Utilizing the earlier instance of “shopping for a home” because the seed key phrase, I’ve grouped my key phrases by low lexical similarity. Throughout the “methods to purchase a home for the primary time” group, there are a number of long-tail key phrases that could be nice inspiration for a brand new piece of content material for my actual property company together with “what to know when shopping for a home for the primary time” and “how a lot do I have to make to purchase a 400k home.” I can now take that info and create a devoted useful resource or a weblog publish that features info on what to contemplate when shopping for a house for the primary time and what the shopping for course of appears to be like like, together with what to anticipate when making an attempt to get authorised for a house mortgage. Think about the inspiration you may get from digging into these strategies even additional!
Earlier than we transfer on to our subsequent treasure hunt, I wish to level out the Search Intent column in Key phrase Ideas as effectively. This column notes the first search intent related to the key phrases listed. It is a incredible solution to determine what sort of content material it is best to create and the way Google thinks individuals are interacting with outcomes associated to that key phrase.
For instance, the vast majority of the key phrases within the outcomes above are recognized as Informational which is smart since they’re all associated to studying extra in regards to the course of of shopping for a house. For these key phrases, content material like blogs, long-form content material, and informational movies could be best.
If I modify my filter choices to have a look at High Ideas, I’ll see that most of the high key phrases related to “shopping for a house” are Transactional or Navigational — they’re associated to particular websites like Zillow or matters like particular shopping for packages. Since these key phrases are about doing one thing or going someplace, the kind of content material I create to deal with them ought to be completely different. I’ll decide to create location pages or FAQs that handle these particular matters.
