Does your digital advertising and marketing technique contain internet hosting bodily or digital occasions? And even in case you don’t manage them, do you attend many of those occasions?
Then you must strive curating occasion content material as a part of your content material technique. It may be an effective way to proceed benefiting from the occasion in the long run.
From occasion movies and skilled interviews to testimonials and displays, a profitable occasion is usually a treasure trove of precious content material on your firm blogs, newsletters, and social media accounts.
However the place do you start?
Learn on to be taught 5 methods to make sure efficient occasion content material curation and hold your digital content material calendar full.
What Is Occasion Content material Curation?
Content material curation is usually confused with content material creation—however the two are totally different.
Occasion content material curation is the method of sifting by way of, deciding on, and presenting already-existing occasion content material–whether or not created by you or different individuals—that matches a selected theme or goal. The curated content material could be shared throughout numerous social media advertising and marketing channels, be utilized in electronic mail newsletters, posted on an internet site, and others.
For example, an occasion content material curator would possibly choose particular snippets of displays by occasion audio system then publish them on social media.
Right here is an instance of this sort of occasion content material curation. Salesforce shares three takeaways from speaker periods through the Dreamforce occasion held in 2023:
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However, a content material creator will craft contemporary content material from scratch. On this case, that contemporary content material or unique content material can be the Dreamforce 2023 occasion. It was crafted based mostly on unique analysis from a wide range of sources. In different phrases, Salesforce, which organized the occasion, is an occasion content material creator simply as it’s an occasion content material curator.
Does this imply an occasion content material curator ought to at all times assume a passive function? All they’d must do is report the occasion because it occurs then sift by way of that materials to provide you with repurposed content material, proper? Properly, not precisely.
An occasion content material curator can even instigate the content material creation course of. For example, they will exit of their approach to interview contributors and search suggestions on the sidelines of an occasion. Or they will invite audio system proper after an occasion to elaborate on particular subjects beforehand mentioned there for his or her target market. However as a result of this content material they finally create wouldn’t have existed with out the unique content material–the occasion–their ways are nonetheless thought of a part of an occasion content material curation technique.
5 Suggestions for Efficient Occasion Content material Curation
So, how do you carry out occasion content material curation? Comply with the following pointers for the perfect outcomes:
1. Profit from each minute of periods
Each session is usually a supply of precious content material in occasion content material curation. So, you need to report all these particulars from begin to end. The extra you report, the extra content material codecs you possibly can derive from the unique occasion materials.
Listed here are a few of these content material codecs you possibly can leverage in your digital content material curation technique:
- Chunk-sized social media video clips: You possibly can repurpose the video content material you recorded through the occasion into shorter, bite-sized clips appropriate for sharing throughout numerous social channels. Quick-form movies can play for lower than 60 seconds to as much as 5 minutes.
Right here is an instance.
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Hubspot derived video snippets just like the one above from its important Inbound occasion footage to emphasise fascinating quotes by audio system:
- Infographics: You possibly can zero in on occasion displays to create infographics you possibly can publish in your social accounts and/or web site. Spotlight some speaker quotes or key takeaways per session, for example.
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Gartner, for instance, created an infographic highlighting a key statistic talked about in its webinar on tips on how to keep away from burnout. It posted the infographic on its LinkedIn account.
- Weblog posts: Why not transcribe a number of the periods and create weblog posts out of them? Shopify, for example, created a roundup of all of the bulletins it made throughout its Shopify Unite summit in 2021. The weblog publish was posted on its web site:
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Right here’s one other instance. Sagefrog attended the Inbound occasion in 2023. When curating occasion content material, it got here up with this weblog publish detailing its key takeaways from the Hubspot occasion:
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The excellent news is, when curating occasion content material this fashion, it can save you much more time with AI templates. In any case, with the device, you received’t must sift by way of your whole transcript to find out what could be repurposed into weblog posts. Simply add a transcript of the session to a abstract generator template then specify the variety of bullet factors you need.
The device will mechanically create as many session takeaways because the variety of bullet factors you specified.
2. Make unique content material
Why not exit of your approach to create unique content material through the occasion? For example, in case you discover a high-profile attendee, go forward and interview them on the sidelines. The ideas of an attendee who’s additionally a well-known marketer on advertising and marketing developments can even make for a superb weblog publish or infographic.
Should you’re attending an organization commerce honest, interviewing exhibitors will help you in your occasion content material curation. You could possibly write about their very own success tales or the merchandise they plan to launch based mostly on these occasion interviews, for instance. You could possibly additionally take a look at the occasion behind-the-scenes. Possibly you possibly can report how a number of the audio system put together backstage earlier than their displays? Then publish the quick behind-the-scenes clips in your web site or social media.
Right here’s the advantage of going out of your approach to create unique content material as a part of your occasion content material curation technique: you possibly can guarantee your remaining curated content material will stand out. Whereas others had been specializing in recording the occasion’s important periods, you had been on the market developing with your personal subjects that weren’t coated by audio system.
