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0:00 – Social Media Has Modified Endlessly (And Most Manufacturers Missed It)
1:17 – Why Your Previous Content material Technique Is Crashing in 2025
3:08 – The New Development Technique: Pace, Quantity, and Discovery-Primarily based Content material
4:44 – Gallery vs. Graffiti: Why Uncooked Content material Wins in In the present day’s Algorithms
6:52 – The Algorithm Flip: How Social Platforms Really Distribute Content material
9:38 – Format Velocity: The Secret to Discovering Excessive-Performing Content material Quick
12:14 – Channel Technique 2.0: Why You Want A number of Accounts to Scale
14:23 – Monetization Engine: How one can Flip Views Into Gross sales on Autopilot
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41 Comments
this is some good info i didn't know
This is a fantastic overview highlighting critical strategic shifts in approach to using social media to grow your business. Thank you Adam—Profound, clear, and relevant.
This video would be so much better if you actually had examples for section 5. feels like a waste of time otherwise.
I’ve just decided not to do my new business on social media. Thank you.
New channels gather here! I only started posting this year ❤🔥
How would you set something like this up as an estate agent?!
Everything you said is a lie. Social media for business is driven by paid advertising. Techs will never give a chance to get organic views, no matter what the content is. Now we see only poor and awkward pranks ranking for the worker class, a massive group of people who nowadays have free time to waste on socials
Adam! I’m looking through your Gallery here on YouTube and I’m not seeing any Graffiti… did I press the wrong button to get here?😂
It really depends on what you’re selling. What the buyer journey is like, how long it is. You can’t fit social media into a one size fits all. Even the difference between b2b and b2c deserve drastically different strategies.
Wasted 6 mins watching this video just to realize its just an ad for Adverity. Don't waste your time with this hack. Just another guy saying "I've got the secret sauce, just follow my footsteps" but there is no sauce, just nonsense, buzzwords, and a very poor CTA.
But does this change for a photographer?
Idk why but these videos feel super written by ChatGPT and it’s really hard to watch. But good content idea!! 💡
//I'mma break character here because this video touched on LITERALLY something I was debating on//
I say "break character" as I'm supposed to be "playing a character" on my channel but I'm slow AF and I haven't made my channel for viewing/commetning/making content on (?) youtube marketing stuff.
Anyway, recently I've wanted to take a look at doing different channels that focus on different things, but use the same umbrella/universe of "characters". Razzle on this channel will sometimes reference "Channel Artist Tara Miyazee", a persona I've adapted as of late for my own artwork. So, I thought about "giving" Tara "his own" channel to "host" that would focus on art that I produce, but ultimately it would be under the overall "Puppetshow" (yes it's intentionally typoed as one word) umbrella that Razzle "belongs" to. The main goal with Tara's channel would be to get attention on my artwork in order to reach potential customers for art commissions and possibly other types of creative products that I've produced.
I had the idea for a 3rd channel where another character, Sapling, talks about plant-type creatures in fiction, because Sapling's a plant character. So y'know I thought it'd be cute to have a plant character that likes talking about other plant characters. And 3rd verse same as the first — Sapling is part of "Puppetshow", identifiable by 1) the art produced by Channel Artist Tara Miyazee that'll serve as that character's PFP and 2) references to the other Puppetshow channels and characters. Probably not as much as Razzle & Tara, but still something close. One idea I had to loop Saplong's content back around to Tara is that I might draw my own fanart of plant creatures talked about in an episode.
Recently I've found that I LOVE "The Game" of building channels and seeing how different pieces of produced content do. So if I make ANOTHER venue for me to document that process and share insights, well shoot now I've got three potential channels to play around with — one that focuses on retro gaming, one that does art, and one that talks about a very niche character archetype. IDK HOW I'd find time to work on all of these, content might be a bit sporadic but it gives me different "playgrounds" if you will to try out different forms of content and different angles.
So when you were on about "having different channels and different things" out and about to draw various people in on different angles, I was like "whoa I'm unintentionally doing that kinda!"
🎉🎉🎉🎉🎉
Is this the chaos era? Content creators and some brands will do anything to go viral resulting in our feeds becoming overflowing with sugar-coated pig sh!t
Thanks much, all great points 😊❤
the platforms may shift but the principles stay the same: offer real value, build trust, and adapt without losing yourself. chasing hacks wont last as long as honest connections do.
What’s funny about your video is things are already changing, and the advice in this video is old already. It’s the CNBC effect. By the time the news finds out, the event already happened (this video coming out)
I’ll encourage videos that are forward thinking, than videos like this, talking about what’s happening now or just happened.
A mentor talked a bit about this just last week. This video gave some extra detail that is very valuable. Thank you for the time you put in to the explanation.
