This primary-of-its-kind modern partnership empowers manufacturers with actionable ecommerce and retail knowledge to enhance viewers focusing on and deterministically measure multi-retailer outcomes from Streaming TV advert campaigns.
SEATTLE — Stackline, the main AI-enabled ecommerce and retail intelligence platform, has fashioned a strategic partnership with Gigi, an modern advert tech answer supplier that allows unified shopping for and measurement for Streaming TV advertisements throughout Amazon Advertising Cloud and the Amazon DSP. This partnership combines Stackline’s viewers creation and multi-retailer attribution know-how with Gigi’s first-party knowledge collaboration capabilities inside Amazon Advertising Cloud and AWS Clear Rooms to supply manufacturers a robust new strategy to attain related and engaged audiences throughout premium Streaming TV advert stock like Prime Video, Disney, NBC, and extra.
Whereas Streaming TV advertisements could be deterministically measured throughout Amazon and first-party channels, understanding how these higher funnel consciousness campaigns translate into precise gross sales throughout a number of retail channels past Amazon has traditionally been not possible to measure. Stackline’s multi-retailer attribution answer provides manufacturers the flexibility to precisely monitor buyer journeys throughout Amazon, Walmart, Goal, and different main on-line or in-store retailers.
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Stackline’s proprietary shopper knowledge will allow Gigi to boost its audience-building and measurement capabilities, delivering an much more impactful, results-driven expertise for manufacturers seeking to see the downstream influence of their consciousness campaigns. By collaborating this shopper knowledge with Gigi’s 1P Platform, manufacturers can now construct customized first-party knowledge audiences throughout retailers and channels to focus on, interact, and convert buyers.
“Our expansive viewers dataset allows manufacturers to make smarter, extra knowledgeable advertising and marketing choices,” stated Mitch Keidan, Co-Founder & VP of Partnerships at Stackline. “This partnership with Gigi units a brand new benchmark for data-driven ecommerce success, empowering manufacturers to interact lively shopper audiences and measure the true influence of their advert spend—not simply on one retailer, however throughout all platforms the place their prospects are more likely to make a purchase order.”
“Knowledge collaboration is a foundational tenet of our enterprise,” added Adam Epstein, Co-Founder & CEO of Gigi. “We imagine this partnership with Stackline will present our prospects with a very transformative method to TV promoting and—for the primary time—obtain a holistic view of their Streaming TV efficiency throughout retail platforms.”
Key Advantages of the Partnership:
- Bridging the Retail Knowledge Hole: Stackline and Gigi present manufacturers with a complete omnichannel view of buyer and buying conduct throughout on-line and offline retail channels.
- Stackline Shopper Panel: Entry to retail buyers with full demographic, psychographic, and different profile attributes throughout $10 billion in retail transactions.
- Enriched Viewers Concentrating on: Gigi’s 1P Platform allows manufacturers to collaborate Stackline’s multi-retailer knowledge alongside Amazon Adverts and first-party alerts to construct extremely related rule-based and lookalike audiences for Streaming TV, making certain manufacturers are reaching true new-to-brand prospects.
- Enhanced Attribution: Stackline’s Multi-Retailer Attribution know-how coupled with Gigi’s knowledge collaboration capabilities enable manufacturers to deterministically measure the influence of their advertising and marketing efforts throughout varied retail channels.
- Optimized ROI: By leveraging each Stackline’s and Gigi’s applied sciences, manufacturers can optimize their advertising and marketing spend and enhance the general effectivity of their campaigns.
This partnership brings collectively two main innovators within the digital advertising and marketing and ecommerce house to supply manufacturers with unparalleled entry to omnichannel insights for enhanced Streaming TV promoting.
For extra details about Stackline, go to www.stackline.com. To study extra about Gigi, go to www.Gigico.television.
About Stackline
On a mission to gas the way forward for commerce by bringing manufacturers and prospects nearer collectively, Stackline is the main AI-enabled retail intelligence and activation platform for the world’s most modern manufacturers. Enterprise leaders, product innovators, efficiency entrepreneurs, and monetary companies belief Stackline as the one supply of commerce reality. Fueled by proprietary neural networks and deep studying techniques, Stackline’s market insights, income metrics, behavioral knowledge, and autonomous performance create the actions that decide success or failure. Based in 2014 in Seattle, Stackline employs over 250 related commerce professionals creating worth for 7,000 world manufacturers.
About Gigi
Gigi helps manufacturers and businesses purchase and measure Streaming TV advertisements. A number one advert tech answer supplier, Gigi allows knowledge collaboration throughout first-party channels and Amazon Adverts alerts by way of AMC on AWS Clear Rooms for enriched viewers constructing and deterministic measurement of multi-channel commerce outcomes.
