Content material creators require copious area for all the info they produce. More room than their gadgets can deal with. That’s why they flip to flash drives and different exterior storage merchandise from firms like Sandisk.
To advertise these merchandise, Sandisk teamed up with Austin-based CALLEN. The result’s a brand new advert marketing campaign that speaks on to creators of daring stunts, cat movies, presentation decks, and anybody else with terabytes of knowledge to stash and simply transport.
There’s whimsy right here that’s uncommon for the class. The necessity for further storage on this context is a way of life resolution that the model desires to assist. “At Sandisk, we’ve all the time been about reliability and efficiency, however the best way folks create and share has modified dramatically,” mentioned Heidi Arkinstall, VP, International Shopper Model and Digital Advertising and marketing. “Our new tagline, ‘Area to Maintain Extra’ captures that shift.
Craig Allen, Chief Inventive Officer at CALLEN, mentioned, “We needed to deliver to life in a cheeky method all of the issues folks want and actually care about holding protected and at their fingertips – whether or not that’s their cats, work information, or stunts they attempt to do of their yard.”
Marketing campaign credit
Company: CALLEN
Founder, CCO: Craig Allen
President, Associate: David Hughes
Chief Alternative Officer: Jess Monsey
Head of Manufacturing: Mike Davidson
Inventive Director: Tim Kang, Jarrod Higgins
Head of Artwork: Renan Molin
Producer: Lindsay Reed
Account Director: Kate Schaetzle
Assistant Account Supervisor: Isabel Mattern
Challenge Supervisor: Roberta Guzzardi
Model: Sandisk
Senior Vice President, Shopper: Janet Allgaier
VP, International Shopper Model and Digital Advertising and marketing: Heidi Arkinstall
Director, Model & Built-in Advertising and marketing: Anthony Morquecho
Director, Shopper Product Advertising and marketing: Christina Garza
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