By Sean Tinney October 16, 2025
Your Webflow website attracts guests. Electronic mail advertising turns these guests into clients, subscribers, and repeat patrons.
Most individuals who land in your website aren’t able to buy instantly. They’re researching, evaluating choices, or simply beginning to perceive their drawback. Electronic mail offers you the chance to remain linked with these guests after they go away, nurture the connection, and be there after they’re able to take motion.
As soon as your e mail platform is added, it really works robotically—welcoming new subscribers, sending focused content material, and changing browsers into patrons whilst you deal with different elements of your online business.
Why Webflow Websites Want Electronic mail Advertising Integration
When somebody visits your Webflow website and leaves, you’ve misplaced your probability to speak except they arrive again. Electronic mail captures that chance by providing you with a direct line to individuals who’ve proven curiosity in what you provide.
In contrast to social media the place algorithms management visibility, or paid advertisements that cease when your finances runs out, e mail places you in management. Webflow e mail integration requires a third-party platform as a result of Webflow focuses completely on web site constructing.
The best way to Set Up Electronic mail Advertising on Webflow with AWeber
The combination takes lower than an hour with AWeber.
Step 1: Create Your Signup Kind in AWeber
Join AWeber and navigate to the signup kinds part. Select a type template or create one from scratch utilizing the drag-and-drop builder. Customise the fields you wish to acquire—usually title and e mail handle work finest. Be taught extra about rising your e mail checklist with strategic type placement.
Step 2: Get Your Embed Code
As soon as your type is prepared, click on “Publish” and choose “Embed on Web site.” AWeber generates a code snippet on your type. Copy this embed code—you’ll paste it into your Webflow pages.
Step 3: Add the Kind to Your Webflow Pages
In your Webflow Designer, drag an “Embed” ingredient onto the web page the place you need your signup type to seem. Paste the AWeber embed code into the customized code subject. Publish your Webflow website to make the shape stay.
Add kinds to a number of pages for max visibility—weblog posts, homepage, about web page, and repair pages all work nicely.
Step 4: Construct Your Welcome Automation
Navigate to AWeber’s automation part and create a brand new workflow. Set your set off to “Subscriber joins checklist.”
Create a 3-email welcome collection:
Electronic mail 1 (Quick): Welcome subscribers and set expectations
Electronic mail 2 (Day 2-3): Share your most useful useful resource
Electronic mail 3 (Day 5-7): Invite them to take the following step
Use AWeber’s drag-and-drop e mail builder to design messages. Our AI Writing Assistant generates topic strains and duplicate immediately.
Step 5: Take a look at Every thing
Earlier than going stay, check the whole course of. Submit your Webflow type utilizing a check e mail handle. Confirm the subscriber seems in your AWeber checklist, verify that your welcome automation triggers appropriately, and ensure all three emails ship on the proper intervals.
Make any essential changes earlier than selling your type to actual guests.
Greatest Practices for Webflow Electronic mail Advertising
Place Kinds Strategically
Most guests arrive at particular weblog posts or service pages from Google, not your homepage. Place e mail signup kinds on each web page. Take a look at end-of-post kinds, exit-intent pop-ups, inline kinds, and sidebar kinds.
Tag Subscribers Primarily based on Their Actions
Tags are labels you connect to subscribers primarily based on their conduct, letting you ship focused content material to particular teams.
You’ll be able to tag subscribers primarily based on:
- Kind submissions: Tag by which type they stuffed out (weblog signup vs. session request)
- Lead magnet downloads: Tag by which useful resource they requested
- Hyperlink clicks: Tag subscribers who click on particular hyperlinks in your emails
- Web page visits: Tag primarily based on which Webflow pages they visited earlier than subscribing
- Buy conduct: Tag clients individually from prospects
AWeber’s tagging system applies these segments robotically once you configure your kinds and automations.
Take a look at Key Variables
Small enhancements compound over time. A/B testing can enhance e mail efficiency by 49% or extra. Take a look at one variable at a time to determine what drives outcomes.
What you’ll be able to check:
Topic strains: Curiosity-driven vs. benefit-driven. Personalised vs. generic. Brief (underneath 40 characters) vs. longer headlines.
Ship instances: Morning (8-10am) vs. afternoon (1-3pm) vs. night (6-8pm). Completely different days of the week on your particular viewers.
Name-to-action placement: Above the fold vs. finish of e mail. Button vs. textual content hyperlink. “Get Began” vs. “Obtain Now” vs. “Be taught Extra.”
Electronic mail size: Brief (100-200 phrases) for bulletins. Longer (500+ phrases) for academic content material.
Sending frequency: Begin weekly, enhance to twice weekly if engagement stays sturdy, lower if open charges drop.
Often Requested Questions About Webflow Electronic mail Integration
Can I join a number of Webflow kinds to totally different e mail lists in AWeber?
Sure. Join every type to a particular checklist, or ship all kinds to 1 grasp checklist with totally different tags. Single lists with tags provide extra flexibility for segmentation.
Can I customise the affirmation message after somebody submits a Webflow type?
Sure, however that is managed in Webflow’s type settings, not AWeber. Customise Webflow’s success message whereas AWeber handles e mail affirmation and welcome automation.
Begin Changing Webflow Visitors into Electronic mail Subscribers
It’s time to start out capturing extra leads out of your Webflow website? Join AWeber and create your first skilled e mail signup type as we speak. Our drag-and-drop builder, mobile-responsive templates, and 24/7 help make it easy to start out rising your e mail checklist—no technical expertise required.
