Our 2025 World Company Benchmarking Report has been out for a number of weeks and one of many highlights consists of its highlight on world content material advertising and marketing companies. Content material and thought management was one of the in style specialisms this 12 months, and on this weblog, we break down all of the highlights, in addition to its place within the business.
Earlier than we get began, it’s price noting how we acquire knowledge for all our world specialisms. In our world survey, we requested companies to examine off what providers and capabilities they supplied. This included all the pieces from PR and ABM to gross sales enablement and way more. After deciding on their whole providing, companies have been then requested to make use of the identical checklist to spotlight their prime three specialisms. Utilizing the information from this query, we create the content material and model specialism league tables for the worldwide report.
For this specialism particularly, we acknowledged it as ‘Content material advertising and marketing and thought management providers (together with copywriting, storytelling, modifying, video)’. This was to make it clear what was included. We additionally rank companies based mostly on whole gross revenue.
So what does the information inform us? Out of the 15 companies we surveyed, seven of them cited content material advertising and marketing and thought management as certainly one of their prime three priorities. Apparently, all however two companies (86.7%) stated they do supply content material advertising and marketing/thought management to some capability. VCCP claimed the highest spot with a complete gross revenue of 79.4, adopted by Ledger Bennett and Luxid Group respectively.
Once we spoke to David Van Schaick, Company Knowledgeable for Propolis about our US report, he stated: “I feel there’s consensus now that one of many fundamental jobs for entrepreneurs is to be entrance of thoughts when patrons come into the market – constructing psychological availability because it’s known as. There’s additionally a rising recognition of the truth that the standard of consideration you get out of your viewers issues. Efficiency media performs a task however the consideration you get from that may be very fleeting, it’s extra about being bodily accessible. Content material advertising and marketing and thought management are top-of-the-line choices to win high quality consideration out of your viewers and construct constructive associations in your model.”
And this sentiment appears to ring true on a worldwide stage as properly. The recognition means that B2B shoppers more and more perceive the ROI of content-led approaches and are prepared to take a position. Much more so, they may even be profitable out and proving affect far simpler with content material than different specialisms within the business.
In the event you’re searching for extra insights round content material advertising and marketing, you’ll be able to try our content material advertising and marketing information, certainly one of our coaching programs or obtain our full world report right this moment.
