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Home»Email Marketing»The 6 Finest Survey Apps in 2025
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The 6 Finest Survey Apps in 2025

By September 2, 20250014 Mins Read
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If you happen to’re working a enterprise at present, you realize suggestions isn’t optionally available. It’s the lifeline that helps you perceive what prospects love, what frustrates them, and what retains them coming again.

However right here’s the catch: selecting the incorrect survey instrument can waste hours of your time, frustrate respondents, and offer you information that’s both incomplete or unreliable.

That’s why we rolled up our sleeves and examined greater than 20 survey apps—so that you don’t need to. From setup to analytics, we checked out how every instrument performs in real-world situations. The end result? A shortlist of the most effective survey apps that may really provide help to seize insights and switch them into motion.

How We Take a look at Survey Apps

Every instrument is judged on:

Setup velocity: how rapidly we may publish a dwell survey
Survey creation: number of query sorts and logic choices
Person expertise: ease of use, customization, and cell friendliness
Distribution & integrations: how nicely the app shares surveys and connects with different instruments
Analytics: depth of reporting and export choices
Pricing & scalability: worth for cash and skill to develop with what you are promoting

Apps Finest for Free
Plan?
Premium Pricing
WPForms WordPress websites with all kinds of survey and type wants ✅ Begins at $49.50/12 months
UserFeedback WordPress websites that want a devoted survey plugin ✅ Begins at $49.50/12 months
SurveyMonkey Companies that solely want occasional fundamental surveys ✅ Begins at $25/month
TypeForm Companies that want superior surveys and intensive integrations ✅ Begins at $25/month
Google Varieties Customers who need surveys that seamlessly combine with different Google instruments ✅ Begins at $6/month
(Google Workspace)
Jotform Characteristic-rich surveys with a top-notch visible builder ✅ Begins at $34/month
BONUS
OptinMonster
Exactly concentrating on your surveys to the appropriate web site customers ❌ Begins at $9.97/month

6 Finest Survey Apps

1. WPForms – Finest for WordPress Websites with Versatile Wants

WPForms is palms down the most effective WordPress form-building plugin obtainable. The Professional plan features a highly effective and easy-to-use Survey and Polls addon that makes it the #1 survey app on our listing at present.

You may mix the Survey and Polls instruments with different options like multi-page types, electronic mail integration, and conditional logic to create extremely partaking and detailed questionnaires.

We use WPForms usually right here at OptinMonster. I additionally put in WPForms alone WordPress website and was in a position to create a type in minutes. You may construct your survey from scratch or get a head begin through the use of a premade template. The simple builder allows you to drag and drop survey fields into place, together with:

  • Drop-down menus
  • A number of selection questions
  • Single-line and paragraph textual content solutions
  • Title and electronic mail fields
  • Superior fields like file uploads, Likert scale, and extra

When you’ve positioned the sphere, merely click on on it to customise the Subject Choices within the left menu settings:

WPforms field options menu for its online survey toolWPforms field options menu for its online survey tool

One of many issues I really like most about WPForms is its strong survey reporting options. When you’ve printed your survey, it’s straightforward to trace the outcomes. Right here’s an instance of the outcomes from a survey that OptinMonster used for a few of our prospects:

I selected a horizontal bar graph to show the outcomes, however you too can view the outcomes as a pie, line, or vertical bar chart.

With WPForms, you get helpful, real-time reviews and graphs based mostly on survey responses. This helps you accumulate and analyze your survey information to make smarter, data-driven selections about what you are promoting.

You can too obtain these reviews in an Excel spreadsheet or CSV file to import to Third-party advertising and marketing instruments, comparable to a CRM platform like Salesforce or Hubspot.

And with their addons for offline surveys and type abandonment, WPForms ensures that you just accumulate consumer information it doesn’t matter what. It’s any such performance that makes WPForms the most effective survey app for WordPress.

You can too use a shortcode to show the survey outcomes on any web page of your website. You may even embed your WPForms survey inside an OptinMonster popup. Try our instruction video:

Finest for: WordPress websites with all kinds of survey and type wants.

