Do you wish to get your web site guests to observe you on social media? A floating bar is likely one of the finest methods to show your social profiles and immediate a consumer to observe or subscribe with out disturbing their looking expertise.
Floating social bars can assist you develop your social media following, increase engagement, and improve model consciousness.
On this tutorial, I’m going to indicate the best and strongest manner so as to add floating social media bars to your WordPress web site.
What Is a Floating Social Bar?
A floating social bar permits you to show hyperlinks to your social profiles on the highest or backside of any web page of your web site. The phrase “floating” signifies that the bar stays in place as the web site customer scrolls.


With these bars, you received’t must manually add social icons to each web page. As a substitute, you possibly can set it as much as show throughout each web page in your web site, or you can embrace/exclude particular URLs.
Floating bars can both stick with the highest or backside of the web page so they continue to be seen to customers always. This implies they’ll be extra more likely to click on on it and have interaction along with your social media pages.
When used appropriately, floating social bars can do wonders for your corporation by:
- Driving visitors to social media handles
- Constructing your following and subscriber base
- Boosting engagement
…and way more!
Fortunately, you will get all the advantages of floating social media bars with out having to rent a developer or designer.
Methods to Create Floating Social Bars in WordPress
OptinMonster is one of the best ways create beautiful floating social bars to extend your social media following. This highly effective lead technology software comes with 700+ attention-grabbing templates designed to transform guests into followers.


Along with floating bars, you may also use OptinMonster to create popups, slide-in packing containers, fullscreen mats, coupon wheels, and extra. You may also use the codeless drag-and-drop builder to customise the template and make your floating bar stand out with pictures, textual content, and social icons.


OptinMonster has tons of focusing on guidelines to show the floating bar on the proper time to the appropriate individuals. So, for instance, with OptinMonster’s Progress plan, you need to use the New Customer focusing on rule to show your social bar completely to first-time guests.


OptinMonster additionally tracks each marketing campaign, so you possibly can see precisely how many individuals noticed your floating bar and what number of clicked by way of to your social media profile.
Take a look at how ActiveCampaign provides 800 free trials each month with one floating bar
OptinMonster’s floating bar campaigns are versatile, and you may tailor your messages to advertise gross sales, provide reductions, draw consideration to a free trial, and extra.
You’ll be able to accomplish all this and extra by following these 6 steps:
Step 1: Signal Up for OptinMonster
First, you’ll want to decide on an OptinMonster plan. With any OptinMonster plan, you possibly can create floating bars that embrace buttons that hyperlink to your social pages.
I recommend going for the Professional plan or increased, which provides you entry to:
BONUS: Completed-For-You Marketing campaign Setup ($297 worth)
Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE!
Click on right here to get began
You’ll additionally wish to set up the OptinMonster WordPress plugin, which streamlines the method of publishing campaigns to your web site.
Notice: OptinMonster works with each sort of web site, not simply WordPress. The steps on this tutorial apply to any web site. The one factor that may change for a non-WordPress web site is the method for publishing your floating bar.
Step 2: Select a Floating Bar Template
Now you possibly can log in to your OptinMonster account. Click on the Create New Marketing campaign button within the high proper nook.


You’ll see a window asking the way you wish to create your marketing campaign. I recommend beginning with a Template.
Now, you’ll be capable to browse all of OptinMonster’s 700+ templates. Below Choose a Marketing campaign Kind select Floating Bar to filter for simply the floating bar templates.


You’ll be able to discover the templates by hovering over them and deciding on the Preview choice.
As we speak, I’m going to decide on the Comply with on Social Media template, which appears to be like like this:


After you click on Use Template, you’ll be prompted to offer your floating social bar a reputation. Then click on Begin Constructing.
This may open up the OptinMonster marketing campaign editor, the place you possibly can customise the template.
Step 3: Customise the Floating Social Bar
Customizing your floating bar has by no means been simpler! OptinMonster has a visible drag-and-drop builder that makes it extremely straightforward so as to add, take away, and edit components.
You’ll be able to edit any textual content immediately within the visible builder:


To edit the social buttons, merely click on on them to see modifying choices within the left menu:


You may also add any components you need, akin to pictures or countdown timers. It solely takes seconds with the drag-and-drop builder:


As we speak, I began with a template that already included social media buttons. Nevertheless, you possibly can add social buttons to any OptinMonster template.
For instance, I dragged the Social Media Buttons sensible block into this text signup template. I custom-made the block to solely present the social icons.


For extra on utilizing the Social Media Buttons sensible block, see this fast video or take a look at our documentation.
The Social Media Buttons sensible block comes with OptinMonster’s Professional plan or increased. Nevertheless, you possibly can create a floating social bar with any OptinMonster plan. You’ll simply must spend a little bit extra time establishing your buttons.
Step 4: Select Your Floating Social Bar Place
By default, a lot of OptinMonster’s floating bar templates show on the backside of the web page. For those who’d like your bar to look on the high, merely click on the Cog icon on the backside left of the marketing campaign builder. Then activate the Load Floating Bar at high of web page? toggle.


Step 5: Goal Guests with Show Guidelines
OptinMonster permits you to goal your guests in several methods so you will get extra of them to subscribe, observe, like, and share.
Within the OptinMonster marketing campaign builder, open the Show Guidelines tab. Right here, you’ll see that OptinMonster shows the marketing campaign by default after a consumer spends 5 seconds on any web page:


To vary this, edit the default choices to entry all of the show guidelines accessible. You’ll see a listing of guidelines neatly categorized, so it’s straightforward to seek out what you’re on the lookout for.


Listed here are just a few methods you possibly can goal guests:
- Time-based: Wait until a customer has spent a sure period of time on a web page or schedule a date and time
- Web page-level: Create focused campaigns for particular URLs
- Scroll-depth: After a customer has scrolled a certain quantity of the web page
- Referral supply: Present campaigns to guests coming from a particular web site or social media platform
- Geolocation: Customise the shopper expertise by focusing on customers based mostly on their bodily location
- OnSite® Retargeting: Hold customers engaged by displaying new campaigns to returning guests
And that’s simply to call just a few. You merely want to pick the rule from the record of choices accessible, and OptinMonster will show the floating bar accordingly.
Normally, the following step is to combine the marketing campaign along with your e mail service supplier. This can be a actually helpful function in the event you embrace an optin type for individuals to enroll in your advertising and marketing emails and newsletters.
OptinMonster integrates with all in style e mail service suppliers together with Fixed Contact, Mailchimp, Drip, and Brevo (previously Sendinblue).
Because the floating social bar doesn’t have any optin fields, we will skip this step and publish the marketing campaign as it’s.
Step 6: Publish Your Marketing campaign
The floating social bar is now able to go stay in your web site. To do that, change to the Publish tab.
You’ll see an choice to preview your marketing campaign. Then you possibly can set the standing to ‘Publish’ to launch your floating social bar.


For those who haven’t related your web site to OptinMonster but, you’ll discover directions to take action on the backside of this web page.


Subsequent, go to the OptinMonster » Campaigns web page in your WordPress admin space. Make certain your marketing campaign is ready to ‘Publish‘ right here as properly.


Now you possibly can go to your web site, and also you’ll see the floating bar seem in keeping with the show guidelines you’ve set.
For those who haven’t signed up for OptinMonster but, what are you ready for? Get your 100% risk-free OptinMonster account now by clicking under:
BONUS: Completed-For-You Marketing campaign Setup ($297 worth)
Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE!
Click on right here to get began
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