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It’s a season of buyer recognition for MoEngage!
After being named a Prospects’ Selection Vendor within the 2025 Gartner Peer Insights(™) Voice of the Buyer for Multichannel Advertising and marketing Hubs Report a few months again, I’m proud to announce that MoEngage is the one vendor acknowledged as a Prospects’ Selection in 2025 Gartner Peer Insights™ Voice of the Buyer for Electronic mail Advertising and marketing.
I firmly imagine our clients’ recognition of MoEngage validates our platform’s enterprise readiness and the belief the highest world shopper manufacturers put into MoEngage to energy their buyer engagement.
How does MoEngage examine to different distributors?
The Voice of the Buyer report transforms buyer evaluations on Gartner Peer Insights™ into actionable insights that assist manufacturers make higher software program shopping for selections. Distributors are positioned into 4 quadrants primarily based on ‘Person Curiosity and Adoption’ and ‘General Expertise’ scores derived from verified peer evaluations.
In response to the 2025 Gartner Peer Insights™ Voice of the Buyer for Electronic mail Advertising and marketing, MoEngage is the one vendor with buyer scores that meet or exceed the market common for ‘Person Curiosity and Adoption’ and ‘General Expertise’. MoEngage’s “Willingness to Suggest” rating of 97% primarily based on buyer rankings is the best of all distributors included within the report.
What do clients take into consideration the MoEngage platform?
I used to be desirous to see what the highest world shopper manufacturers take into consideration MoEngage, and once I stumbled upon the rankings and evaluations MoEngage had from clients on Gartner Peer Insights™, I used to be ecstatic!
With the launch of our latest migration program, MoUpgrade, manufacturers can seamlessly swap their Buyer Engagement vendor to MoEngage in a matter of weeks, and this sentiment has been effectively mirrored in buyer rankings.
MoEngage’s clients have extremely rated our ‘Service & Assist’ and ‘Integration & Deployment’, carefully adopted by our ‘Product Capabilities’ and ‘Analysis & Contracting’.
What do entrepreneurs say about MoEngage’s Electronic mail Advertising and marketing capabilities?
Within the final 12 months, 65 clients from totally different verticals, equivalent to Banking, Monetary Companies, Retail, E-commerce, Journey & Hospitality, Media & Leisure, and extra, from internationally have shared their love for MoEngage on Gartner Peer Insights™. Right here’s what they must say:
“Easy But Highly effective Segmentation Fuels Higher Electronic mail Engagement!”
You may learn the total assessment on Gartner’s web site right here.
“Exploring the Information-Pushed Effectivity of MoEngage Campaigns”
You may learn the total assessment on Gartner’s web site right here.
“New MoEngage Options Improve Personalization and Electronic mail Creation”
You may learn the total assessment on Gartner’s web site right here.
How Can MoEngage Assist Your Model Develop?
With sturdy knowledge ingestion and administration capabilities, analytical prowess, cross-channel automation, and proprietary AI, MoEngage unifies promotional and transactional communication right into a single unified messaging hub – all with out compromising your or your clients’ knowledge.
1. A Unified Messaging Hub for all communications
After the launch of MoEngage Inform, manufacturers can now use a single platform to ship each essential, well timed alerts (equivalent to OTPs, password reset emails, safety alerts, and extra) and promotional communication (over electronic mail, SMS, push notifications, WhatsApp, and extra) to their clients.
Manufacturers can use MoEngage’s Sensible Suggestions to dynamically add details about related merchandise (primarily based on likes, pursuits, objects bought collectively, and extra) to their emails to drive first-time or repeat purchases. With 100+ electronic mail built-in templates and an easy-to-use drag-and-drop electronic mail editor, entrepreneurs can scale back their electronic mail marketing campaign go-live occasions by hours.
We’ve additionally just lately launched Gmail Annotations to assist manufacturers enhance their open charges and conversions from electronic mail campaigns. This characteristic, paired with our present capabilities to ship AMP emails, helps manufacturers improve RoI from their Electronic mail Advertising and marketing efforts.
2. Superior Segmentation and Information Administration capabilities
MoEngage is a warehouse-native Buyer Engagement platform. High world manufacturers very often host first-party knowledge in knowledge warehouses or lakes like Snowflake, Google BigQuery, Databricks, Amazon Redshift, and Azure Synapse. Manufacturers can use MoEngage to construct microsegments and electronic mail lists in real-time utilizing this first-party knowledge with out shifting any knowledge to MoEngage.
Our zero-copy mechanism ensures your model at all times sends out related communication, decreasing unsubscribe charges, growing engagement, and bettering model loyalty, with out copying any knowledge to MoEngage.
Entrepreneurs can faucet into MoEngage’s Segmentation Suite to create real-time buyer segments primarily based on likes, pursuits, affinity, RFM scores, and propensity to transform or churn. This helps manufacturers ship electronic mail communication primarily based on a buyer’s journey and habits on their platform, from onboarding to first buy, repeat engagement, and prevention of churn.
3. Goal-built AI for Entrepreneurs
Manufacturers can use MoEngage’s AI applied sciences – Merlin AI and Sherpa – to scale back marketing campaign go-live occasions and enhance the effectivity of their electronic mail campaigns.
Merlin AI is a generative AI engine that helps entrepreneurs create content material (electronic mail copies or topic strains) and creatives inside minutes. The most effective half? Merlin learns out of your previous campaigns to enhance its copies, whether or not it’s to keep away from particular key phrases or optimize the tone, primarily based in your conversion targets.
Alternatively, Sherpa is an optimization engine you should utilize to enhance conversion charges throughout the Buyer Lifecycle. It learns from buyer habits to foretell the perfect time to ship campaigns, the perfect channels to speak together with your clients, and dynamically choose probably the most optimum path to conversion in a buyer journey. High manufacturers additionally use Sherpa to run varied A/B/n assessments.
4. Enterprise-grade Information Safety & Privateness
At MoEngage, we take knowledge privateness extraordinarily significantly. Because of our patented expertise on PII Tokenization, electronic mail entrepreneurs can ship campaigns with out the chance of exposing any PII details about both their clients or themselves. Paired with staff administration, entry function options, and our varied certifications, we guarantee considerations about knowledge safety don’t maintain you again from delivering pleasant buyer experiences.
About Gartner Peer Insights™
Gartner Peer Insights™ “Voice of the Buyer” report consolidates verified buyer evaluations on its Peer Insights portal and categorizes distributors primarily based on Person Curiosity and Adoption, and General Expertise.
Gartner, Peer Insights™, and The Gartner Peer Insights Prospects’ Selection badge are logos of Gartner, Inc., and/or its associates, and are used herein with permission. All rights reserved. Gartner Peer Insights content material consists of the opinions of particular person finish customers primarily based on their very own experiences with the distributors listed on the platform, shouldn’t be construed as statements of truth, nor do they symbolize the views of Gartner or its associates. Gartner doesn’t endorse any vendor, product, or service depicted on this content material, nor makes any warranties, expressed or implied, with respect to this content material, about its accuracy or completeness, together with any warranties of merchantability or health for a selected function.
References:
- Gartner, Gartner Peer Insights™ ‘Voice of the Buyer’: Electronic mail Advertising and marketing, Peer Contributors, July 2025.
- Gartner, Gartner Peer Insights™ ‘Voice of the Buyer’: Multichannel Advertising and marketing Hubs, Peer Contributors, 13 Could 2025.
