Publishers Are Betting On Curation And Direct-To-DSP De…March 12, 2025 Provide-side platforms (SSPs) are reframing their imaginative and prescient round writer deal curation, whereas DSPs try to construct direct writer…
AdExchanger’s High 10 (Or 16) Most Well-liked Opinion Colum…December 28, 2024 As we flip the calendar to 2025, let’s mirror on the matters that resonated with advert business thought leaders this…
How Us Weekly’s Writer Turned Away From MFADecember 19, 2024 The programmatic ecosystem is continually altering. If publishers don’t evolve with it, they threat going extinct. Over the previous decade,…
The Guardian US Is Following Programmatic Budgets To Pr…December 3, 2024 Programmatic promoting is drifting away from open auctions and towards curated non-public marketplaces (PMPs). This spells alternative for publishers –…
