Norwex unveiled its first-ever rebrand. The whole rebranding started as a packaging refresh and resulted in a strategic overhaul of the model’s aesthetic to refine and strengthen its messaging for larger readability, consistency and scalability. The corporate labored with London-based artistic company The Workroom to develop an elevated model story that features a new emblem designed to mirror Norwex’s Norwegian heritage whereas evolving right into a extra trendy look with muted, nature-inspired colours and branding that’s structured into three classes of Residence Care, Household Care and Private Care.
“The rebrand alerts to our consultants, shoppers and group that we’re making a basic change in how we elevate and develop our enterprise,” stated Beate Hjeltnes, Norwex CEO.
The Workroom group described the brand new clear, minimalist model identification as “the artwork of simply sufficient,” and consider the result’s clarified positioning that may strengthen belief throughout Norwex’s marketing consultant community because it continues to take care of its core values whereas evolving and increasing its product portfolio.
Because the launch six months in the past, The Workroom states that Norwex’s ROI has been swift. Inside six months, the corporate’s social media impressions grew by 50% and web site site visitors shifted from 25-second durations to almost 4 minutes.