Is WForms Free? There’s a free plugin that you should use for fundamental surveys and types.

Premium Pricing: Begins at $49.50/12 months. For full survey performance, select the Professional plan at $199.50/12 months or greater.

2. UserFeedback – Finest for On-Website Suggestions Surveys

UserFeedback is a WordPress plugin devoted to serving to you accumulate suggestions out of your web site guests.

This software program allows you to simply construct surveys, show them wherever in your web site, and monitor the outcomes.

In my testing, I made a decision to create a web site suggestions survey. It was extremely straightforward to get began with the Web site Suggestions template. It’s 1 of the 20+ templates obtainable within the Extra Templates Add-on, which is included with the Professional plan or greater.

I added a query to the template, and I may select between checkboxes, radio buttons, electronic mail seize, single textual content subject, lengthy reply, star score, and Internet Promoter Rating.

Conditional logic is accessible for every query in your survey. I simply turned on the Allow Conditional Logic toggle and selected my Show Logic settings:

UserFeedback offers 2 straightforward methods to show the survey type in your web site: You may both embed it utilizing a shortcode, or you should use the Focusing on guidelines to find out when and the place your survey will pop up on your web site guests.

The Focusing on guidelines embody:

  • Which web page or pages you need your survey to show on
  • When the survey shows, comparable to instantly, after a sure variety of second, after the consumer scrolls midway down the web page, or when a customer leaves your website
  • What number of occasions every consumer will see your survey
  • How lengthy you wish to run your survey
  • Whether or not you wish to begin your survey minimized on the web page

Better of all, UserFeedback even integrates with Google Analytics, offering you with additional insights into your survey’s completion charge and viewers.

Finest for: WordPress websites that want a devoted survey plugin.

Is UserFeedback Free? Sure, there’s a free model with restricted options.

Premium Pricing: Begins at $49.50/12 months

3. SurveyMonkey – Finest for Shopping for Responses & Market Analysis

No listing of survey makers can be full with out mentioning SurveyMonkey. This free on-line survey instrument allows you to create and distribute limitless surveys. I’ve used SurveyMonkey a number of occasions through the years, and it has continued to be a simple technique to collect suggestions.

It’s an easy-to-use, complete, and all-around wonderful survey app. SurveyMonkey’s dashboard is enticing and intuitive. You merely choose the kind of query you wish to add after which edit it within the builder:

Screeenshot of editing a multiple choice question in SurveyMonkey's online survey software.Screeenshot of editing a multiple choice question in SurveyMonkey's online survey software.

I logged in and was given 3 choices to create a survey:

  1. Begin from scratch: Begin with a clean slate and add the questions you need.
  2. Use a fast template: Get a head begin by customizing a premade survey.
  3. Construct with AI: Enter a immediate, and SurveyMonkey will use AI to construct your survey for you.

These options are all free, however you’ll must improve to a premium plan to make use of superior choices like conditional logic and accepting funds. You additionally should have a paid plan if you wish to embed SurveyMonkey surveys as popups in your web site. If you happen to use their free instrument, you’ll need to share the survey hyperlink along with your viewers.

Finest for: Companies that solely want occasional fundamental surveys.

Is SurveyMonkey Free? Sure, it’s free to create fundamental surveys with out conditional logic or web site embedding.

Premium Pricing: Begin at $25/month

4. TypeForm – Finest for Freshmen & Conversational Surveys

TypeForm is a sturdy survey app that permits you to create in-depth surveys. You may create interactive surveys to get extra responses, turning boring surveys into pleasant conversations.

In my testing, I used to be impressed by simply how highly effective TypeForm’s survey options are. For instance, I used to be in a position so as to add movies, pictures, and GIFs to a survey in just some clicks. I additionally created a survey utilizing their Qualify Leads choice. TrueForm’s AI expertise used info from OptinMonster’s web site to create an Supreme Buyer Profile, which I may add to and edit. Then, it constructed a lead-qualifying survey for me:

A lead-qualifying survey created by AI in TrueForm's online survey softwareA lead-qualifying survey created by AI in TrueForm's online survey software

The survey was removed from good, because the AI didn’t totally perceive OptinMonster’s options. Nonetheless, it gave an amazing start line and included some helpful questions I hadn’t considered. As an illustration, TrueForm urged asking new leads whether or not they favor webinars, tutorials, or case research when studying about software program. With this survey information, our electronic mail advertising and marketing and gross sales groups can ship extra focused and useful info to every potential buyer.

