Omnisend vs MailerLite: Options, Pricing & Extra

Studying Time: 14 minutes

Your reply to which is greatest between Omnisend vs. MailerLite comes down as to whether you want superior e-mail and SMS automation, otherwise you need e-mail with website-building capabilities.

MailerLite has beneficiant ship limits for giant lists and spreads your advertising footprint throughout e-mail, web sites, blogs, and touchdown pages, on the expense of ecommerce options that generate income throughout your buyer journey.

Omnisend is for ecommerce and covers your e-mail, SMS, and internet push notifications in multichannel automations. Constructing distinctive buyer experiences and monitoring the income you generate from them comes naturally.

We’ve loads extra options, pricing info, and use instances to unpack. This text is the whole information you might want to decide essentially the most appropriate software.

Omnisend vs MailerLite: Overview

Omnisend and MailerLite have each garnered spectacular scores from customers. Omnisend boasts a 4.6-star score on G2, whereas Mailerlite holds a 4.6-star score. 

Whereas MailerLite is lauded for its user-friendly interface and budget-conscious plans, customers reward Omnisend for its highly effective automation capabilities.    

Right here’s an summary of their major options that can assist you resolve which platform fits your advertising wants. 

Omnisend: Overview and greatest use instances

Omnisend is a more sensible choice than MailerLite for all ecommerce shops as a result of it’s an omnichannel advertising software that natively integrates e-mail, SMS, and internet push notifications into automation flows, along with standalone campaigns for every of those channels.

It fits:

• Ecommerce shops of all sizes, from startups contemplating their first e-mail advertising software to established gamers seeking to migrate from MailerLite or different platforms
• Small companies that promote on-line, corresponding to these promoting merchandise (together with digital ones) alongside providers
• Critical entrepreneurs eager about buyer lifetime worth, common order worth, return on funding, and integrations with different instruments

Omnisend’s worth over MailerLite is available in just a few totally different types:

• Automations: Far more succesful than MailerLite’s. Brings multichannel capabilities and a drag-and-drop builder to your workflow. Contains pre-built flows for (amongst others):
  • Welcome sequence
  • Deserted cart, checkout, and searching
  • Cross-sells
  • Again-in-stock
  • Order followup
  • Replenishment reminder
  • Product opinions
  • Buyer reactivation
• Segmentation: Actually sensible with pre-built segments for frequent buyer eventualities, corresponding to added product to the cart however didn’t place an order, in danger to churn, window consumers, and extra. Additionally consists of an AI section builder. Right here’s an instance for “contacts who’ve bought over $300 within the final three months within the USA”:

• AI options: Together with the aforementioned AI section builder for even essentially the most advanced concepts, an AI writing assistant, and AI model property. As compared, MailerLite’s AI Writing Assistant is just included in its Superior plan.
• Personalization: All buyer touchpoints can embrace order, cart, searching, and private info, corresponding to names, and including these solely requires dragging objects into your emails or choosing a tag in editor dropdowns.
• Campaigns: For one-time and scheduled e-mail, SMS, and internet push campaigns to all clients or segments, as a method to share info and promote your self throughout seasonal occasions
• 24/7 assist: Through stay chat and e-mail throughout all plans. Solely MailerLite’s custom-priced enterprise plan presents that.

Mailerlite: Overview and greatest use instances

In case you have uncomplicated buyer expertise necessities throughout newsletters and automations, then MailerLite is sensible, suiting:

• E-newsletter creators, bloggers, and podcasters with preexisting audiences, plus these wanting to construct from scratch
• Coaches, consultants, and different service suppliers desirous to nurture leads and handle buyer experiences through e-mail
• Digital product sellers not requiring a whole retailer infrastructure (MailerLite’s web site and weblog builder may very well be ample)

Right here’s why MailerLite fits these use instances:

• Pricing: For nothing, you’ll be able to ship 12,000 emails to 500 subscribers.
• Important ship limits: That 12,000 e-mail ship restrict is scrapped and changed with limitless emails throughout all paid plans.
• Web site, weblog, and touchdown web page builders: Allow you to construct an ecommerce footprint with Stripe integration. Types and e-mail advertising sync robotically, offering you with a whole answer for small-scale gross sales.
• E-newsletter slightly than an automation focus: It’s large on publication options with a drag-and-drop editor, aggressive reporting, marketing campaign auto-resend, and limitless templates (paid plans).
• Restricted ecommerce options: No Fb {custom} audiences, promotion popups, sensible sending, or a number of automation triggers can be found under the Superior plan.

