If you happen to haven’t checked out our 2025 International Companies Benchmarking Report , you’re lacking out on a few of the finest in B2B in relation to world businesses the world over. And on this weblog, we’re breaking down the highest B2B model advertising and marketing businesses globally. Discover out who claimed the #1 spot on our record.
Earlier than we dive into the report, it’s price noting how we gather information for all our world specialisms. In our world survey, we requested businesses to test off what providers and capabilities they provided. This included every thing from PR and ABM to gross sales enablement and way more. After choosing their complete providing, businesses had been then requested to make use of the identical record to focus on their prime three specialisms. Utilizing the info from this query, we created the model specialism league tables for the worldwide report. To make it clear what we outline as a model, we acknowledged it as ‘Model providers (consists of model growth and communication, plus purpose-led initiatives)’.
We additionally wish to acknowledge that rankings are primarily based on highest gross earnings. With that being mentioned, let’s see who ranked on prime.
Dentsu B2B has claimed the highest spot this yr, reporting a worldwide gross earnings of £152 million. The company additionally led each our US and world primary league tables, underscoring its potential to drive progress from its US places of work in addition to throughout worldwide markets.
Shut behind are Gravity International (£117 million) and BBN (£115 million), taking second and third place respectively. Among the many 15 businesses surveyed, “model” stood out because the clear precedence as 9 businesses listed it amongst their prime three specialisms. This reinforces model’s rising position as a driver of ROI and long-term progress.
After we spoke to Darren Coleman, Model Knowledgeable, Propolis about our US report, he commented: “Model constructing is getting into one thing of a golden period in advertising and marketing. Now we have by no means had a lot proof to point out the business worth manufacturers add to firm worth, revenues and margins to call just a few. That is notably vital – and inspiring – as traditionally model entrepreneurs have had a really troublesome time convincing the C-suite to put money into model.”
That sentiment is resonating globally. It’s additionally mirrored within the shortlist for the 2025 B2B Advertising Awards, which options standout campaigns in each ‘Finest Model Initiative’ and ‘Finest Model Initiative (underneath £100,000)’. Among the many highlights is ‘Making House for Unbelievable’ by Transmission for AutoStore. Transmission secured seventh place in each our model specialist and primary world league tables. For extra sensible brand-led campaigns, discover the complete awards shortlist right here.
