Key takeaways Budgets for creator advertising surged 171% year-over-year, signaling the business’s shift from experimentation to confirmed efficiency. Two-thirds of…
Microsoft Promoting formally launched Lifetime Budgets (LTB) for all Viewers Adverts prospects, providing extra flexibility in long-term marketing campaign planning.…
“In instances of financial uncertainty, it’s tempting for manufacturers to lower advertising and marketing budgets. However slicing advertising and marketing…
Programmatic promoting is drifting away from open auctions and towards curated non-public marketplaces (PMPs). This spells alternative for publishers –…
