2024 in a nutshell
In case you’ve been following our weblog, you already know 2024 felt like a turning level for us. In my earlier publish, I described the 12 months as one in every of “reflection and development”—and it actually was. We took a second to step again and ask: The place can we need to go subsequent? How can we higher serve our world neighborhood of cellular app publishers, builders, and entrepreneurs?
Now, we’re shifting from reflection to motion. As we start 2025, we’re absolutely dedicated to driving the most aggressive development in MobileAction’s historical past—aiming to double and even triple our market impression. Let’s stroll by means of how we plan to do it.
Why 2025 will likely be our boldest 12 months
Over the previous decade, we’ve seen the cellular trade change at breakneck pace. Privateness laws have reshaped promoting, know-how booms and busts have come and gone, and person acquisition has change into extra aggressive than ever. However one core fact stays: app entrepreneurs want dependable, clear, and innovation-focused instruments to thrive.
Before everything, our Skai acquisition considerably strengthened our Apple Search Adverts answer, cementing our place as the largest Apple Search Adverts companion worldwide.
We trusted our product; we all the time knew that SearchAds.com by MobileAction was essentially the most superior product when it comes to know-how, and the market is beginning to validate that. In 2024, we gained plenty of customers from our opponents which made our consciousness develop about this actuality. However it additionally made us humbly acknowledge the areas the place we are able to develop and innovate, and we’re incorporating that as properly.
We gained recent views on what “customer-first product growth” seems to be like at a good bigger scale. We’re listening to our purchasers and neighborhood members nearer than ever. After many conversations with clients, we realized we would have liked an much more seamless product expertise, one which spans SMBs all the way in which to the largest enterprises. We took these notes to coronary heart.
Innovation has plateaued should you have a look at some corners of the cellular trade, however not right here. This 12 months, we’re scaling our tech investments and we’re dedicated to pushing even more durable to spark new options, new options, and new methods to make your each day workflow smoother.
In 2024, we solidified our place out there. Now, we need to be all over the place you look—trade occasions, native meetups, main conferences—providing options that genuinely remodel how you propose, run, and scale your person acquisition (UA) technique. We’re leaning into dominance.
If 2024 was our warm-up lap, 2025 is the principle race.
Redefining the cellular development journey
We’re reevaluating how one can streamline all the person acquisition course of. Our mission is to create a one-stop platform that blends ASO knowledge, paid person acquisition, automation, and intelligence in a approach that’s simple for everybody—from the smallest indie builders to essentially the most advanced enterprises.
As I’ve stated, we listened to everybody and right here’s what we modified (and intention to vary much more) primarily based in your suggestions:
1. Unifying Paid & Natural Search
Natural and paid search are two sides of the identical coin. We’re breaking down any silos that exist between these channels, serving to you get most returns in your advertising and marketing {dollars} and your product optimization efforts.
2. Elevated Advert Intelligence
With extra advert networks getting into the market, competitors is heating up, and scaling your campaigns has by no means been harder. We consider it’s essential to handle and optimize all the artistic funnel from begin to end. That’s why we’re rolling out a extra complete funnel reporting system—providing a simple, at-a-glance knowledge view—so you’ll be able to spot what’s working, pivot rapidly when wanted, and finally drive higher outcomes throughout all of your campaigns.
3. Breakthrough in Market Information
For our market intelligence suite, 2025 will likely be a 12 months of reinvention. And, what I imply by reinvention is we intention to disrupt the market intelligence enterprise for cellular apps. We’ve spent the final 12 months “paying off” some technical debt, and now we’re able to unleash new options that offer you a clearer image of market shifts—so you’ll be able to plan your subsequent strikes with confidence.
4. Ramping Up R&D
We consider that all the ecosystem advantages when know-how suppliers push the envelope. So, in 2025, anticipate extra frequent function releases, extra AI-driven insights (that truly ship worth), and deeper reporting capabilities throughout all merchandise.
5. Redefined Onboarding
We’ve redesigned our person flows so entrepreneurs can rapidly get from perception to motion. No extra juggling a number of dashboards; it’s time to simplify.
SearchAds.com by MobileAction: To excellence!
