LiveGood is underneath investigation for being a pyramid scheme in New Zealand.
The Commerce Fee has honed in on LiveGood promotion throughout Hawke’s Bay, a area on the east coast of New Zealand’s north island.
As per a March twelfth press-release asserting the Commerce Commissions investigation;
Fee Deputy Chair Anne Callinan says the scheme, which promotes an ‘affiliate compensation plan’, carries the hallmarks of a pyramid scheme – scams designed so people primarily generate income by the continual recruitment of others, moderately than by the sale of real services or products.
Callinan careworn that the Commerce Fee’s investigation was “in its early phases”.
The Fee notes the scheme has comparatively low-cost becoming a member of charges, that means many members have a number of memberships.
We might encourage anybody who has come throughout the scheme to train warning and search recommendation earlier than investing into it.
LiveGood is a US MLM firm based by Ben Glinsky.
BehindMLM reviewed LiveGood in August 2022. LiveGood’s MLM enterprise mannequin sees it cost $9.95 a month for entry to discounted dietary supplements. Entry to the MLM alternative is $40 on high of that.
Based totally on how LiveGood has been promoted (however the Commerce Fee noting promoters “have a number of memberships”), is almost all of $9.95 memberships are bought by LiveGood promoters.
In essence LiveGood’s pyramid scheme may be distilled all the way down to paying $40 after which $9.95 a month. Recruitment of others drives commissions, making a closed-loop of defacto promoter recruitment.
In different phrases, a basic MLM pyramid scheme whereby nothing is offered to retail prospects.
To this point, LiveGood has by no means publicly disclosed the ratio of $9.95 month-to-month memberships held by promoters.
As of February 2026, SimilarWeb was monitoring ~219,000 month-to-month LiveGood web site visits.
Prime sources of LiveGood web site visitors throughout the identical interval had been the US (59%), Ecuador (9%), the UK (6%), Canada (4%) and South Africa (4%).
