The FTC’s OMG/IPG Consent Order Is Placing Politics Ahe…July 4, 2025 The FTC’s consent order for the upcoming OMG/IPG mega-merger prohibits the 2 company holding firms from blocking advert spend to…
The Guardian US Is Following Programmatic Budgets To Pr…December 3, 2024 Programmatic promoting is drifting away from open auctions and towards curated non-public marketplaces (PMPs). This spells alternative for publishers –…
