Browsing: ctv

It’s uncommon {that a} patent infringement lawsuit goes to a jury trial. Most are both dismissed, dominated on by a…

Trend Takes the Lead on CTV with Sky-Excessive Engagement Charges: VDO.AI Report Studying Time: 3 minutes Trend has all the…

It positive looks like Nielsen has had a tough go of it these days. (Once more.) At the start of…

Like so many people on this business, I wish to suppose that understanding how the proverbial sausage will get made…

Hed: Right here’s What Advert Patrons Took Away From The 2025 TV Upfront Season Between TV upfronts final week and…

CTV, OTT & The Rise of Contextual Promoting Studying Time: 3 minutes Conventional ‘spray-and-pray’ adverts? Out of date. The brand…

Linked TV (CTV) has emerged as a pivotal platform within the AdTech ecosystem, providing cell app builders and entrepreneurs a…

Like most manufacturers promoting in the course of the Tremendous Bowl this yr, Cetaphil tried to seize consideration with a…

It’s not a thesis however a truth: manufacturers should ship extra content material throughout extra channels, be certain that content…

Innovid’s Concord Initiative Acknowledged for Driving the Way forward for Promoting by Maintaining TV Open for Everybody & Managed by…