Soccer icon Lionel Messi has launched ‘The 1v1 World Crown’ – a world 1v1 soccer match that marks the cultural debut of his new efficiency hydration model, Más+ by Messi. On the centre of the marketing campaign is a hero social movie that includes Messi not as simply an endorser, however because the gatekeeper of a brand new world the place the subsequent technology of greatness can rise by way of 1v1.
CAMPAIGN CREDITS
CAMPAIGN TITLE: The Más+ by Messi ‘1v1 World Crown’
CLIENT: Mark Anthony Group
CHIEF MARKETING OFFICER: Jeremy Kanter
VICE PRESIDENT: Sophie Van Ettinger
GLOBAL HEAD OF BRAND FAME: Dan Cunningham
SENIOR DIRECTOR, GLOBAL PARTNERSHIPS: Andy Hawkswell
GLOBAL DIGITAL CONTENT MANAGER: Laura Cassidy
BRAND CONSULTANT: Alex Glynn
SENIOR GLOBAL MEDIA MANAGER: Louise Murphy
GLOBAL MEDIA AND INFLUENCER SPECIALIST: Leah Butler
DIGITAL PRODUCT & PLAYBOOK MANAGER: David McDonnell
CONSULTANT: Steve Arkley
ADVERTISING AGENCY: VCCP
International Chief Artistic Officer: Darren Bailes
CREATIVE DIRECTORS: Darren Groucutt & Jim Capp
COPYWRITER AND ART DIRECTOR: Tom Cauvain and Nathan Holley
INTERNATIONAL MANAGING DIRECTOR: Philip Higham
PROJECT LEAD: Thom Gilbrook
BUSINESS DIRECTOR: Kan Ng
SENIOR ACCOUNT DIRECTOR: Victoria Norrington
PLANNING DIRECTORS: Cami Toro & Mick Valentine
RETAIL AND EXPERIENCE PLANNER: Luke Rigg
MEDIA BUYING AGENCIES
US: Dysrupt
UK: The Kite Manufacturing facility
CANADA: UM
IRELAND: Flow into
PRODUCTION AGENCY: Woman&Bear
INTEGRATED PROJECT DIRECTOR: Emma Dubrey
SENIOR CREATIVE PRODUCER AND GLOBAL PROJECT MANAGER: Annabel Jewers
SENIOR CREATIVE PRODUCER: Harriet Murphy
SENIOR DESIGN DIRECTOR: Phil Tee
SENIOR DESIGNER: Tomas Paichl
3D DESIGNER: Olivier Beaugrand
PRODUCTION COMPANY: 525 Rosario
DIRECTOR: Nick Johansson
EXECUTIVE PRODUCER: Cat Restrepo
PRODUCER: Matt Day
POST-PRODUCTION COMPANY: Woman&Bear
POST PRODUCERS: Elliot Watson & Noah Thompson
AUDIO POST-PRODUCTION COMPANY: We Are Audio
DIGITAL EXPERIENCE AGENCY: Bernadette
ACCOUNT DIRECTOR: Harry Fleet
PROJECT DIRECTOR: Dani Hammersley
CREATIVE DIRECTOR: Matt Brady
DESIGNERS: James Ring & Dani Kim
COPYWRITER: Alexander Skeith
PHOTOGRAPHER: Julio Carlos
PR: VCCP
SOCIAL: VCCP
