L.L. Bean – ‘Invited to the Holidays Since 1912’

Relatively than attempt to outshine the noise with spectacle, “Invited to the Holidays Since 1912” brings again nostalgia by L.L.Bean’s most beloved icon: the flannel. Constructed on discovered footage, social UGC, and many years of house movies, the marketing campaign celebrates how L.L.Bean has quietly been a part of actual vacation moments for over a century.

TEAM CREDITS

Consumer: L.L.Bean
Nick Wilkoff – CMO
Julie Mattei-Benn – Director of Artistic, Model & CX
Caty Werner – Director, Go to Market Technique
Lincoln Benedict – Artwork Director
Eric Coles – Senior Managing Producer
Alice Lindsey – Artistic Mission Supervisor
Company: Day One Company
Jamie Falkowski – CCO
Jordan Stone – Group SVP, Story
Alex Slavin – SVP, Model
Amanda Ford – SVP, Artistic Director
Mike Boyce – VP, Story
Dre Cenon – Artistic Director
Cameron Clow – VP, Technique & Insights
Caylen Clark – Director, Technique & Insights
Matthew Ballinger – Affiliate Director, Built-in Manufacturing
Jenny Ko – Senior Designer
Michael Corey – Senior Designer
Manufacturing: Day One Studios
Christina Xing – Director
Jiffy Iuen – Group SVP, Manufacturing
Sahil Mirchandani – Affiliate Director, Manufacturing
Sam Victoria – Stills & Social Seize
Diane Bruzzese – Editor
Jake Schwartz – Editor
Gabriel Isacson – Editor
Robbie Stern – Submit Manufacturing Supervisor
STALKR – Footage Sourced & Licensed
Catch + Launch – Footage Sourced & Licensed
Heavy Obligation – Music Supervision & Mixing
Uncommon Medium – Shade