Pricing comparability

Let’s get to the great things first: how do MailerLite pricing and Omnisend pricing examine?

The excellent news is that each MailerLite and Omnisend supply a free tier and paid plans, with pricing various relying on the variety of recipients you might have.

The generosity of the free plans is closely in Omnisend’s favor, as MailerLite’s free plan doesn’t present entry to the next:

As compared, Omnisend’s free plan does embrace the entire options which are obtainable on its paid plans, corresponding to:

• E mail templates
• Pre-built workflows and automations
• Popups
• Clickmaps
• Sending a repeated e-mail to recipients who didn’t open the primary one
• Low cost coupon codes
• Fb Customized Audiences and Google Buyer Match
• Gamification signup kind Wheel of Fortune

Moreover, Omnisend’s free plan consists of 500 internet push notifications monthly, enabling you to message as much as 250 contacts.

The Omnisend vs. MailerLite variations proceed with the paid plans, too. Notably, Omnisend presents 24/7 chat and stay assist on all plans, together with the Free tier and the Customary plan, which begins at $16/month.

The Professional plan presents a devoted Account Professional as soon as your month-to-month invoice reaches $400. MailerLite’s paid plans present 24/7 e-mail and stay chat assist, however a devoted supervisor prices an extra $100/month no matter your present month-to-month spend.

Each MailerLite and Omnisend’s pricing relies on the variety of subscribers. Omnisend’s Customary plan prices $44/month for two,500 subscribers, in comparison with MailerLite’s $25/month. Nevertheless, Omnisend consists of SMS, internet push notifications, retargeting, and gamification.

There’s one other essential distinction in pricing you might want to find out about should you want your e-mail software for transactional e-mail and SMS, too, and that’s that MailerLite requires an extra Transactional plan ranging from free to $110/month:

Verdict: Draw. MailerLite has a decrease entry value and is extra reasonably priced at scale. Omnisend is costlier however presents higher worth with extra superior options and no restrictions.

For extra info, use our e-mail pricing calculator under to check prices and options with MailerLite shortly. Merely enter your required variety of contacts, choose MailerLite from the listing, and examine Omnisend with it.

Ease of use

Each Omnisend and MailerLite have intuitive interfaces. MailerLite’s dashboard supplies an itinerary of duties to finish after signing up, with a left-hand sidebar linking to settings pages for Subscribers, Campaigns, Automations, and extra:

A quick scroll down the MailerLite dashboard reveals a efficiency overview, break up throughout campaigns, automations, types, and websites. 

Concerning the sidebar, there aren’t any menu dropdowns; as a substitute, clicks take you on to the respective characteristic pages. The picture under reveals the Campaigns web page as a brand new buyer. As you’ll be able to see, it supplies steerage on the next steps:

The websites, automations, and types dashboards additionally present steerage. Clicking Create results in new pages with further walkthrough steps.

When you respect darkish backgrounds, then you’ll love MailerLite’s look. Every little thing has polish, and it masses wickedly quick. Very Lite certainly.

Shifting on to Omnisend, this can be a step up in professionalism. The dashboard greets you by identify and supplies a right away gross sales efficiency snapshot:

The sidebar options dropdown menus the place applicable, decreasing the variety of clicks required to seek out related settings in comparison with MailerLite.

Moreover, Omnisend has a light-weight background with a darkish sidebar and prime menu, which is extra legible than MailerLite’s fully darkish configuration.

