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Home»B2B Marketing»Okta Case Research
B2B Marketing

Okta Case Research

By June 19, 2025002 Mins Read
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There have been a number of components that influenced Okta’s determination making course of when selecting a lead era accomplice.

At the start, Okta sought the very best knowledge high quality out there. They had been additionally searching for a crew of individuals that might assist them and deal with frequent, pressing requests. Additionally of significance was the will for a powerful, trust-driven working relationship with their outsourced analysis crew. Along with these necessities, the CIENCE Information crew has constructed customized processes and instruments to make sure accuracy and speed up the switch of knowledge and knowledge seamlessly to the Okta acquisition advertising crew to make use of for his or her outbound go-to-markets.

“We had 4 main standards for a contact analysis accomplice: Information high quality, contact acquisition at scale, analysis crew assist, and talent to construct a powerful working relationship based mostly on belief,” mentioned Gong. CIENCE Information has invested closely in new and proprietary instruments, processes, and coaching for its individuals with the intention to discover, curate, and validate hard-to-find contact knowledge.

Gong continues, “We’ve been delighted with CIENCE on all 4 factors. After evaluating a number of completely different distributors, we determined to make use of CIENCE as its knowledge providers meet Okta’s contact acquisition must facilitate the corporate’s growth.”



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