Excellent news! We’ve simply launched our 2025 US Businesses Benchmarking Report and we’re analyzing the highest 10 US B2B advertising businesses, highlighting metrics corresponding to gross revenue, specialisms, YoY progress and headcount.
Yearly, we reveal insights into the US company panorama by our in-depth benchmarking report. Earlier than we leap in, it’s vital to notice that we requested businesses to offer us with monetary knowledge from their most lately closed monetary 12 months. We then rank them based mostly on gross revenue in {dollars}.
Out of the 29 businesses we surveyed, 24 of them said that their monetary 12 months got here to a detailed in December 2025. The opposite remaining businesses said that theirs resulted in January, February, October, November and June. As well as, we surveyed 33 businesses final 12 months in comparison with 29 so do preserve this in thoughts when reviewing rankings.
Now with that being stated, who managed to say the highest spot? Nicely, let’s break them down. Popping out on high is Dentsu B2B (rebranded from Merkle B2B final summer season) who additionally occurred to look in our Rising Stars and Quickest Growers league desk because the company skilled a 29.73% YoY improve in gross revenue.
Our second spot went to Marketbridge, a more moderen version to our company report that skilled vital progress and is featured in a variety of our league tables. Coming in at third is Gravity International – who most notably nabbed the Gold for ‘International company of the 12 months’ at our 2024 B2B Advertising Awards. Take a look at the highest 10 beneath:
- Dentsu B2B Americas
- Marketbridge
- Gravity International
- Fahlgren Mortine
- Bader Rutter
- Hotwire International
- The MX Group
- Mower
- Ledger Bennett
- Transmission
And when it comes to the US market? After we took a step again and assessed all the info, we noticed a rise in YoY US gross revenue by 25.9% from $13.5 million final 12 months to $17 million. We additionally noticed an increase in total headcount which indicators a step in the proper course when it comes to progress.
Nevertheless, for the reason that survey closed, we’ve acknowledged that the financial state of the US has positively modified. That being stated, the common US gross revenue hasn’t been reported this excessive since 2021. So what we’re hoping is that these optimistic shifts can enable businesses to flourish regardless of an unsure market. Need to be taught extra? You’ve simply scratched the floor of our jam-packed report.
For the total league tables and commentary from trade leaders, obtain the report right here.