Creating your first segments, automations, and campaigns is equally intuitive through Omnisend and MailerLite. There isn’t a lot to select from by way of velocity or ease of use. Nevertheless, Mailerlite’s automation builder isn’t nearly as good. Right here’s a picture of it:

These aspect icons haven’t any context and require a click on to open a sub-menu. In Omnisend, all movement settings can be found through the sidebar instantly:

Winner: Draw. You gained’t have any issues studying both platform as a result of each are intuitive to navigate and use. Nevertheless, Omnisend presents a extra intuitive interface for superior options and is your best option should you’re managing advanced buyer journeys.

E mail advertising options

Omnisend’s e-mail advertising suite is greatest for ecommerce campaigns and automations, whereas MailerLite’s is greatest for newsletters and creators.

For e-mail templates, MailerLite and Omnisend supply a variety of pre-designed, mobile-responsive templates. They’re appropriate for numerous e-mail campaigns, together with welcome emails, newsletters, and promotional presents. 

You may customise these templates along with your branding and messaging. Nevertheless, Omnisend permits for extra in depth customization inside the templates, enabling you to construct distinctive layouts with dynamic content material blocks.

In relation to constructing emails from scratch, each instruments supply drag-and-drop e-mail builders that make it straightforward to create professional-looking emails. Each platforms present a variety of format choices and content material blocks, permitting customers to personalize emails based mostly on buyer information. 

Omnisend’s e-mail builder helps A/B testing, enabling you to experiment with totally different designs and content material to optimize your campaigns. 

Moreover, the Product recommender merchandise allows you to auto-recommend merchandise, corresponding to just lately considered, much like previous purchases, and best-sellers:

In the meantime, MailerLite’s Superior plan consists of {custom} HTML for creating advanced e-mail designs and an AI writing assistant. It’s value noting, nevertheless, that Omnisend presents each of those options throughout all plans.

By way of automation, Omnisend’s choices are extremely targeted on ecommerce and allow you to mix e-mail and SMS into flows. It presents pre-built workflows for on a regular basis ecommerce duties, corresponding to cart restoration and order affirmation. 

As a result of these choices are extremely customizable, you’ll be able to create advanced workflows tailor-made to your buyer journey and construct distinctive experiences.

MailerLite’s automation choices are extra basic in focus. You may arrange automated workflows triggered by numerous actions, corresponding to subscribing to a listing, making a purchase order, or clicking a hyperlink, and decide from a number of pre-built flows:

Verdict: Omnisend wins. It has extra pre-built flows, extra superior automation options, and helps you cowl your complete buyer journey.

Advertising and marketing channels

The names of the platforms present perception into what they provide: Omnisend presents omnichannel options, whereas MailerLite is concentrated on e-mail.

That’s to not say that MailerLite options are missing. It packs most of what you’d count on an e-mail advertising platform to supply, corresponding to automations, touchdown pages, and signup types — though in a typically primary method.

Omnisend goes a number of steps additional, although. It’s the Swiss military knife of e-mail advertising platforms, providing not solely the same old options famous above however further options, together with:

• Push notifications
• SMS
• Superior options for rising your e-mail and SMS listing
• Dynamic syncing of your contacts along with your Fb and Google advert accounts to retarget potential patrons

Whereas MailerLite focuses totally on e-mail advertising, Fb retargeting is accessible on the superior plan.

Verdict: Omnisend wins. It handles e-mail, SMS, and internet push notification campaigns, and allows you to mix e-mail with SMS and push notifications in automations.

Ecommerce options

Segmentation options set Omnisend other than MailerLite for ecommerce with pre-built segments for frequent shopping for eventualities and an AI section builder. You may assign segments to flows and campaigns for applicable concentrating on.

Omnisend supplies a buyer breakdown, too, displaying common order worth, the proportion of returning clients, complete clients, and extra:

Omnisend and MailerLite each combine with different platforms (together with Shopify and WooCommerce) along with third-party apps, together with Zapier, to create automations.

They’re additionally each able to including merchandise out of your retailer into your campaigns, together with particular person merchandise and merchandise from classes.

