Publishers Are Betting On Curation And Direct-To-DSP De…March 12, 2025 Provide-side platforms (SSPs) are reframing their imaginative and prescient round writer deal curation, whereas DSPs try to construct direct writer…
The Guardian US Is Following Programmatic Budgets To Pr…December 3, 2024 Programmatic promoting is drifting away from open auctions and towards curated non-public marketplaces (PMPs). This spells alternative for publishers –…
