MailerLite vs Fixed Contact : Options, Pricing & Ve…

Studying Time: 13 minutes

Evaluating Mailerlite vs. Fixed Contact for electronic mail advertising and marketing campaigns? Many entrepreneurs get caught on this selection.

Each are well-liked amongst small companies and amongst folks new to electronic mail advertising and marketing. Each provide nice options and are straightforward to arrange. 

Nonetheless, every platform has its personal strengths and weaknesses. On this information, we’ll evaluate Mailerlite vs. Fixed Contact facet by facet. Our evaluation relies on hands-on testing. We additionally reviewed person opinions on G2, Trustpilot, and Reddit. 

We’ll stroll you thru pricing, options, buyer help, and general usability. This may aid you determine which platform is good for your online business.

What are MailerLite and Fixed Contact?

MailerLite is an electronic mail advertising and marketing software identified for its clear, fashionable dashboard. It helps you create and ship emails with none confusion. Based in 2010, MailerLite has earned a robust repute for maintaining electronic mail advertising and marketing easy.

Right here’s what you get with MailerLite:

• A drag-and-drop electronic mail editor that’s straightforward to make use of
• Constructed-in web site and touchdown web page builders
• A beneficiant free plan for as much as 500 subscribers 
• Easy options assist newbies launch their first marketing campaign shortly

Throughout our Mailerlite overview, we discovered that it really works greatest for small companies, bloggers, content material creators, and solopreneurs. 

Fixed Contact is way older. It launched in 1995 and has spent many years constructing belief with small companies. It’s identified for sturdy buyer help and coaching.

Right here’s what units Fixed Contact aside:

• Step-by-step guides, webinars, and workshops
• Direct cellphone help for personalised assist
• Occasion administration instruments for registrations, invites, and follow-ups
• Social media integrations to attach electronic mail campaigns together with your social channels

Fixed Contact appeals to small and native companies, nonprofits, and people in search of personalised help.

General, MailerLite is good if you’d like a contemporary and inexpensive software for easy wants. Fixed Contact is healthier in the event you worth help and coaching, even when it prices extra. 

Value can also be an element on this Mailerlite vs. Fixed Contact overview. MailerLite presents a free plan, whereas Fixed Contact solely supplies a free trial. 

Many entrepreneurs additionally view MailerLite as extra fashionable, whereas Fixed Contact brings many years of expertise and belief.

How a lot does every platform value?

Pricing is essential when evaluating Mailerlite vs. Fixed Contact. Each platforms cost primarily based on subscriber depend, however the worth you get at every tier may be very totally different. You’ll instantly observe that MailerLite offers you a free plan, whereas Fixed Contact doesn’t.

Let’s evaluate Mailerlite vs. Fixed Contact pricing in additional element.

MailerLite pricing breakdown

Mailerlite’s pricing is tied to the variety of your subscribers. Its free plan helps as much as 500 subscribers and 12,000 emails/month.

Right here’s what you get on the free plan:

• Drag-and-drop editor
• E mail automation builder
• Web sites
• 10 touchdown pages
• Signup varieties and popups
• Efficiency reviews

Paid plans unlock extra superior options. The Rising Enterprise tier begins at $10/month. It consists of limitless emails, templates, and touchdown pages, and dynamic electronic mail content material. You can even do A/B testing and auto-resend campaigns.

The Superior plan begins at $20/month. It provides electronic mail automation triggers, promotional popups, a customized HTML editor, desire facilities, and associate reductions.

Pricing will increase as your subscriber depend grows. Right here’s the pricing for the Rising Marketing strategy:

• 1,000 subscribers: $15/month
• 2,500 subscribers: $25/month
• 5,000 subscribers: $39/month
• 10,000 subscribers: $73/month

Fixed Contact pricing breakdown

Fixed Contact additionally prices primarily based on subscriber depend however doesn’t provide a free plan. You solely get a 14-day free trial, after which you have to improve to a paid plan.

