Browsing: featured

The FTC’s consent order for the upcoming OMG/IPG mega-merger prohibits the 2 company holding firms from blocking advert spend to…

Oh, the confusion a poorly worded Google Assist Heart replace can deliver. A current replace to the Google DV360 Assist…

Most basic streaming viewers don’t know the title Candle Media. Nor the title of its kids’s media manufacturing subsidiary, Moonbug…

Drained: Corporations investing in Chrome Privateness Sandbox testing. Wired: Corporations attempting to justify the money and time they spent testing…

Alphabet executives spent the corporate’s Q1 earnings name on Thursday night hyping AI and dodging questions in regards to the…

Are you questioning the right way to optimize your content material for featured snippets? If that’s the case, you’re in…

Yotpo, the retention-based advertising and analytics firm, introduced on Tuesday that it’s buying fellow Israeli tech startup Coho AI, a…

Provide-side platforms (SSPs) are reframing their imaginative and prescient round writer deal curation, whereas DSPs try to construct direct writer…

With regards to information assortment, the advert tech trade has lengthy had a hoarder mentality. Collect up as a lot…

The programmatic ecosystem is continually altering. If publishers don’t evolve with it, they threat going extinct. Over the previous decade,…