What else units TypeForm aside from instruments like SurveyMonkey? Its intensive integrations. You may join Typeform to:

Integrations list for TrueForm's online survey tool. Integrations list for TrueForm's online survey tool.

Remember the fact that this superior performance comes at a better worth. At first look, the pricing appears consistent with SurveyMonkey’s paid plans. Nonetheless, TypeForm severely limits the variety of month-to-month responses allowed on its lower-tiered plans. As an illustration, the $25/month Fundamental plan solely consists of 100 responses monthly, and you’ve got you pay additional to extend that quantity.

Finest for: Companies that want superior surveys and intensive integrations.

Is TypeForm Free? There’s a free plan, however you solely get 10 responses monthly.

Premium Pricing: Begins at $25/month

5. Google Varieties – Finest Free Survey Software

Google Varieties is a superb on-line survey instrument like SurveyMonkey, and it’s fully free.

I’ve used Google Varieties to create surveys, registration types, functions, and extra. It even consists of fundamental conditional logic.

It’s an particularly nice selection for Google Workspace customers, because it connects to Google Drive and Sheets. As an illustration, I’ve created types that included a file add subject and was in a position to entry these information in Drive.

I can view the outcomes below Responses, or I can click on Hyperlink to Sheets to sync the survey with a spreadsheet that may routinely replace as new outcomes are available in:

The "Link to Sheets" button in Google FormsThe "Link to Sheets" button in Google Forms

You may construct easy surveys, require customers to enter an electronic mail handle (to develop your electronic mail listing), and collect the outcomes rapidly.

You can too use the embed code so as to add your type wherever in your web site or inside an OptinMonster popup marketing campaign:

Custom HTML Popup with Google FormsCustom HTML Popup with Google Forms

Finest for: Google Workspace customers who need surveys that seamlessly combine with different Google instruments

Is Google Varieties Free? Sure.

Premium Pricing: Begins at $6/month per consumer for full Google Workspace

6. Jotform – Finest Visible Survey Builder

Jotform is a complete type builder that you should use to create on-line surveys. It has an especially straightforward drag-and-drop builder and high-quality templates that will help you get began.

I used to be impressed by Jotform’s exceptionally clear and enticing consumer interface (UI). In reality, it might be the smoothest, least clunky expertise of all the web survey instruments on this listing. That’s as a result of you possibly can edit your questions and choices proper in its visible builder:

Jotform's visual builder for its online survey toolsJotform's visual builder for its online survey tools

Much like TypeForm, Jotform provides all kinds of integrations and superior conditional logic. Jotform has the extra characteristic of letting you construct fillable PDFs or convert your survey into one.

Finest for: Characteristic-rich surveys with a top-notch visible builder

Is Jotform Free? The free model consists of all options, however limites you to five types and 100 montly submissions.

Premium Pricing: Begins at $34/month

Bonus App: OptinMonster – Finest for Focused On-Website Surveys

OptinMonster is the most effective lead era software program in the marketplace. Our popups, floating bars, and different onsite campaigns make it SUPER EASY so that you can encourage your guests to fill in surveys. This implies OptinMonster is a good on-line survey app that can be utilized in many various contexts.

This popup screen has 3 questions/fields: 1. "How likely are you to recommend our brand to a friend?" with a dropdown field. 2. "How can we improve?" with a text field. 2. Email address field. Then there's a submit button.This popup screen has 3 questions/fields: 1. "How likely are you to recommend our brand to a friend?" with a dropdown field. 2. "How can we improve?" with a text field. 2. Email address field. Then there's a submit button.