• Lite plan (begins at $12/month for 500 contacts): Contains an electronic mail drag-and-drop builder, customizable templates, checklist segmentation, and primary social media posting
• Normal plan (begins at $35/month for 500 contacts): Provides automation options, electronic mail and social media put up scheduling, superior reporting, and topic line A/B testing

Fixed Contact’s prices additionally rise as your checklist grows. Right here’s how pricing scales with the Lite plan:

• 1,000 subscribers: $30/month
• 2,500 subscribers: $50/month
• 5,000 subscribers: $80/month
• 10,000 subscribers: $120/month

Reside chat and cellphone help are included with all paid plans, however most superior options can be found solely with higher-tier plans.

Pricing verdict: MailerLite vs. Fixed Contact

Notice: Costs as of February 2026. Confirm present pricing on respective web sites.

Whenever you evaluate MailerLite vs. Fixed Contact, MailerLite presents extra worth at decrease subscriber counts. Fixed Contact is smart in the event you worth cellphone help and coaching, nevertheless it will get costly as you scale.

A MailerLite person stated: “The platform’s inexpensive pricing permits me to develop our subscriber base with out worrying about short-term prices.” – Brandon Z.

A Fixed Contact person shared: “Pricing can get a bit excessive as your contact checklist grows.” – Ruksana S.

Omnisend is a Fixed Contact and Mailerlite various price contemplating. Its pricing begins at $16/month and consists of electronic mail, SMS, and all core options. 

In the end, MailerLite wins on pricing for many customers, particularly newbies and small companies working with tight budgets. 

Characteristic comparability: MailerLite vs. Fixed Contact

Whereas each instruments provide important electronic mail advertising and marketing options, their capabilities, flexibility, and person expertise differ. Let’s discover how MailerLite vs. Fixed Contact stack up on key electronic mail advertising and marketing options.

E mail creation and design instruments

E mail design instruments decide how briskly and simply you possibly can construct campaigns. Right here’s how MailerLite vs. Fixed Contact options evaluate.

MailerLite electronic mail design

MailerLite presents a clear and fashionable drag-and-drop electronic mail editor. You may design various kinds of electronic mail campaigns shortly, with none design expertise.

Key design options embody: 

• Template library: MailerLite presents 70+ mobile-friendly electronic mail templates for various marketing campaign sorts 
• Customization capabilities: You may simply tweak the colours, fonts, pictures, and layouts of your emails to match your model’s aesthetic
• Wealthy textual content editor: In the event you favor easy emails, you possibly can create text-style emails with out distractions
• Constructed-in photograph editor: Crop, resize, and modify pictures with out leaving MailerLite’s electronic mail builder
• HTML editor: You can begin from a clean canvas and design customized emails from scratch

Fixed Contact electronic mail design

Fixed Contact additionally presents a drag-and-drop electronic mail editor. Nonetheless, some customers discover the interface considerably dated and clunky in comparison with newer instruments.

Its predominant design options embody:

• E mail templates: Fixed Contact has a bigger library with 200+ templates, categorized by {industry}
• Customization options: You may customise electronic mail templates to align together with your branding, however the course of feels much less intuitive than MailerLite’s

Consumer opinions

A Fixed Contact person famous: “The e-mail designer is clunky, to say the least.” – CDH

A MailerLite person stated, “The interface is clear, and creating electronic mail campaigns, varieties, and primary automations is straightforward.” – Josh M.

How Omnisend compares

Omnisend presents a contemporary and intuitive electronic mail builder with templates designed particularly for ecommerce manufacturers. 

You may discover its intensive template gallery for product-focused layouts and promotional designs. 

Verdict

MailerLite wins in electronic mail creation and design because of its fashionable and intuitive editor.

Automation and workflow capabilities

E mail automation helps you save time whereas nurturing subscribers. That makes it an vital function on this MailerLite vs. Fixed Contact comparability. 

Right here’s a overview of each platforms’ options.

MailerLite automation

MailerLite takes an early lead with its easy visible workflows. You may see your total circulation at a look, which reduces confusion.

