DETROIT — Rocket and Redfin’s Tremendous Bowl advert, “America Wants Neighbors Like You,” is a rallying cry for American neighborhoods centered on the enduring energy of being an excellent neighbor.
Set to Girl Gaga’s reimagined model of Fred Rogers’ iconic theme track “Received’t You Be My Neighbor?,” the advert follows two teenage women from totally different backgrounds whose lives intersect after main household transitions. The story explores how empathy, kindness and human connection thrive by shared experiences.
“Shifting is among the most significant choices a household could make,” stated Jonathan Mildenhall, Chief Advertising Officer of Rocket Firms. “In Rocket and Redfin’s first shared business, we see how altering friendships, new faculties and rebuilding social circles might be extremely troublesome, particularly for youths. The 2 teenage women in our story present how kindness, when it exhibits up on the proper second, can flip a brand new place into a real group.”
The advert displays an expertise shared by thousands and thousands of Individuals. Almost 40 % of households with kids relocate in some unspecified time in the future, with one-in-five transferring due to a serious household transition, equivalent to divorce or a rising household. For fogeys of teenagers, that change carries emotional weight, with greater than 60 % reporting their kids really feel social anxiousness round transferring.
On the identical time, connection isn’t computerized. Solely 1 / 4 of Individuals say they know most of their neighbors by title. But when relationships take root, the impression is significant: almost seven-in-10 folks have helped a neighbor or obtained assist up to now 12 months. These on a regular basis moments add as much as actual belonging. Homeownership deepens that sense of connection even additional, with 71 % of house owners reporting a robust sense of group, reinforcing how stability and neighborliness develop stronger collectively.
“We imagine that homeownership is about greater than a transaction,” Mildenhall added. “Stability is why communities thrive. When folks really feel rooted, they’re extra more likely to present up for each other. That’s the position housing performs in strengthening neighborhoods, and why neighborliness is crucial.”
“America Wants Neighbors Like You” was created in partnership with Mirimar, Rocket’s artistic company of report, Zenith, Rocket’s media company of report and directed by Henry-Alex Rubin.
The Tremendous Bowl spot additionally served because the centerpiece of a web based sport referred to as The Nice American Dwelling Search, the place gamers solved six clues on the Redfin app over a 48-hour interval with the hope of successful a $1,000,000 house (hidden within the business).
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