and wellness 
  • Exercise tech
  • Health platforms and training apps

Previous model collabs:

Gia’s favourite Love Island USA Season 7 contestants (to date)

Now that we’ve met the Love Island USA Season 7 forged, let’s let Gia weigh in. Right here’s who made the reduce, and why.

  1. Jeremiah Brown

Highest engagement fee (8.7%)

His posts obtain practically double the likes and feedback in comparison with the typical creator in my evaluation. This implies manufacturers get extra visibility and interplay when working with him.

Most genuine viewers (92% actual followers)

None of our contestants had a dangerous viewers rating, however Jeremiah’s was the best. His viewers consists of actual individuals who genuinely work together along with his content material. His followers depart substantive feedback averaging 12+ phrases versus a generic “good pic” remark.

Finest visible consistency

His signature warm-toned city aesthetic stays constant whether or not he’s in New York, Tokyo, or Chicago. This consistency extends to his sponsored content material, making model integrations really feel pure reasonably than compelled.

Strongest storytelling method

Reasonably than posting random enticing pictures, he creates visible narratives that comply with his journeys, protecting viewers invested throughout a number of posts and growing return visits to his profile.

Highest high quality manufacturing

His images demonstrates professional-level understanding of composition, lighting, and enhancing. Manufacturers obtain content material that would simply seem in their very own campaigns with out further enhancing.

  1. Belle-A Walker

Highest content material save fee

Her styling and group content material will get saved 3.5x greater than different accounts, indicating her followers discover real worth in her posts reasonably than simply scrolling previous after liking.

Most constant posting schedule

She maintains dependable 36-hour intervals between posts, making a predictable rhythm that trains her viewers when to count on new content material, leading to sooner preliminary engagement.

Most exactly focused viewers

With 93% feminine followers predominantly aged 25-40, she presents manufacturers distinctive demographic precision. This focus is especially invaluable for magnificence, trend, and residential items manufacturers focusing on millennial girls.

Clearest aesthetic identification

Her minimalist, neutral-toned content material is so distinctive that followers can establish her posts with out seeing her username. This sturdy visible identification makes model collaborations extra impactful once they align along with her aesthetic.

Most sensible, value-driven content material

Not like purely aspirational accounts, she delivers tangible recommendation via tutorials, group ideas, and styling guides that followers really implement. This creates deeper belief that transfers to model suggestions.

  1. Ace Greene

Widest content material attain past followers

His content material often reaches 70% extra folks than his follower rely via shares, discover web page options, and hashtag efficiency. This supplies manufacturers prolonged attain past his direct viewers.

Most energetic remark part (427 common feedback)

His posts generate conversations, not simply passive consumption. These energetic discussions point out stronger group engagement and supply further visibility for model mentions.

Highest video completion fee

The place many creators see important drop-off, his viewers watches movies to completion, guaranteeing model messages positioned all through content material really get seen reasonably than scrolled previous.

Strongest sustained development trajectory

Not like accounts which have plateaued, he continues gaining 2,000-3,000 genuine followers weekly, offering manufacturers with increasing attain over partnership period.

Most revered area of interest authority in sports activities/city tradition

Main sports activities accounts and athletes often repost his content material, indicating credibility inside his trade. This established authority transfers to merchandise he endorses, making suggestions extra influential.

Key takeaway: The Love Island USA Season 7 forged is prepared for love. Is your model?

Love is perhaps within the air, however so is main influencer potential. With the appropriate partnerships, the Love Island USA Season 7 forged might carry each attain and relevance to your subsequent marketing campaign—in case your model is able to crack on.





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