Frequent automation use circumstances embody:

• Welcome sequence for brand new signups
• Deserted cart emails (with ecommerce integrations)
• Click on-based triggers
• Publish-purchase follow-ups
• Date-based automations, like anniversaries, birthdays, or reminders

MailerLite’s Rising Marketing strategy consists of primary automation for easy campaigns. Its Superior plan unlocks a number of triggers and extra complicated workflows.

Nonetheless, MailerLite’s automation capabilities are pretty easy. It presents fewer behavioral triggers than extra superior instruments.

Fixed Contact automation 

Fixed Contact restricts automation to its Normal and Premium plans. Even then, the options concentrate on primary sequences quite than the total buyer journey.

You may arrange automated:

• Welcome sequence emails
• Birthday messages
• Anniversary emails
• Cart abandonment reminders
• Upsell and cross-sell emails
• Resend campaigns for non-openers

Many customers discover Fixed Contact’s automation setup much less intuitive than MailerLite’s. 

Consumer opinions

One MailerLite person stated: “Whereas MailerLite covers important electronic mail advertising and marketing wants, extra superior automation and segmentation choices are restricted in comparison with bigger enterprise platforms.” – Josh M.

One other Fixed Contact person shared: “Options like automation and segmentation are fairly primary, and you find yourself paying a premium for issues that different platforms embody by default.” – Peter M.

How Omnisend compares

If you’d like a greater various to MailerLite or Fixed Contact, Omnisend is a perfect decide. 

It supplies superior pre-built workflows for numerous ecommerce use circumstances. It consists of abandoned-cart restoration, browse abandonment restoration, post-purchase follow-ups, and winback campaigns. 

These automated workflows are prepared to make use of with minimal setup.

Verdict

MailerLite emerges barely forward in automation, particularly given its worth. Nonetheless, each platforms have restricted capabilities for superior wants.

Checklist administration and segmentation

Good checklist administration and segmentation aid you ship related emails that resonate together with your viewers. 

Right here’s how MailerLite vs. Fixed Contact evaluate on this space.

MailerLite checklist administration 

If you’d like easy and arranged contact administration, MailerLite is a good selection. Its paid plans allow you to handle limitless subscribers and manage them into teams. 

You may create segments primarily based on: 

• Subscriber habits and curiosity (buy and shopping historical past)
• Location and time zone
• Customized subject information
• Signup date and supply 
• Marketing campaign engagement (electronic mail opens and clicks)

Whereas Mailerlite’s electronic mail segmentation is nice for primary wants, it doesn’t embody the superior options accessible in specialised platforms.

Fixed Contact checklist administration

Moderately than segments, Fixed Contact makes use of a list-based system wherein contacts can belong to a number of lists. Whereas this method is straightforward, it may be complicated when managing many audiences and campaigns.

You may section contacts by:

• Engagement ranges
• Demographic information
• Customized fields

Fixed Contact presents primary segmentation options, not superb for complicated campaigns. Its interface can also be tougher to make use of than MailerLite’s.

When evaluating MailerLite vs. Fixed Contact, each platforms help easy segmentation. They use attributes comparable to engagement, location, and customized fields for that. Neither software helps superior behavioral segmentation or predictive analytics. 

How Omnisend compares

Not like Fixed Contact and MailerLite, Omnisend presents superior segmentation capabilities. You may create ecommerce electronic mail segments primarily based on buy habits, buyer lifetime worth, and predicted subsequent buy date.

For a fast overview of how segmentation works, watch this video:

Verdict

Each platforms are appropriate for this class of easy segmentation wants. However neither fits superior segmentation necessities. For that, you’ll want a software like Omnisend.

Reporting and analytics

Clear electronic mail advertising and marketing reviews and analytics allow you to monitor and enhance your marketing campaign’s efficiency. 

Let’s overview Fixed Contact vs. MailerLite’s reporting capabilities.

MailerLite reporting

This electronic mail advertising and marketing platform retains issues easy. You get clear dashboards with clear visible charts and graphs that present marketing campaign efficiency at a look.