Let’s check out 4 methods OptinMonster will help you create, accumulate, and promote surveys in your website:

  • Embed types inside a marketing campaign: Simply embed survey types in your popups, floating bars, slide-in scroll bins, and extra. Then distribute and promote the survey throughout your website to a focused viewers.
  • Create quick surveys instantly in OptinMonster: If you happen to solely must ask a couple of fundamental questions, you don’t even want a devoted survey app. You may add fields like dropdowns, radio buttons, checkboxes, and textual content fields proper in our drag-and-drop builder.
  • Redirect visitors for longer surveys: Create exit popups, fullscreen welcome mats, or different optin campaigns with a button that redirects customers to your long-form survey. This allows you to get extra responses out of your natural visitors.
  • Goal your viewers: Create a singular consumer expertise by personalizing your messages and concentrating on them to the appropriate individuals. This will get extra individuals engaged along with your survey type.

OptinMonster’s Web page-Stage Focusing on and Exit-Intent® Know-how can detect when a customer has accomplished their buy and is leaving your website. You may then set off a popup to ask them to take a brief suggestions survey to let you know about their expertise earlier than they depart.

exit detection rules for optinmonster campaignexit detection rules for optinmonster campaign

Try how Kennedy Blue will increase gross sales by 50% utilizing OptinMonster’s Exit-Intent® popups to advertise their buyer surveys and get precious suggestions.

kennedyblue_optinmonster_exitsurveykennedyblue_optinmonster_exitsurvey

On the finish of the day, OptinMonster is a good survey app as a result of it encourages the appropriate individuals to take your survey.

And since you possibly can combine OptinMonster along with your electronic mail advertising and marketing service, you should use your survey information to phase your electronic mail listing and ship extra focused electronic mail campaigns.

Wish to strive it out? Click on under to start out utilizing the most effective survey app to get extra survey responses.

What Is the Finest Survey App?

WPForms is the most effective survey app for WordPress web sites.

WPForms is versatile, straightforward to make use of, and loaded with options. It makes survey design a breeze. You may embed it with OptinMonster to create highly effective survey popups in your web site.

Plus, it does extra than simply create surveys. Meaning you should use WPForms to make any type in your web site, comparable to:

  • Publication signups
  • Occasion registrations
  • Fee assortment
  • And rather more.

If you happen to don’t use WordPress, then your particular wants will decide which instrument is finest for you. If you want to create strong on-line surveys with a number of integrations, then I recommend TypeForm.

I hope this listing helps you select the most effective survey app for what you are promoting, so you can begin accumulating vital information immediately.

FAQs Concerning the Finest Survey Apps

What survey app has the most effective analytics?

MakeForms is constructed for analytics, providing BI-style dashboards and superior filtering. SurveyMonkey additionally offers strong reporting, particularly if you want to buy responses for market analysis.

Which survey app is finest for WordPress customers?

WPForms is the best choice for WordPress as a result of it combines surveys, types, and polls in a single plugin. UserFeedback is one other wonderful WordPress-only instrument for working focused web site surveys.

Which survey app is finest for privateness?

BlockSurvey stands out for privateness as a result of it makes use of Web3 expertise to offer end-to-end encryption and nameless surveys.

What’s the most effective survey app total?

SurveyMonkey is finest for market analysis, Typeform is finest for conversational surveys, and WPForms is finest for WordPress customers. If you happen to want enterprise-level energy, Responsly is a powerful choice.

Wish to be taught extra about on-line surveys? Try these sources:

These posts can have every part you want to improve survey response charges, study your viewers, and improve income.

Wish to goal your surveys to the appropriate individuals at simply the appropriate time?

Get began with OptinMonster at present!

BONUS: Accomplished-For-You Marketing campaign Setup ($297 worth)

Our conversion specialists will design 1 free marketing campaign so that you can get most outcomes – completely FREE!

Click on right here to get began →

Disclosure: Our content material is reader-supported. This implies for those who click on on a few of our hyperlinks, then we might earn a fee. We solely suggest merchandise that we consider will add worth to our readers.





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