Browsing: Budgets

“In instances of financial uncertainty, it’s tempting for manufacturers to lower advertising and marketing budgets. However slicing advertising and marketing…

The AdExchanger Commerce Media Publication typically will get into the weeds on how retail media and programmatic ecommerce works. Generally,…

Programmatic promoting is drifting away from open auctions and towards curated non-public marketplaces (PMPs). This spells alternative for publishers –…