You may monitor key electronic mail advertising and marketing metrics, comparable to:

• Open charges
• Click on-through charges
• Unsubscribe charges
• Bounce charges
• Geographic information
• Machine utilization (cellular vs. desktop)
• Click on maps that present the place folks click on

MailerLite’s reviews are easy and well-organized, making them nice for newbies. You can even evaluate marketing campaign efficiency over time to identify traits and enhance future emails.

Fixed Contact reporting 

Fixed Contact presents extra in-depth reporting capabilities and a broader set of electronic mail advertising and marketing metrics. These aid you perceive how subscribers work together together with your emails and the place engagement comes from.

Listed here are the metrics you possibly can monitor:

• Open charges
• Click on-through charges
• Bounce charges
• General electronic mail engagement 
• Social sharing exercise
• E mail shopper information
• Comparative marketing campaign information

Normal and Premium plans unlock extra superior reporting options. Nonetheless, Fixed Contact’s reporting interface is a bit cluttered in comparison with MailerLite’s.

Consumer opinions

One MailerLite person stated: “Some reporting options are pretty primary, which can be restrictive for groups with extra complicated necessities.” – Josh M. 

A Fixed Contact person famous: “The true-time analytics are an enormous plus as a result of they assist me perceive what’s working and make enhancements shortly. Sometimes, the reporting dashboard takes slightly time to load.” – Lauren B. 

How Omnisend compares

Omnisend goes a step additional with reporting. It presents income attribution, gross sales monitoring, and ecommerce-focused analytics. These present how your electronic mail efficiency instantly impacts income. 

Verdict

Fixed Contact leads barely in reporting resulting from its in-depth analytics. Nonetheless, MailerLite’s visible reviews are clearer and simpler to know.

Platform integrations

Integrations let your electronic mail advertising and marketing software join with different platforms you utilize, comparable to your CRM, ecommerce retailer, or web site builder. 

Based mostly on our MailerLite vs. Fixed Contact comparability, we discovered that each instruments provide integrations, however they differ within the breadth and depth of their integrations.

MailerLite integrations

MailerLite helps 150+ native integrations, plus entry to Zapier, which connects you to 1000’s extra. It’s a superb match if you’d like fast, straightforward connections with frequent instruments with out the necessity for complicated setup.

Key integrations embody:

• Ecommerce: Shopify, WooCommerce, PrestaShop, and BigCommerce
• Web site builders: WordPress, Wix, and Squarespace
• CRM: HubSpot and Salesforce
• Different instruments: Stripe, PayPal, Fb, and Google Analytics

Whereas MailerLite’s integrations are straightforward to arrange, they’re pretty primary. Extra complete information syncing or superior buyer habits monitoring might require extra instruments. 

Fixed Contact integrations

Fixed Contact presents 300+ integrations throughout advertising and marketing, gross sales, accounting, and occasion administration instruments. It’s appropriate if your online business depends on a number of platforms. 

Key integrations embody:

• Ecommerce: Shopify, Etsy, and Eventbrite
• Web site builders: WordPress, Wix, and Weebly
• CRM: Salesforce and Zoho
• Social media: Fb and Instagram
• Different instruments: QuickBooks, PayPal, and Google Analytics

The Eventbrite integration is very helpful in the event you run occasions. It allows you to handle invitations and ticket gross sales seamlessly inside your emails.

Consumer opinions 

A MailerLite person shared: “There are a great deal of options, and it is vitally versatile with plenty of totally different integrations.” – Charlie G.

One other Fixed Contact person stated: “The built-in integrations with different platforms (like Shopify, Eventbrite, and Salesforce) improve general productiveness.” – Marcelo S. 

How Omnisend compares

For deeper ecommerce integrations, Omnisend is a robust various. It supplies native integrations with Shopify and WooCommerce. These robotically sync product catalogs, order historical past, and buyer habits.

Verdict

Fixed Contact wins on this class due to its a number of software integrations. Nonetheless, MailerLite covers most important instruments for small companies. 