3. Develop deep connections with audio system
Establishing robust relationships with occasion audio system must be a part of your occasion content material curation technique.
In any case, you possibly can use their assist when curating content material even approach after the profitable occasion.
For example, you possibly can invite them to look as friends in your podcast to elaborate on a subject they mentioned through the occasion.
For that very same function, you possibly can ask them to contribute visitor posts to your web site.
For example, TED Talks publishes weblog posts from their occasion audio system. The weblog posts expound on the audio system’ earlier displays.
Right here’s a weblog publish by Seth Godin on unhealthy concepts:
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It’s a transparent offshoot of this Ted Discuss on concepts he performed earlier than:
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However how do you develop deep connections together with your audio system? Listed here are some helpful ideas for you earlier than and after the occasion:
Earlier than the occasion:
- Ship personalised outreach: Should you’re organizing your personal occasion, when contacting potential keynote audio system, personalize your communication. Reference particular explanation why you consider they’d be a precious addition to your occasion, citing related accomplishments or contributions to the sphere.
- Open communication channels: Set up open strains of communication with audio system by way of electronic mail, telephone calls, or video conferences. Guarantee they really feel snug sharing their concepts, considerations, and preferences concerning their participation.
- Collaborative planning: Contain audio system within the content material improvement course of to make sure alignment with viewers wants and occasion aims. Collaborate on session subjects, codecs, and key speaking factors to create content material that resonates with attendees and delivers actionable insights.
Put up-event:
- Categorical gratitude: After your profitable occasion, specific gratitude to the audio system for his or her contributions. Ship them a personalised thanks electronic mail as an alternative of a generic one. This manner, they’ll conclude you actually worth their contributions. In any case, you probably did take the time to put in writing your letter.
Should you didn’t manage the occasion, you possibly can nonetheless ship them a message, this time, complimenting them on the dear insights they gave through the occasion. You can even share your personal ideas backed by analysis. All this presupposes you bought their contact particulars through the occasion, after all.
- Share their work: Whether or not you organized the occasion or had been only a mere attendee, share the work of occasion audio system on social media. The extra you make your self seen, the upper the possibilities they’ll oblige in case you ask them to put in writing about event-related subjects for you or be your program visitor.
You need to know that good relationships are by no means one-sided. So, if occasion audio system ask you for a favor, oblige (for so long as it’s possible and never unethical, after all). You need to present them they will anticipate the identical assist from you.
4. Leverage social conversations amongst delegates
Should you organized the occasion, you possibly can leverage the social conversations amongst delegates when curating occasion content material.
There are advantages to this technique. Aside from the truth that you possibly can fill your content material calendar with fascinating materials, you may as well promote your occasion to different potential attendees.
You possibly can arrange Google Alerts to watch the net for any of those conversations. Then simply share the related posts in your social platforms.
Another choice is to create a singular hashtag associated to your occasion. This may can help you simply hold monitor of conversations.
For instance, WindEurope created the #WindEurope2019 hashtag on X (Twitter) for its 2019 Convention & Exhibition:
Simply ensure your occasion hashtags are easy and memorable. You need them to be event-specific as effectively. Make them quick, too. In case your occasion title is just too lengthy, contemplate abbreviations.
5. Conduct suggestions session
Right here’s one other tip you possibly can comply with in case you’re the occasion organizer. Why not conduct a suggestions session as a part of your occasion? You possibly can repurpose that suggestions from audio system and attendees into social media posts, weblog posts, infographics, and extra.
With this tactic, you may as well create social proof on your occasion and upcoming ones. If potential attendees see your occasion contributors had a good time, they’ll possible attend the following time round. If potential audio system discover revered business figures discovered the periods fascinating, they’ll possible need to converse at your subsequent occasion as effectively.
Conducting a suggestions session is fairly simple. You possibly can ship out surveys per particular person session to ask whether or not what the content material contributors heard was significant. Ship audio system related surveys on the finish of every session. You possibly can ask them concerning the speaker occasion experiences and what could be improved.
As a bonus tip, implement the legitimate suggestions the following time round, after all. Coupled with a superb occasion ticketing platform, you possibly can guarantee a rise in occasion attendees for the improved attendee expertise. Extra business figures will need to share their insights, too, in case you present you are taking further excellent care of your audio system.
Grow to be a professional occasion content material curator
Curating occasion content material is an efficient tactic to spice up your digital advertising and marketing technique. The excellent news is, it doesn’t must be troublesome.
Whether or not you’re the occasion organizer or a mere attendee, simply take advantage of each minute of the occasion. Exit of your approach to create unique content material as effectively. Don’t neglect to develop deep connections with audio system who will help you when curating occasion content material afterward.
Should you’re the occasion organizer, leverage social conversations as a part of your occasion content material curation technique. Conduct a suggestions session as effectively. The insights you derive from this could make for wonderful content material.
Now that the secrets and techniques to turning into a professional occasion content material curator, go forward and grow to be one! With Scoop.it, occasion content material curation has grow to be as straightforward as ever.
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