Who hasn’t seen Temu adverts up to now yr? The spinning wheel of reductions. Merchandise clogging the sponsored Google Buying outcomes. The ascension to the Tremendous Bowl adverts.
However adverts for Temu vanished this week, simply weeks earlier than tariffs on merchandise made in China (possibly) go into impact.
Temu gives a case examine in how entrepreneurs would possibly react to the looming tariffs. One response is likely to be to not spend in any respect and provides your self time to type out new pricing or what merchandise even make sense to promote. There may be now an interaction between provide chains and advertising that we haven’t seen since, properly, a few years in the past, when marketer sharpened their abilities on the odd mixture of product shortages and immense spikes in curiosity in particular merchandise, from rest room paper to out of doors patio heaters.
We dive into what Temu pulling its advert spend means for different entrepreneurs. And we talk about what it means for platforms and publishers which have been the recipients of Temu’s advert spend largesse. Like Meta, for instance, which reportedly acquired $2 billion in advert spend from Temu final yr.
Apple’s ATT Dominated Anticompetitive
Then, we jet over to France, the place a court docket dominated that Apple’s AppTrackingTransparency (ATT) framework is anticompetitive. Customers choosing the “Ask App Not To Monitor” possibility within the ATT messaging framework collectively evaporated IDFA alerts from hundreds of thousands of telephones, making it exceptionally arduous for apps – together with Meta, Snap and co. – to search out clients and measure the impression of its adverts on conversions.
Because of the ruling, Apple could must standardize its opt-in language throughout its native and exterior apps, although it’s too quickly to inform. Now we have extra on how this ruling could degree the immediate enjoying area.
