Enterprise has grown by 385% since coming into the EU market one yr in the past
Overwolf Advertisements, a world-leading platform empowering manufacturers and advertisers to achieve over 100 million month-to-month players, in the present day introduced the enlargement of its European operations with the appointment of Adam Davis as Director of Model Partnerships. This strategic rent helps Overwolf’s continued development within the area and its mission to assist manufacturers interact with hard-to-reach players straight throughout gameplay.
Overwolf’s advert platform allows manufacturers to achieve players throughout premium titles like Minecraft and Fortnite, utilizing a proprietary advert tech resolution that gives advertisers with immersive but non-intrusive placements. The corporate is presently ranked because the #2 greatest US Gaming Property by Comscore by way of attain, with its affect throughout EMEA areas gaining momentum in 2025, now listed #3 in Germany, #5 in France, and #7 within the UK. Within the final yr, the corporate has partnered with world manufacturers and media companies reminiscent of Armani, Lancôme, Verizon, Pepsico, Amazon, P&G, Skoda, PHD, Publicis, Havas, dentsu, Wavemaker and Mediacom.
With greater than 15 years of expertise within the digital and gaming trade, Davis beforehand served as Group Director of Company Partnerships at Activision Blizzard and has held management roles at AOL, Unruly/Information Corp, and Attain plc. He performed a key function in serving to carry the brand new Xbox Advertisements providing to market at Activision and comes with intensive information of video promoting throughout each gaming and conventional writer environments. At Overwolf, he’ll concentrate on rising strategic model relationships and growing revolutionary advert options that stability the participant expertise with high-impact model engagement.
Davis joins a rising European staff that has pushed 385% development in income within the area since Overwolf expanded into the EU market in 2024. The staff has launched profitable main partnerships with manufacturers reminiscent of Müller FRijj, whose “Simply Really feel The URjj Problem” activation rewarded gamers for embracing enjoyable and chaos over merely profitable. The distinctive marketing campaign ran throughout main titles like Fortnite and Rocket League, utilizing Overwolf Advertisements’ revolutionary advert expertise to ship contextual real-time messaging and rewards throughout humorous missions that resonated with Gen Z players.
“Gaming is reshaping trendy leisure. Extra manufacturers than ever need to gaming to speed up their advertising and marketing efforts, however one constant problem is accessing top-tier titles at scale,” stated Adam Davis, Director of Model Partnerships at Overwolf. “At Overwolf, advertisers can attain players throughout well-liked titles like Name of Responsibility and Fortnite, all accessible underneath one roof, and I’m trying ahead to altering what’s attainable for advertisers within the house.”
“As our European development positive aspects momentum, Adam’s management and prior expertise at Activision might be instrumental in scaling Overwolf’s presence and bringing extra manufacturers into the worlds the place players play,” commented Uri Marchand, CEO of Overwolf.
This announcement comes on the heels of Overwolf Advertisements’ milestone income achievement of doubling advert income from $50 million in 2023 to $100 million in 2024, persevering with its trajectory as a class chief in in-game promoting.
For extra details about promoting with Overwolf, please go to https://www.overwolf.com/adverts
About Overwolf Advertisements
Overwolf Advertisements is a world-leading gaming platform empowering manufacturers and advertisers to achieve over 100 million month-to-month players throughout a whole bunch of the world’s greatest titles and premium gaming web sites. Ranked by Comscore as #2 US Gaming Property and Digiday’s Finest Gaming Advert Tech Platform 2024, Overwolf is trusted by world manufacturers and companies reminiscent of Common Footage, P&G, Dr Pepper, AMD, Monster Vitality, Nissan, KFC, WPP, Dentsu, Havas, The Commerce Desk and extra. For extra info on Overwolf, go to www.overwolf.com/adverts.
About Overwolf
Overwolf is the guild for in-game creators. With over 1,500 video games supported, 178,000 creators, and 100 million month-to-month energetic customers, Overwolf is the all-in-one platform that permits creators to construct, distribute, and monetize in-game apps, mods, and personal sport servers. Constructed for creators by creators, Overwolf is on a mission to unite the in-game creator neighborhood and empower them to make a dwelling doing what they love – growing actually superior gaming experiences. In 2024, Overwolf paid over $240 million to in-game creators. Primarily based in Tel Aviv, Overwolf has raised over $150 million thus far from buyers together with Andreessen Horowitz, Griffin Gaming Companions, Perception Companions, and others.