E mail deliverability efficiency 

E mail deliverability reveals whether or not your messages attain subscribers’ inboxes or find yourself in spam folders. Key elements that affect deliverability embody your platform’s infrastructure, electronic mail content material, and sender repute.

MailerLite deliverability

MailerLite delivers emails reliably, with reported deliverability charges of round 95%. It helps key authentication requirements, together with SPF, DKIM, and customized sending domains. These assist mailbox suppliers belief your messages.

The platform additionally screens sender repute and supplies sensible best-practice suggestions that can assist you keep away from spam filters. Many MailerLite customers report that their emails constantly attain inboxes. 

Fixed Contact deliverability

With over 25 years within the electronic mail advertising and marketing house, Fixed Contact is understood for its excessive deliverability charges with main inbox suppliers comparable to Gmail and Yahoo. These long-standing relationships lend it credibility for inbox placement.

Like MailerLite, Fixed Contact helps SPF and DKIM authentication to guard sender repute. It additionally enforces strict sending insurance policies to take care of excessive electronic mail deliverability requirements. New customers might expertise momentary sending limits whereas warming up their domains.

Consumer opinions

A MailerLite person shared: “One of many standout points of MailerLite is its distinctive deliverability.” – Jad M. 

One other Fixed Contact person stated: “The deliverability is superb, so my emails constantly attain inboxes as a substitute of spam folders.” – Peter M.

Whenever you evaluate MailerLite vs. Fixed Contact, each platforms obtain industry-standard deliverability charges of roughly 95%. Fixed Contact’s lengthy historical past might give it a slight edge in ISP relationships. Omnisend additionally reviews comparable deliverability charges and makes use of sturdy authentication practices to help inbox placement. 

Verdict

This class is tied, as each MailerLite and Fixed Contact have excessive deliverability charges.

Buyer help expertise 

Dependable buyer help is essential, particularly in the event you’re new to electronic mail advertising and marketing. Whenever you get caught, fast and useful help can prevent hours of frustration.

Whereas each MailerLite and Fixed Contact provide buyer help, their method and high quality differ. 

MailerLite help

MailerLite presents self-service help instruments backed by responsive assist when wanted. Its guides, tutorials, and step-by-step articles make it straightforward to resolve most points with out contacting help.

MailerLite’s help options embody:

• 24/7 electronic mail help (accessible on all plans, together with the free plan)
• Reside chat throughout enterprise hours
• Information base with self-help articles and video tutorials
• No cellphone help on any plan

E mail replies often arrive inside 24 hours, and stay chat responses are fast throughout working hours. Many customers on G2 reward MailerLite’s help for being pleasant, clear, and genuinely useful. 

Fixed Contact help 

Fixed Contact takes a extra hands-on method with direct help channels and complete coaching sources. It’s nice in the event you favor to talk with an actual particular person for assist.

Right here’s what you get:

• Telephone help on all paid plans
• Reside chat throughout enterprise hours
• E mail help
• Coaching sources
• An in depth data base

Direct cellphone help is Fixed Contact’s largest benefit. Nonetheless, person suggestions is combined. On platforms like Trustpilot, some customers report gradual responses, unhelpful help interactions, and difficulties canceling accounts.

Consumer opinions

One MailerLite person shared: “Assist may be very pleasant and solutions your questions actually quick.” – Cara Rusch 

A Fixed Contact person stated: “I’ve been making an attempt to cancel since August and contacted them many instances — by cellphone, messages, and emails — however nobody ever responds.” – Rose Rezaei

How Omnisend compares

Omnisend presents award-winning 24/7 stay chat and electronic mail help for all customers, no matter plan. It has gained a number of customer support awards for responsiveness and high quality.

Verdict

Fixed Contact presents cellphone help, which some customers worth, nevertheless it has many detrimental opinions. MailerLite depends on electronic mail and chat help, but earns extra constructive suggestions general. In the end, useful and dependable help issues greater than the variety of help channels.

MailerLite vs. Fixed Contact: The decision 

There’s no proper reply for the MailerLite vs. Fixed Contact dilemma. The suitable selection will depend on your targets, finances, and priorities. 

