PASADENA, Calif. — OpenX Applied sciences, Inc., one of many world’s main omnichannel supply-side platforms, in the present day introduced the promotions of Stacy Bohrer to Senior Vice President of Purchaser Growth and Amanda Forrester to Senior Vice President of Advertising and marketing and Communications, reinforcing the corporate’s dedication to business momentum and partner-centric product innovation.
OpenX Applied sciences, Inc., one of many world’s main omnichannel supply-side platforms, in the present day introduced the promotions of Stacy Bohrer to Senior Vice President, Purchaser Growth, and Amanda Forrester to Senior Vice President, Advertising and marketing and Communications.
These management elevations observe a robust 2024 and continued development in early 2025, pushed by the success of OpenXSelect — the corporate’s advertiser-focused curation and supply-side focusing on platform. Over the previous 12 months, OpenX has added greater than 200 internet new manufacturers and seen a surge in engagement throughout curated offers and focusing on instruments, underscoring the corporate’s business momentum.
As we speak, OpenX has roughly 400 staff and can develop its business crew by greater than 20% within the second half of 2025, with over one-third of that enlargement happening in worldwide markets. This development will strengthen the corporate’s means to serve manufacturers and impartial companies, reply shortly to purchaser wants, and ship the market’s most intuitive, high-performing platform.
Bohrer has been a key architect of that progress, rising strategic partnerships throughout holding firms, impartial companies, and direct entrepreneurs. Along with scaling the gross sales group, she established a high-performing account administration perform to ship best-in-class service and shopper satisfaction. In her expanded position, Bohrer will oversee all purchaser improvement efforts throughout the Americas, together with OpenX’s newly opened workplace in Mexico Metropolis, strengthening the corporate’s world footprint and enhancing its service throughout key development markets.
“Stacy’s influence has been nothing in need of transformational,” stated Matt Sattel, Chief Income Officer at OpenX.“She is aware of learn how to construct high-performing groups that ship for purchasers, and he or she does it with relentless focus and strategic readability. As we double down on our purchaser relationships and broaden our presence throughout the Americas, Stacy’s management will probably be key to accelerating development and deepening belief with companions who’re searching for smarter, quicker, and simpler methods to purchase media.”
“We’re not only a pipe: The availability facet is now delivering important product performance that drives efficiency for entrepreneurs and companies,” stated Stacy Bohrer, SVP of Purchaser Growth at OpenX. “Purchasers deserve a provide accomplice they’ll belief — one that’s clear, collaborative, and invested in delivering on outcomes. That’s the place I’ll be centered: deepening partnerships, accelerating innovation, and delivering measurable outcomes.”
Forrester, a seasoned and product-first advertising and marketing chief, has helped align the voice of the shopper with product technique whereas refining OpenX’s market positioning. Her work has sharpened the corporate’s place within the market, knowledgeable the roadmap, and strengthened collaboration throughout advertising and marketing, product, gross sales, and engineering. Below her management, advertising and marketing has turn out to be a development engine, shaping narratives, accelerating new product initiatives, and increasing OpenX’s world influence in key markets together with the UK, Australia, France, Germany, and Japan.
“Putting the shopper’s voice on the middle of our enterprise has been important to guiding each product and advertising and marketing technique whereas aligning gross sales, occasions, and communications beneath a unified imaginative and prescient. I’m energized to hold that perspective into each side of our work, making certain we stay solutions-driven and customer-led,” stated Amanda Forrester, SVP Advertising and marketing and Communications.“With highly effective know-how and wealthy insights at our disposal, the availability facet is uniquely positioned to form what’s subsequent — and there’s by no means been a extra thrilling time to guide that transformation.”
“Stacy and Amanda characterize one of the best of OpenX: curious, progressive, customer-obsessed, and deeply collaborative,” stated John Gentry, CEO of OpenX. “Their affect goes past gross sales and advertising and marketing — they assist foster the form of efficient, pushed, and inclusive tradition that makes OpenX a fantastic place to work and accelerates innovation and execution.”
About OpenX
OpenX is an impartial omnichannel supply-side platform (SSP) and a world chief in supply-side focusing on, transparency, and sustainability. By its 100% cloud-based tech stack, OpenX powers promoting throughout CTV, app, cell internet, and desktop, enabling publishers to ship entrepreneurs with improved efficiency and dynamic future-proofed options. With a 15-year observe file of programmatic innovation, OpenX is a direct and trusted accomplice of the world’s largest publishers, working with greater than 150,000 premium writer domains and over 100,000 advertisers. Because the market chief in sustainability, OpenX was the primary adtech firm to be licensed as CarbonNeutral™ and third-party verified for reaching its SBTi Internet-Zero targets. Be taught extra at www.openx.com.