Along with your e-mail advertising platform linked to your ecommerce retailer, you’ll be able to import your merchandise, full with pictures, descriptions, and costs. This makes constructing emails a breeze, particularly when you might want to shortly create a marketing campaign — corresponding to for the upcoming holidays.  

Omnisend, however, presents up its distinctive Product Picker, which makes it very straightforward for retailers so as to add their merchandise (and all associated data) to their marketing campaign newsletters:

This characteristic additionally allows you to ship tailor-made emails to particular segments of your viewers, corresponding to merchandise associated to buy or searching historical past, to explicit people, rising the chance of recent gross sales.

One of many main options required of an e-commerce-focused e-mail advertising platform is the power to ship cart abandonment emails. MailerLite consists of that characteristic when your account syncs with WooCommerce, Shopify, or one other appropriate platform.

Omnisend additionally presents automated cart abandonment emails, however whereas MailerLite will solely ship them to subscribers, Omnisend delivers to subscribed and non-subscribed contacts. 

Each platforms have premade movement templates, however Omnisend presents a extra complete number of abandonment workflows:

Verdict: Omnisend wins. Its segmentation options allow you to drill down into your viewers’s behaviors, preferences, and buy historical past for focused campaigns and flows. 

E mail listing constructing options

Having nice campaigns is one factor, however they’re not going to drive any gross sales should you don’t have anyone to ship them to. That’s why one of the best e-mail advertising platforms even have instruments that can assist you construct your e-mail listing.

Neither Omnisend nor MailerLite is a slouch on this division, with each providing a wide range of popups, touchdown pages, and types. 

The popups will be deployed in a number of methods to take up minimal display house or your complete web page, and seem when the customer scrolls to a sure level on the web page or as they’re about to go away the location.

Each supply superior customization choices for popups, together with including your personal logos and pictures, selecting from an intensive shade palette, including GDPR-compliant permission bins, and segmenting subscribers based mostly on which popup they subscribe by.

That’s the place the audience-building options finish for MailerLite and the place Omnisend actually comes into its personal. Along with the above, Omnisend has a Wheel of Fortune.

As an alternative of asking guests to offer you their e-mail handle in a textual content field, Wheel of Fortune provides a component of enjoyable and rewards guests with prizes that you simply select – it may very well be free delivery, a reduction, or the rest you need to supply.

The Wheel of Fortune kind can even seem solely if you need it to, whether or not that’s on product pages or when guests are about to go away the location.

This helps give Omnisend the sting in relation to instruments for rising your listing, nevertheless it has one other show-stopping characteristic up its sleeve: letting guests enroll with simply their telephone quantity. You may ask for each an e-mail handle and a telephone quantity, or one or the opposite.

The benefit is you can ship advertising campaigns to subscribers who’ve solely offered their telephone numbers. In distinction, different e-mail advertising platforms, corresponding to MailerLite, require an e-mail handle.

Verdict: Omnisend wins. It has extra kind templates and helps, popups, embeds, and flyouts. Plus, its gamification options enable you to seize extra subscribers.

Segmentation

Segmentation is the method of dividing a buyer base into distinct teams, a necessary characteristic in e-mail advertising platforms. Each platforms supply segmentation capabilities, however what are the variations between them?

Omnisend supplies a head begin with 32 pre-built segments, whereas additionally permitting the creation of {custom} segments from scratch. In the meantime, MailerLite requires the handbook creation of each section.

Each platforms allow segmentation based mostly on basic standards, corresponding to pursuits, demographics, and subscriber actions, together with e-mail opens and clicks. 

Nevertheless, Omnisend presents extra choices for segmentation, together with procuring conduct and internet searching exercise, and it has an AI section builder. 

The picture under reveals a immediate for a section containing present clients within the US over a 12 months previous who bought at the least 3 times within the final month:

Omnisend additionally has a buyer lifecycle-based method, dynamically assigning every buyer to a stage, and offering an easy-to-understand lifecycle stage map that helps you prioritize and personalize retention methods. 