Our SearchAds.com by MobileAction product has had an unimaginable run in 2024. We’re proud to say that it’s now acknowledged because the main Apple Search Adverts administration and optimization platform. And, welcoming Skai’s Apple Search Adverts enterprise unit cemented that. Nonetheless, we all know there’s extra to do.
- Market Domination: Apple Search Adverts is among the many fastest-growing advert channels within the cellular area, and we intend to stay on the forefront. In case you’re working campaigns on Apple Search Adverts, our aim is so that you can consider SearchAds.com by MobileAction first.
- Higher Communication: We need to share why we consider it’s essentially the most superior answer. Sure, now we have unmatched automation and granular analytics, however we additionally carry a human factor: a devoted staff guaranteeing purchasers have a real companion, not only a vendor. We wish higher communication with our purchasers, our companions and the general public.
- Even Higher Product: In 2025, which we began by being conscious of the areas of growth, our roadmap may be very clear. We need to obtain product excellence. SearchAds.com by MobileAction goes to change into a mature platform by eliminating the product’s slight deficiencies.
Model new App Retailer Optimization strategy
Beginning February 19, 2025, MobileAction will introduce its model new ASO Intelligence module which is able to embrace two devoted ASO packages. These packages are all about democratizing ASO—giving everybody from indie builders to large-scale publishers the natural search insights and instruments they should keep aggressive. And that’s only the start: we’re additionally getting ready extra ASO and Apple Search Adverts choices, enabling you to amplify paid search alongside natural discoverability in a single unified platform.
- Decrease Barrier for Rookies: A brand new Fundamental tier means we’re now not simply catering to huge budgets. In case you’re simply beginning out, you shouldn’t need to pay an arm and a leg for high-quality ASO knowledge.
- Scalable Options for Rising Apps: As you stage up, the Professional plan gives deeper insights, competitor monitoring, superior key phrase instruments, and extra.
- Enterprise-Targeted: For powerhouses that demand a customized suite of options, our Enterprise package deal brings much more superior analytics, strong localizations, in-depth efficiency experiences, and hands-on assist.
We’ve spent the final decade constructing a reputation as a go-to companion for natural and paid development, and we need to carry that ahead into 2025 and past. At present’s newcomers is likely to be tomorrow’s market leaders. We’re decided to assist make that occur.
Making room for partnerships, private connection & information sharing
Whether or not you’re an advert community, an MMP, or an indie dev neighborhood, we need to discover co-marketing, co-development, and information sharing. The cellular advertising and marketing world is sufficiently small that we are able to do huge issues collectively.
The post-COVID world is turning into increasingly more regular. With in-person occasions’ impression coming again to the place it belongs, we’re extremely enthusiastic about assembly the trade gamers. The collective information that comes from sitting down and exchanging concepts face-to-face can’t be overstated. I consider that can reshape our trade in 2025.
That is the 12 months we’re going to:
- Host Extra Meetups: Bringing native communities of app entrepreneurs collectively to share sensible insights, success tales, and classes realized.
- Be Current at Main Conferences: You’ll see MobileAction cubicles all over the world, to share our two cents and provide real-time assist together with your development challenges.
Supply Mentorship: It’s not simply discuss. We need to mentor early-stage entrepreneurs, devs, and entrepreneurs who’re shaping the following decade of cellular apps. That is our approach of giving again to a neighborhood that’s allowed us to flourish. Count on extra information on that entrance!
Trying Forward: Be part of Us on This Journey
With 2025 now in full swing, we’re prepared to boost the bar on what it means to dominate the cellular advertising and marketing panorama. From brand-new ASO Intelligence packages to a completely built-in person acquisition platform, each step we take is about empowering you—our clients, companions, and neighborhood.
What Comes Subsequent?
- Speedy Innovation: Count on new options, product enhancements, and expansions to our intelligence options at a tempo you’ve by no means seen from us earlier than.
- Wider Entry: As a result of success isn’t only for mega-publishers. We’re ensuring everybody has the chance to develop.
- World Resurgence: Because the world normalizes, we consider a recent wave of collaboration and neighborhood occasions will reshape and energize all the cellular area.
Keep tuned, keep bold, and prepare for our greatest 12 months but. We are able to’t wait to see the place this street takes us—collectively.
Cheers to a groundbreaking 12 months forward!