Это точно… Сейчас боты комментируют ролики искуственного интелекта 😂😂😂
Commendable Job. Hatsoff.
Oh My God! Value for Second.Every word is intentional, Every Phrase Belief Shattering, Every Sentence New Roadmap. This is What most Say "Value per Second".Every Second is like Slap on Face and Pat on Shoulder. Powerful messaging in your video. Here are my favorite.
1. Goal: Feed rewards Performance Not Pride i.e Follower count.
2. Objective: Create Posts for Engagement Not for Cloak Room Display.
3. Rationale: Content is Now Graffiti Not Art Gallery i.e Posts for Discovery Not Decor Profile.
4. Strategy: Feed is Front office Not Profile. So be Feed driven not Follower.
5. Tactic: Experiment First Not Polish Best. Aim for Create on Fly Not Curate and Die.
6. Protocol: Speedify content, Publish fast, Iterate Format, Test in volume, Scale the Winner.
7.Practice: Repeat the Winner Post with Variations- Angles, Hooks, etc.,
8. Presence: Maintain your account as Lab of Experiment Not Museum of Artefacts.
9. Perception: Content is Lab Post is an Experiment, Metric is Lesson.
10.Shift: Social distriubution to Algorithim Discovery.i.e What gets Watched is What gets traction.
So make Watchflix content. Good Content it shares more visibility.
11.Plan: Create Content to Find Your Audience Not for Your Audience.
12.Golden Rule: 5 ideas, 3 may fail, 1 may ok but One sure hit.
So repeat winner with format variations.Based on Response make into series. So powerful idea.
13.Golden Secret: Content is Infrastructure not IP.
So advice is Borrow structure- Change wrapper- Swipe format – Run to Your Niche.
14. Game Changer: Multi channel vs All in One channel.
Therefore one channel for personality driven other product or service etc.
15: Big idea: Aim for Content System. i.e. Dont put all eggs in one basket even if one channel fail other serve.
How do you know this changes?
Great video! Do you recommend 2 separate channels for shorts and long form content? Or, just 1?
where do i find all the snapshots, workflows etc???
@adamerhart
how can i get support? adams team seems un responsive
today tiktok sets the algo model.. all others follow and tiktok algo works exactly how you defined it !
This is how Tik Tok works and Instagram followed it. It all about user engagement or each post.
I am not sure that I agree with what you say in the first minute of this video. I mean I do not doubt that it is true for many businesses, but for my business I use social media to specifically target 200 to 300 people. That's it. And I already know all of those people, and they already follow me and I already have private message chains going with many of them. It is an extremely small niche service that I offer, so no need to reach thousands of new customers. Actually, there's not even any need to reach any new customers, Just getting each existing customer to repeat once very 2 or 3 years will be all the business I need. I just need social media to help me keep in touch with the couple hundred people who I already have a relationship with. So, given that, I do not see how what you say in the first few minutes of this video is true for me and my purposes.
Clickbait
Dang I’m a day late. 😢 This means the strategy is going to get flooded and not work.
Question on the strategy… and yes, it does make sense but… so I understand and have a hero account. Will the new test experiment accounts also be under my name? Or will they be like a theme page named after my niche and or sub niches? I’m fine with either just unclear of what the best way to go is.
It seems an unnamed theme page such as “real estate investing“ would basically be faceless and I don’t believe that’s what your suggesting?
15:30 It seems like with the way the new algo works, it will be harder to have a distinct funnel path.
If the relevance of your content is what drives reach, you have to be near perfect in your delivery for customers to see enough of your content to go from aware to trusting.
Pushing Adverity. Another company that does not disclose its pricing. "Because every customer is different we don’t stick to rigid pricing plans. Instead, we provide a fully customized quote, uniquely tailored for the needs and requirements of every client." This is just such BS.
Is this applicable to consumer or can it be applied to a services company targeting companies? 😊Huge thnx
Huge thnx from Romania. Excellent presentation. I learned a great deal and enjoyed the video😊
This video is GOLD! Compiles a lot of what I have been hearing lately, but so concise!
This video seems to be focusing on marketing, but not branding. Audience perception is still very important for the brand component. Does your audience think/feel about you the way you want them to? Many organizations that optimize for views aren’t differentiated from their competition. People like some people, and dislike others, because they have personality.
Personality is what someone believes, how they behave, how they look & feel to be around. Everything you make should contribute to showing your audience these things. A luxury/tailored brand should not be publishing anything that opposes how they want to be perceived.
Great video—very informative and well-structured.
Don’t agree at all if you don’t have the whole concept of building the brand how are you gonna connect to your customer?
Discovery doesn’t equate to sales