After I take into consideration pioneers in our career, one identify that all the time involves thoughts is Mike Dillard.
I’ve recognized Mike for over 20 years. In reality, again within the day, he was in my downline in an organization I represented. What’s all the time struck me about Mike is his pure introversion. Choosing up the telephone and chasing folks was by no means one thing he needed to do. He knew he wanted to search out one other means.
So, he went trying.
Mike dove headfirst into studying from legends like Dan Kennedy, one of many best direct response entrepreneurs of all time. He began experimenting with Google AdWords earlier than most individuals even knew what they had been. He was constructing seize pages, testing funnels, and creating leverage on-line when the remainder of the trade was nonetheless caught in lodge conferences and three-way calls.
That path led him to create Magnetic Sponsoring — some of the legendary organizations within the historical past of on-line advertising and marketing. The ripple impact of that motion continues to be felt as we speak.
The time period “attraction advertising and marketing” is all over the place within the on-line enterprise area now. However Mike Dillard is the person who originated it. He’s extensively known as “The Godfather of Attraction Advertising”—and for good purpose.
He was the primary individual to efficiently construct a community advertising and marketing enterprise completely on-line. On the time, this was thought-about a risk to traditionalists who believed there was just one method to construct: lodge conferences, residing rooms, and chilly calls. However Mike proved that you can appeal to prospects to you rather than chasing them down—and that modified every part.
In our dialog, we lined a variety of subjects: his entrepreneurial journey, the resistance he confronted as a disruptor within the career, and the methods he used to create breakthroughs that also affect how folks construct companies on-line as we speak.
For those who’ve ever puzzled the place attraction advertising and marketing began—or how one introverted entrepreneur rewrote the principles of community advertising and marketing—you’re going to like this dialog with Mike Dillard.
