Trendy advertising and marketing. The place can we begin?
The quantity of house junk orbiting our collective photo voltaic system is relentless. Generally, it may be unforgiving.
There’s all the time one other quarter, one other launch, one other “can we get this reside by tomorrow?” request coming our manner. And but, each every now and then, a staff dares to cease scrolling and takes a collective breath… seems up, and acknowledges the sunshine they’ve created.
It’s this final line that introduced The Luna’s to life.
Introducing The Luna’s—NetLine’s Inaugural Buyer Awards
As 2025 attracts to a detailed, NetLine is proud to introduce The Luna’s: our inaugural consumer recognition awards—an area‑themed celebration (naturally) honoring B2B entrepreneurs who didn’t simply sustain this yr… they redefined what nice seems like.
A Celebration Born from Connection
The Luna’s began from a easy query: How can we higher showcase and commemorate the terrific work produced by our shoppers?
For greater than three many years, NetLine has helped B2B entrepreneurs distribute content material, interact in‑market consumers, and switch insights into income. However NetLine’s mission and guarantees can solely be delivered when we now have excellent content material to energy the platform.
The Luna’s flip the script, honoring the individuals behind the campaigns that formed 2025.
The 2025 Luna’s Award Classes & Winners
To convey this to life, NetLine’s Advertising and marketing, Buyer Success, and Gross sales groups got here collectively to find out and outline 5 award classes that replicate how fashionable demand gen actually works.
Listed below are the classes we landed on:
- Greatest Content material Expertise
- Greatest Shopping for Group Technique
- Greatest At all times-On Technique
- Income Impression
- The Luna Legacy Award
As soon as we reviewed nominations from throughout NetLine’s buyer ecosystem, we judged the submissions and nominees in every class based mostly on:
- Creativity
- Execution
- Outcomes
- and Innovation
The result’s a constellation of tales, from early‑stage startups to international enterprises, that displays the most effective of what B2B advertising and marketing could be.
The 2025 Winners
Every Luna’s class acknowledges a distinct manner entrepreneurs introduced mild to their audiences this yr.
Greatest Content material Expertise
What it acknowledges:
Campaigns that captivated audiences and delivered actual impression—designing content material experiences that educate, interact, and genuinely assist consumers transfer ahead.
2025 Winners
- AbsenceSoft
- Anaconda
- Avidly
- CG Life
- MessageGears
- ON24
- Quest Know-how Administration
Greatest Shopping for Group Technique
What it acknowledges:
Entrepreneurs who construct smarter methods to succeed in whole shopping for teams—crafting journeys that resonate with decision-makers and the influencers round them.
2025 Winners
- Bitrise
- Gamma
- Lambda
- Lyra Well being
- NTT Information
- Precision Drugs Group
- Veeam
- Zoom Communications
Greatest At all times-On Technique
What it acknowledges:
Packages that by no means decelerate—frequently producing high-quality leads, fueling pipeline, and proving the facility of constant efficiency.
2025 Winners
These groups confirmed that “always-on” doesn’t imply “all the time the identical”:
- Dassault Systemes
- DoiT Worldwide
- Grove Advertising and marketing
- Lumen
- Media Trigger
- Sage
- Tricentis
- Vertex
Income Impression
What it acknowledges:
Campaigns that turned nice content material into measurable enterprise wins—exhibiting how sensible storytelling drives actual pipeline and income.
2025 Winners
- Atlassian
- DataBee, a Comcast Firm
- Corelight
- Simply World
- Kepler Group
- Mediaplus
- Rootstock
- TE Connectivity
- Zeta World
These groups didn’t simply show marketing campaign efficiency; they helped shift advertising and marketing from “value middle” to development engine.
The Luna Legacy Award
What it acknowledges:
Lengthy-time NetLine clients whose creativity, innovation, and outcomes have persistently set the usual—demonstrating excellence throughout each marketing campaign, yr after yr.
2025 Winners
- Autodesk
- Cato Networks
- NAVEX World
- OMD
- Park & Battery
- Paycor, a Paychex Firm
- Software program Recommendation
- ZoomInfo
What This Yr’s Submissions Revealed
In reviewing submissions, 5 massive themes emerged to color an image of the place B2B advertising and marketing is headed:
- Asking and listening beats assumptions
- The strongest content material experiences began not with “what we wish to say,” however with actual questions and roadblocks heard on buyer calls, help queues, and social channels.
- Authenticity > automation
- Winners repeatedly emphasised a human, conversational tone over jargon-heavy “advertising and marketing communicate.” Automation supported the journey however by no means changed empathy.
- Schooling is the brand new engagement
- High-performing property led with usefulness: sensible steering, actual examples, and knowledge consumers may take straight into a gathering. Gross sales pitches waited till worth was clearly confirmed.
- At all times-on means always-learning
- At all times-on packages that stood out weren’t “set and overlook.” They have been iterative methods—refreshing content material quarterly, tightening concentrating on, and letting efficiency knowledge reshape the story over time.
- Income isn’t the enemy of creativity
- Daring, inventive work and disciplined measurement can coexist—so long as entrepreneurs communicate the language of pipeline, not simply clicks.
The Voice of the Buyer
We might present the pathways for our shoppers to succeed in their supreme clients through the NetLine Platform, however our shoppers do the heavy lifting. Naturally, we’re curious as to why these shoppers hold coming again to NetLine and the function NetLine performs of their development and success as entrepreneurs.
So requested them about it. Their responses have been a testomony to the worth of collaboration and the impression of the platform on their campaigns.
“From my perspective, the NetLine platform is a differentiator. The information offered is intensive, and the person expertise is nice. To have that form of perception and reporting out there on the suggestions of our fingers, at any time when wanted, is a key enabler, particularly by way of marketing campaign optimization, in addition to for straightforward sharing of up-to-date efficiency outcomes internally.”
— Anna Colbert, Marketing campaign & Digital Advertising and marketing Specialist, Dassault Systemes
“NetLine has been a superb addition to our content material distribution technique, finally permitting our Public Sector staff to execute with larger agility and scale. We’ve gotten a lot worth from the leads generated on the platform, which has translated immediately into pipeline and measurable success for the staff.”
— Andrea Atkins, Advertising and marketing Supervisor, Built-in Campaigns, Google Public Sector
“NetLine has been instrumental in scaling our content material syndication efforts. The platform permits us to succeed in area of interest technical audiences with precision, and the lead-level intent knowledge helps our gross sales staff prioritize outreach. It’s a robust software for turning thought management into tangible enterprise outcomes.”
— Laetitia Donovan, Sr. Supervisor Advertising and marketing, TE Connectivity
These testimonials underscore the collaborative spirit and shared success that outline how the corporate views the relationships we now have with our shoppers.
On behalf of everybody right here at NetLine, we prolong a hearty and humble thanks to all of our winners and our whole consumer base.
We’re grateful for and honored by the belief you place in us.
Wanting Out Throughout the Lunaverse
If 2025 was the yr of inventive resilience, 2026 is shaping as much as be the yr of daring reinvention, the place discerning consumers, advanced alerts, and transformative AI are reshaping how campaigns are deliberate, produced, and optimized.
Regardless of challenges like tighter budgets, restricted time, and uncertainty, the entrepreneurs behind this yr’s Luna winners demonstrated that staying near consumers permits creativity not solely to outlive however to scale.
We’re proud to honor our shoppers and can proceed to have a good time the entrepreneurs who drive industries ahead by creativeness, impression, and endurance.
The manufacturers that win can be those who pay attention hardest, the groups that develop will take a look at, be taught, and iterate quickest, and the entrepreneurs who stand out can be those that stand for one thing.