In relation to customization, Omnisend permits the addition of {custom} information to buyer profiles, enabling the supply of extremely personalised messages.

However, MailerLite’s segmentation is extra simple and doesn’t present the identical stage of ecommerce integration as Omnisend.

Verdict: Omnisend wins. It has extra pre-built segments, and its AI section builder helps you slim down and refine your clients for each e-mail, SMS, and push notification. Moreover, its buyer breakdown allows you to perceive the worth of all of your clients.

Deliverability

The explanation you place effort and time into constructing campaigns is on your viewers to seek out them interesting, open them, and go to your retailer. For that to occur, they first have to see the emails.

It’s essential to do not forget that a number of elements, together with the repute of your sending area and the content material of your e-mail, affect deliverability.

Nonetheless, an e-mail advertising platform’s deliverability rating is a vital consideration when selecting with whom to enroll.

MailerLite doesn’t disclose its deliverability charges, so its customers should monitor their campaigns and monitor metrics such because the onerous and mushy bounce charges, unsubscribes, and the variety of emails being marked as spam.

Conversely, Omnisend supplies a complete breakdown of your marketing campaign’s deliverability statistics, together with blocked messages and inactive e-mail addresses. 

Omnisend additionally encompasses a useful program referred to as Secure Ship Quantity, which helps you ‘heat up’ your contact lists. When migrating to a brand new e-mail service supplier or beginning an account from scratch, you haven’t any service repute. 

On account of this, you’re extra prone to land within the spam folder. By warming up your listing, you identify a constructive repute and show to Web Service Suppliers (ISPs) you can be trusted, which improves your deliverability.

The Secure Ship Quantity Program works by limiting the variety of emails you can ship every day. This is likely one of the simplest strategies for constructing a powerful repute, and this system automates the method for you.

As a bonus, Omnisend recommends segments to ship emails to, which can inform you which ones are essentially the most engaged components of your viewers. This could result in better-performing campaigns sooner or later.

Verdict: Omnisend wins. Its built-in deliverability and list-cleaning instruments enable you to attain clients extra persistently than MailerLite. Nevertheless, remember that deliverability is influenced by many exterior elements, in order that outcomes could range.

Buyer assist

Omnisend presents 24/7 buyer assist through stay chat and e-mail, obtainable throughout all plans. In distinction, MailerLite presents stay chat solely in its Superior plan and supplies e-mail assist throughout all its paid plans, with the free plan receiving 14 days of e-mail assist.

Merely put, should you’re prone to require skilled help for constructing segments, campaigns, and automations, and MailerLite’s most costly plan isn’t a match for you, then Omnisend is greatest.

Shifting on from assist availability, the general scores for each instruments are wonderful, as indicated by G2. Let’s examine their opinions for buyer assist:

• MailerLite: 61 constructive remarks for buyer assist, 14 for poor buyer assist
• Omnisend: 100 constructive feedback for buyer assist, 18 for poor buyer assist

Based mostly on these ratios, Omnisend edges forward. MailerLite maintains an 81% constructive assist score (61 constructive vs. 14 adverse), whereas Omnisend hits 85%

Verdict: Omnisend wins. It presents extra assist choices in its free plan and has the next satisfaction rating on the assessment platform G2.

Omnisend vs. Mailerlite: Closing verdict

Creating distinctive buyer experiences by automations throughout e-mail, SMS, and push notifications is Omnisend’s forte, as MailerLite doesn’t natively assist push notifications, and SMS requires an extra Transactional plan.

Omnisend’s omnichannel performance comes with each plan, and it uniquely bakes these channels into analytics, testing, and buyer breakdowns, serving to you perceive your clients, their journeys, and make e-mail and SMS amongst your top-performing channels.

MailerLite isn’t an ecommerce app, however it’s a succesful publication and primary automation software that gives what you might want to develop, promote to, and handle your clients. 

A pivot from Omnisend to MailerLite is sensible should you want an internet site builder and like your e-mail advertising to be on the identical platform. In any other case, your ecommerce retailer will profit extra from Omnisend’s superior capabilities.