Belgium has turned considered one of gaming’s commonest moments, shedding a life, right into a reminder that in the true world, you may give eight extra. The nation’s new Digital Donors marketing campaign integrates organ donation instantly into fashionable multiplayer video games. In Minecraft, Baldur’s Gate 3 and Fortnite, gamers who register as real-world organ donors unlock a novel mod: when their character is eradicated, they present eight further lives to their teammates, reflecting the truth that one organ donor can save as much as eight lives.
CREDITS
Consumer: Re-born to be Alive
Shoppers: Raymond Van Ryckel, Stephanie Keustermans
Company: AKQA Brussels
ECD: Peter Ampe
CD: John Benois, Kenn Van Lijsebeth
Inventive workforce: Familie Leysen
Account workforce: Roozbeh Ahmadi
Design Director: Jan Sidgwick
Designer: Antoine Le Grelle
Head of Digital: Joachim François
Social Lead: Evelien Peeters
UX Designer: Wies Dickens
Net Improvement: Arno Van Biesen, Sebastiaan Weytjens, Judith Bosmans
Technical producer: Gregory Pin
Head of Productions: Olivia Naudts
Producer: Thomas Taeymans
Submit Manufacturing: AKQA Productions
Videographer: Sam De Backer
Editor: Sam De Backer & Ward Geerts
Head of PR: Anneleen Coppens
Senior PR supervisor NL: Astrid Jacobs
Senior PR supervisor FR: Alexandra Goffart
Particular due to:
Tim Holland (Improvement Baldur’s Gate 3 Mod)
Euphoriax – Rune Vanhoucke & Aeon Bonjé (Improvement Fortnite Mod)
Damien & Hugues De Lombaert (Improvement Minecraft Mod)
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