When MailerLite is the precise selection

MailerLite is good if you’d like a contemporary, easy, and inexpensive electronic mail advertising and marketing software.

MailerLite’s key strengths

• Trendy interface: The dashboard is clear and straightforward to navigate
• Free plan: You can begin sending electronic mail campaigns at no cost
• Reasonably priced pricing: Prices stay affordable as your checklist grows
• Touchdown web page and web site builder: You don’t want further instruments to gather leads and develop your electronic mail checklist
• Responsive 24/7 electronic mail help: Assist is on the market whenever you want it, even with the free plan

MailerLite’s limitations

• No cellphone help: You may’t converse to a help agent instantly on the cellphone
• Fundamental segmentation capabilities: Focusing on choices work for easy wants however lack superior filtering
• Restricted superior automation options: Lacks complicated workflow triggers discovered in additional superior instruments
• Not superb for complicated ecommerce wants: Doesn’t have specialised ecommerce workflows or behavioral triggers

Finest for: 

MailerLite works greatest for bloggers, content material creators, solopreneurs, and small service companies.

When Fixed Contact is the precise selection

Fixed Contact is an effective match in the event you favor a platform with years of expertise and powerful help. 

Fixed Contact’s key strengths

• Telephone help: You may converse to a help agent whenever you need assistance
• Intensive coaching sources: Webinars, workshops, and guides assist customers who want hands-on studying
• Lengthy monitor file since 1995: The platform has many years of expertise serving small companies
• Constructed-in occasion administration instruments: You may handle occasion invites and registrations inside the platform
• Extra integrations: Connects to all kinds of instruments, from CRMs to enterprise and finance instruments

Fixed Contact’s limitations

• No free plan: The platform supplies a 60-day trial, after which it’s a must to pay to make use of the service
• Increased pricing as you scale: Prices enhance as your subscriber checklist grows
• Dated interface: The interface can really feel a bit older in comparison with newer rivals
• Fundamental automation capabilities: Its automation isn’t constructed for complicated buyer journeys

Finest for:

Fixed Contact is well-suited for customers who require cellphone help or who manage frequent occasions. It additionally works effectively for nonprofits and native companies that favor intensive coaching.

Why do you have to think about Omnisend as a substitute?

Each MailerLite and Fixed Contact lack superior automation and deep segmentation. Additionally they don’t provide ecommerce-focused options and multi-channel advertising and marketing like Omnisend.  If your online business has complicated wants, it’s price contemplating a specialised platform.

Omnisend stands out for being designed particularly for ecommerce and providing ready-made workflows. It combines electronic mail and SMS advertising and marketing in a single place and supplies highly effective automation with out added complexity. 

You additionally get 24/7 award-winning chat and electronic mail help and entry to all options on the free plan for as much as 250 contacts.

Listed here are the important thing benefits of Omnisend:

• Pre-built ecommerce workflows (welcome sequence, deserted cart, browse abandonment, post-purchase)
• E mail and SMS in a single platform
• Income attribution and gross sales monitoring
• Superior segmentation primarily based on buy habits
• Award-winning 24/7 chat and electronic mail help

Finest for: 

Omnisend is good in the event you promote bodily or digital merchandise on platforms like Shopify or WooCommerce. It’s additionally nice for companies that want superior automation and multi-channel advertising and marketing.

Ultimate advice 

MailerLite and Fixed Contact serve totally different wants. MailerLite focuses on fashionable design, ease of use, and affordability. Fixed Contact emphasizes hands-on steering, together with cellphone help and structured coaching.

Select MailerLite if:

• You desire a free plan and a clear interface

Select Fixed Contact if:

• You like to have cellphone help and intensive coaching sources

Select Omnisend if:

• You run a web based retailer on Shopify, WooCommerce, or comparable platforms
• You require superior automation and behavior-based triggers
• You need electronic mail and SMS in a single platform

General, MailerLite and Fixed Contact work wonderful for easy electronic mail advertising and marketing. But when your online business wants extra superior options and specialised instruments, Omnisend delivers larger worth.