NeoReach is thrilled to announce our USIMS x Paris Olympics marketing campaign has received a Viddy Award! Our marketing campaign was submitted beneath the Influencer Endorsement Marketing campaign sub-category of the Advertising and marketing / Promoting Campaigns class and acquired the Gold Award.
The Viddy Awards is run by the Affiliation of Advertising and marketing and Communication Professions (AMCP). Since 1994, the AMCP has been conducting the Viddy Awards, previously the Videographer Awards, with professionalism, experience, and equity. Viddy Awards, with the business, has advanced immensely since 1994, together with lengthy and short-form content material, broadcast and non-broadcast tv packages, commercials, social media movies, podcasts, distant studying, animation, and digital and augmented actuality.
The Marketing campaign
USIMS needed to grow to be the family identify of eSIM suppliers however knew this was going to be a feat: they had been going to be going up towards giants in a extremely aggressive and saturated market equivalent to Verizon and T-Cellular. They turned to us at NeoReach to make sure that they may attain their aim.
USIMS was in search of their model identify to be recognized worldwide and we, at NeoReach, knew we might present that. USIMS and NeoReach leveraged one of many greatest levels of worldwide occasions to showcase how USIMS helps the world keep linked.
NeoReach activated creator Marta Mielczarska, a macro journey and life-style vlogger with 1.4M followers on Instagram, for this marketing campaign. USIMS flew each her and her fiancé out to Paris for them to have the ability to attend the 2024 Paris Olympics Opening Ceremony. Touchdown in Paris a couple of days earlier than the occasion, Marta and her fiancé had been capable of discover Paris utilizing USIMS as a approach to keep linked, navigate the town, doc their travels, and share all the superb moments with family and friends again residence.
All through 2024, NeoReach activated 48 creators throughout 16 completely different areas to advertise USIMS of their native languages, enabling USIMS to succeed in a world viewers and serving to them grow to be a viable competitor within the eSIM area. The 2024 marketing campaign alone has generated over 20M views, 371K downloads, and 19.5K new clients.
Wish to study extra about how profitable our marketing campaign was or see a few of our creator’s content material? Take a look at the case research right here!
Thanks Viddy Awards!
We are able to’t thank the Viddy Awards sufficient for this recognition of our marketing campaign! Successful this award is an ideal begin to what’s shaping as much as be an unimaginable 12 months for NeoReach that you just received’t need to miss.
This text was written by Alyssa Micalizzi
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