Self-serve damaging key phrase lists are actually stay in Microsoft Promoting, in response to Adverts Liaison Navah Hopkins — giving advertisers long-requested management with out submitting help tickets.
What’s occurring. Advertisers can now create and handle shared damaging key phrase lists instantly within the UI. Lists help as much as 5,000 damaging key phrases (one per line) and might be utilized at both the marketing campaign or account stage. Match sorts perform the identical approach in Efficiency Max as they do in conventional Search campaigns.
- Lists may also be edited, exported as CSV information, or faraway from campaigns as wanted.
- Microsoft notes that match sort formatting requires brackets for precise match and citation marks for phrase match — not hyphens.
Why we care. Unfavourable key phrases are vital for filtering irrelevant visitors and defending budgets. Making lists self-serve streamlines workflow, reduces reliance on help tickets, and provides advertisers quicker management over search question exclusions.
The underside line. Microsoft is handing extra operational management again to advertisers — and eliminating friction in one of the vital important levers for marketing campaign effectivity.
Dig deeper. Methods to add key phrases that gained’t set off my adverts (damaging key phrases)
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