Allwyn, operator of The Nationwide Lottery, seems to be so as to add some enjoyable to scratchcards with, ‘Add Some Play’, developed by artistic company VCCP, with the media technique by Hearts & Science. The marketing campaign seeks to carry to life the enjoyable, interactive function that scratchcards play in real-world social moments.
CAMPAIGN CREDITS
CAMPAIGN TITLE: Nationwide Lottery Scratchcards Add Some Play
CLIENT: Allwyn
ADVERTISING AGENCY: VCCP and Woman&Bear
CREATIVE DIRECTOR: Christopher Ringsell
COPYWRITER AND ART DIRECTOR: Katy Stanage & Alice Marani
SENIOR ACCOUNT DIRECTOR : Izi Hutchinson
ACCOUNT DIRECTOR: Jasmine Beale
PLANNING DIRECTOR: Jack Trew
SENIOR PLANNER: Saskia Meagher
AGENCY TV PRODUCER: Maddy Holmes
AGENCY CREATIVE PRODUCER: Joe Maskall
INTEGRATED PROJECT DIRECTOR: Romana Equipment
BRAND & MARKETING DIRECTOR: Steve Parkinson HEAD OF BRAND: Anna McInally SENIOR BRAND MANAGER: Amanda Clift BRAND MANAGERS: Fiona Knott, Lucie Pelaez and Tiffany Bedwell
MEDIA PLANNING and BUYING AGENCY: Hearts and Science
MANAGING PARTNER : Rebecca Burke
CLIENT PARTNER: Jonathan Worth
AV BUSINESS DIRECTOR: Martyn Searles and Andre Camenzuli
AV ACCOUNT MANAGER: Raphaella Milopoulos
MEDIA PLANNER BUSINESS DIRECTOR: Rachel Hurdman
MEDIA PLANNER MANAGER: Sophie Bell
PRODUCTION COMPANY: MindsEye Movies
DIRECTOR: Ben Taylor
FIRST AD: Julian Higgs
DOP: Dan Stafford – Clark
EXECUTIVE PRODUCERS: Debbie Ninnis & Hughie Philips
PRODUCER: Lucy Benson-Brown
EDITORS: TenThree
EDITOR: David Whittaker
POST PRODUCTION COMPANY: Time Primarily based Arts
VFX Lead: Al Hamer
COLOURIST: Simone Grattarola
POST PRODUCER: Lily Barron
AUDIO PRODUCTION: Manufacturing unit Studios
SOUND ENGINEER: Jon Clarke
AUDIO PRODUCER: Ciara Wakley
MUSIC: Faber Music
COMPOSER: Oli Julian
BERNADETTE DIGITAL PRODUCTION
SENIOR PROJECT MANAGER: Sue Awotar
DESIGN DIRECTOR: Gilles Bestley
MOTION DESIGNERS: Ivan Huri & Štěpán Sebastián Hlouch
G&B DESIGN & ARTLAB
DESIGN DIRECTOR: Clary Vikstrom
DESIGNER: Ayesha Helpful
ARTWORKER: Lee Forster
