As social media turns into a core a part of company creativity, Mom is increasing its staff by poaching Prachi Virani from Gravity Highway as its new head of content material. In her new position, she has been charged with serving to Mom adapt to the common shifts within the content material panorama, in addition to main the staff.
At Brandtech Group-owned Gravity Highway, Prachi ran enterprise growth and ran shoppers together with Sainsbury’s and Pepsi. She beforehand labored at AMV BBDO on model campaigns together with Essity.
Prachi Virani mentioned: “Bringing the total drive of Mom’s inventive heritage to content material goes to be a enjoyable journey. We’re already doing fascinating work, so my focus is to construct a staff that makes Mom the envy of our opponents and on the want checklist of manufacturers.”
Chris Gallery, Associate at Mom added, “We’re at all times dedicated to discovering one of the best inventive solutions for our shoppers’ issues, no matter form these concepts take. We’re actually completely satisfied to welcome Prachi, who will assist us make these content-shaped solutions much more impactful.”
IKEA, Reese’s, and Duolingo are amongst Mom’s present social media and content material shoppers, delivering work from a Turkey-Sized Meatball for IKEA to serving to Duoling’s mascot, Duo take up residence in East London.
