The Guardian US Is Following Programmatic Budgets To Pr…December 3, 2024 Programmatic promoting is drifting away from open auctions and towards curated non-public marketplaces (PMPs). This spells alternative for publishers –…
Rumor: DoubleVerify Is In Buying Lumen Re…November 22, 2024 The eye market is heating up, resulting in an arms race as platforms construct consideration measurement choices to fulfill rising…
Google Is Preventing To Hold Advert Tech Execs Off the Stand …Ghaz VogueAugust 31, 2024 Google doesn’t need AppNexus founder Brian O’Kelley – , the godfather of programmatic – to testify throughout its advert tech antitrust…
