Prague-based AdTech firm R2B2, majority-owned by the non-public fairness fund Genesis Capital Development, has introduced the acquisition of Caroda, a number one video promoting SaaS firm. The deal represents a strategic step ahead, enhancing the capabilities of each firms and driving progress within the CEE and particularly in worldwide markets.
R2B2 makes a speciality of maximizing on-line publishers’ advert revenues by means of proprietary applied sciences and programmatic demand options. Caroda, based by Ioan-Carol Plângu and Roman Mura, is thought for its revolutionary SaaS options that empower publishers with instruments to monetize video stock transparently and successfully. Its flagship know-how, Multiformat Carousel, helps publishers increase advert income even amidst declining visitors and market challenges. By integrating Caroda’s experience, R2B2 goals to additional strengthen its place as a pacesetter within the Central and Jap European (CEE) area whereas increasing globally.
Accelerating Development By Acquisition and Innovation
“Caroda has been on our radar for years because of the distinctive high quality of its video monetization options,” mentioned František Bauma, CEO of R2B2, who will even assume the function of Managing Director at Caroda. “This acquisition permits us to construct a extra complete and aggressive providing for publishers, benefiting each our present and future shoppers.”
Commercial
Each firms spotlight that their collaboration will start instantly, with a phased integration of providers and applied sciences over the approaching months. For present shoppers, all providers and applied sciences will proceed as normal.
The acquisition is a part of R2B2’s broader technique, which incorporates natural progress, worldwide growth, and strategic acquisitions. Collectively, R2B2 and Caroda goal to supply publishers with the instruments wanted to face competitors from international tech firms. By leveraging their mixed experience and sharing information throughout worldwide groups, the partnership positions them for continued success in a difficult market.
A Unified Imaginative and prescient for Publishers
Caroda has a confirmed observe file in video advert monetization, with a SaaS mannequin that simplifies and enhances publishers’ skill to generate income. “This partnership is a pivotal second for Caroda’s progress and innovation,” mentioned Roman Mura, CEO of Caroda, who will proceed in his function whereas additionally assuming the place of Chief Technique Officer at R2B2. Ioan-Carol Plângu, who co-founded Caroda alongside Mura, won’t proceed with the corporate following the acquisition. “By becoming a member of forces, we’re creating some of the efficient monetization platforms within the internet advertising market,” added Roman Mura.
The mixed strengths of R2B2 and Caroda will assist publishers within the CEE area and past adapt to trade challenges akin to declining visitors and elevated competitors. Collectively, the businesses goal to optimize publishers’ advert house and ship sustainable income progress.
Supporting Regional and International Growth
R2B2 has been lively within the AdTech trade since 2014, initially specializing in programmatic promoting for publishers. The corporate expanded to Slovakia in 2018 and now collaborates with companions in 46 nations worldwide. With Caroda’s rising presence in America and Jap Europe, the 2 firms are poised to develop their footprint and ship revolutionary options to publishers globally.
Lukáš Alexandr, CTO of R2B2, emphasised the significance of Caroda’s experience: “Over practically a decade, Caroda has developed a deep understanding of video promoting. Their information can be invaluable as we proceed to reinforce our providing for publishers worldwide.”
About R2B2
Based in 2014, R2B2 makes a speciality of programmatic promoting and growing proprietary applied sciences to extend on-line publishers’ advert income. The corporate operates throughout 46 markets and has a powerful presence within the CEE area.
About Caroda
Caroda is a video promoting know-how firm targeted on optimizing publishers’ advert income by means of a clear and efficient SaaS answer. Its know-how is utilized by publishers and web customers throughout dozens of nations each day. Just lately, Caroda has expanded its actions in North America and Jap Europe.
Strategic Advisors
Authorized advisory for R2B2 was supplied by MKA Nosko beneath the management of JUDr. Josef Aujezdský, with strategic steerage from Genesis. Caroda was represented within the transaction by Daniel Samol Legislation Workplace.
