Amazon’s market requires some type of a product identifier for almost each class. Whether or not it’s child toys or industrial bolts, sellers want a Common Product Code (UPC) or, equally, a World Commerce Merchandise Quantity (GTIN).
But some gadgets haven’t any such identifier and require an “exemption” from Amazon.
GTIN
GS1, a world requirements group, developed the GTIN to establish merchandise. The identifier encompasses a number of worldwide codecs, together with the acquainted UPC (GTIN-12) in america and Canada. In Europe, retailers use the European Article Quantity (EAN), technically GTIN-13.
The GTIN requirements establish any commerce merchandise (services or products) priced, ordered, or invoiced. Therefore GTINs assist Amazon and the retailers promoting in its market preserve observe of stock and handle orders.
| Time period | Stands For | Digits | Area |
|---|---|---|---|
| GTIN | World Commerce Merchandise Quantity | 8, 12, 13, or 14 | World |
| UPC | Common Product Code | 12 | U.S., Canada |
| EAN | European Article Quantity | 13 (often) or 8 | Europe |
Figuring out Merchandise
For resellers providing merchandise from outstanding shopper manufacturers, itemizing a product on Amazon is so simple as wanting up the GTIN or copying the UPC quantity from the merchandise’s barcode.
There are, nevertheless, many merchandise that don’t have an apparent barcode or identifier. Listed here are some examples.
- Print-on-demand merchandise. T-shirts are maybe the most effective instance. Providers corresponding to Printful and Gooten are glorious sources of high quality shirts with crisp printing, however they don’t have UPCs.
- Non-public label gadgets. Some small manufacturers, together with in-house producers, could not have a GTIN.
- Handmade merchandise. Artisans creating something from leather-based belts to home-sown bibs could not have UPCs.
- Elements or equipment. Substitute elements, parts, and equipment could not include particular person GTINs. An instance is a generic telephone case.
- Bundled or gadgets in a multipack. Most main manufacturers have a GTIN-14 or comparable for multipack, however some smaller firms with bundled merchandise don’t, regardless of Amazon’s tips.
For these and different numberless merchandise, Amazon market sellers have two choices: get hold of a GTIN or get an exemption from Amazon.
GTIN Exemption
Amazon typically awards exemptions for classes with private-label, handmade, or comparable merchandise.
The method is easy. Create a list in Amazon Vendor Central, choose “I don’t have a product ID,” and click on “Subsequent.” An “Apply” button will seem for merchandise requiring a GTIN exemption.
If the product class is restricted, the vendor will want double approval: an authorization to promote and a separate GTIN exemption.
Manufacturers with current GTINs can not apply for an exemption for different like-branded gadgets.
Exemption approval sometimes requires glorious documentation, as follows.
- Clear images. Amazon needs detailed product and packaging pictures, not illustrations or markups. These footage ought to present the merchandise and packaging from all sides, however won’t seem in product listings.
- No GTIN. There can’t be (i) any barcode or identifier on the merchandise or bundle or (ii) a GTIN related to the product. Amazon has an exhaustive listing of registered GTINs and can verify.
- Constant branding. The model identify on the GTIN exemption type should precisely match the packaging and product. And the packaging should completely present the model identify or brand.
- Correct class. Make sure the product class for the GTIN exemption is appropriate. An error will virtually assure a rejection.
In keeping with its help, Amazon often approves or rejects an exemption request inside two days. Retailers who’ve obtained an exception typically suggest ready a further day afterward earlier than constructing these product listings, permitting Amazon’s techniques to mirror the standing.
Amazon’s notification of denied GTIN exemptions could state why. For instance, the product and packaging images may not exhibit the absence of a GTIN or could belong to a model requiring a UPC.
Sellers with denied exemptions can reapply after updating or clarifying the preliminary culprits.
Lastly, if all else fails, an organization can buy a UPC for about $30, plus an annual payment.
