Browsing: featured

Provide-side platforms (SSPs) are reframing their imaginative and prescient round writer deal curation, whereas DSPs try to construct direct writer…

With regards to information assortment, the advert tech trade has lengthy had a hoarder mentality. Collect up as a lot…

The programmatic ecosystem is continually altering. If publishers don’t evolve with it, they threat going extinct. Over the previous decade,…

Programmatic promoting is drifting away from open auctions and towards curated non-public marketplaces (PMPs). This spells alternative for publishers –…

The eye market is heating up, resulting in an arms race as platforms construct consideration measurement choices to fulfill rising…

Google doesn’t need AppNexus founder Brian O’Kelley – , the godfather of programmatic – to testify throughout its advert tech antitrust…