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28 Comments
You might want to check this one out next 👉A BETTER Way To Advertise On Facebook In 2023 (SECRET) 👉 https://youtu.be/4_ceEEktQag
Adam can you please make a specific video for running an ad on facebook for a Restaurant 🙂
Really some great advice here. Especially the part about looking at multiple analytics levers vs. one. Thanks! 👏🏻👏🏻👏🏻💥
Here is something that no one ever talks about. How would facebook be able to say if I choose the traffic objective that those people are not buyers. I have an incredibly awesome offer. If i put that offer in front of 100 people in my email list in the same inteest caqtegory and at least one of them is going to purchase. However, if facebook gives me 100 clicks to my offer no one wil buy. How tis his even be possible? How can they say these people who click will not result in sales? It seems like shady black magic facebook trickery??
I launched a ad yesterday and it's getting 0 results ….. I'm using the same audience I always use …..and I paused a ad I had running a week ago and all of a sudden it just stop performing and I'm using the same audience …… wth is going on with fb ads …..this is so frustrating 😫 can't believe I woke up at 6am with this still on my mind ….I'm feeling defeated
Facebook clicks has now turned into popads. Be careful, they are thiefs.
basically facebook can do what they want without reason.
How to run ad campaign, which goal is to sell tickets for the event. But tickets are sold trough third party platform and there is no option to set up fb pixel?
Almost watch all your videos but still having a hard time to apply it with my real estate business as a sales manager here in Palawan. Haysss
Great video, extremely insightful, considering the latest industry changes. Keep up!
"micro-budget" spend micro till you find your targeted audience after that scale
The time when Awareness leads are good is if you're running a restaurant, cafe or other location based business and want to reach as many people as possible within a catchment area. That way you don't need a huge budget and unless you're running a good offer, it's better for brand awareness overall. Otherwise, listen to Adam and select sales or leads.
So running awareness ads with retargetting ads set to conversions doesnt work?
Great content. Are there any good reads you would suggest to learn more details about FB ads
When you create a Facebook ad campaign, one of the first options you get is which campaign objective you want to optimize for:
Awareness, Traffic, Engagement, Leads, App promotion, or Sales.
It is essentially the way you are telling Facebook what kind of people you want them to put your ad in front of.
The general rule is to tell Facebook exactly what you want.
Off late Fb ads are really disappointing. Supplement ur marketing with other traditional sources like the good old word of mouth. Don't just rely on Fb.
There are some good points here, however, with my ADHD brain, I find it hard to follow with all the distracting side things you throw in there. I know it may sound boring to some, but just the info delivered plain and simple, without people adding distracting music, or side bars, silly voices or other things that don’t add to the video, make it much easier to follow (for people like me anyway!) Just my take. 🤷🏻♀️
Even with the economic inflation, I'm very excited to have earned over 10k on my 1k investment every 14 days
for example you have a large list of costomers
In my opinion its really usefull to promote something new with reach campaign.
or if you have video that share information for free its a easy way to reach new potential customers
I advertise and I didn’t get any sale
Is it because I don’t know how to advertise?
In the last few days my ads are keep getting declined for prompting a product do you know why?
Hey Adam, thanks for the useful video as always! Would you still shy away from an awareness tactic in a scenario where you are blending tactics? For instance: I am currently running a conversions campaign for an Ecom company using dynamic product carousel ads but want to expand their campaign by running a branded video as a Thruplay (awareness) campaign on top of their current conversion campaign to draw in more customers by retargeting people who have watched the full video.
So Adam, What are you thoughts on landing pages when you use FB Lead Ads. They never get to your landing page. Do you regarget those that didn't fill out your form and send them to the landing page? What's the best strategy here?
Facebook Lead Ads are the only thing working for me right now, and they work well. Still lame AF that you need a third party to actualy get the leads sent to you.
would love a list or timestamp in the description or comments to your videos!!!! each video is 15 to 20 min long, it's 2022 brother, attention span is diminished by 90% and people are busy!!!
6:42 reminds me of 'Goodhart's Law'…
"When a measure becomes a target, it ceases to be a good measure."
Richard Shotton (25 Behavioural Biases that influence what we buy)
EPL is super important and is the equivalent of measuring the conversion rate of your leads once acquired. This measures your marketing efforts 'actual' effectiveness and not 'perceived' effectiveness.
Great example and insights learned here, Adam. Thank you!
Nice keyboard ⌨️!! Great video too
first to view!! 💪🤙