Müller FRijj – “Simply really feel the Urjj” (2025)

Müller FRijj’s newest built-in marketing campaign, goals to shake up the ready-to-drink milkshake class with a wholesome hit of chaotic enjoyable. “Simply really feel the Urjj” builds on Müller’s rising fame for daring, humorous work however this time turns its consideration to Gen Z males. In a world the place these younger males are being advised to hustle tougher, grind extra, and take life significantly, the marketing campaign repositions Müller FRijj as a mischievous, nonsensical escape from the pressures of recent life.

CAMPAIGN CREDITS

Consumer: Müller
Marketing campaign title: Simply really feel the Urjj

VCCP BLUE
ADVERTISING AGENCY: VCCP Blue
CREATIVE DIRECTOR: George Wait
COPYWRITER AND ART DIRECTOR: Ed Rees & Kat Lwahas
BUSINESS DIRECTOR: Victoria McDowall
SENIOR ACCOUNT DIRECTOR: Alex Lake
ACCOUNT EXECUTIVE: Zara Kolah
PLANNING DIRECTOR: Luke Stockil
AGENCY TV PRODUCER: Jake Hafer / Imogen Rigby
SENIOR CREATIVE PRODUCER: Katy Dale
CREATIVE PRODUCER: Ariana Balsaras
JUNIOR CREATIVE PRODUCER: Jack Higgins
DIRECTOR: George Wait

GIRL&BEAR
PRODUCTION COMPANY: Lady&Bear
PRODUCER: Imogen Rigby
MOTION DESIGNER / EDITOR: Amelia Eve
EXECUTIVE PRODUCER: Jake Hafer
POST-PRODUCTION COMPANY: Lady&Bear
POST PRODUCER: Bilal Singh Butt / Mehmet Altar
COLOURIST: Syd Harvey
AUDIO POST-PRODUCTION COMPANY: Lady&Bear
SOUND ENGINEER: Emily Vizard
DESIGN RESOURCE MANAGER: Yasmine Moridi
SENIOR DESIGNER: Leila Amin
SENIOR DESIGNER: Maria Quiroga
ARTLAB MANAGER: James Perry
ASSISTANT ARTLAB MANAGER: Nick Normann
SENIOR ARTWORKER: Toby Kadir

BERNADETTE
Digital Affiliate Challenge Director – Luke Dougherty
Senior Digital Challenge Supervisor – Sue Awotar
Digital Design Lead – Gilles Bestley
Digital Designer – Ivan Huri
Digital Designer – Dexter Marshall

RETOUCH: Stanleys submit

MEDIA BUYING AGENCY: EssenceMediacom
MEDIA PLANNER: Sophie Sweetland & Alex Rubins