With Kinder (which is German for “youngsters”) having hit $600 million in North American gross sales, Stubbs mentioned {that a} Tremendous Bowl purchase is lastly within the firm’s personal galaxy now.
“After I joined Ferrero after practically 20 years at PepsiCo engaged on Tremendous Bowl campaigns, I used to be thrilled to be taught [Ferrero North America] had been strategizing a few Tremendous Bowl marketing campaign for years,” Stubbs mentioned. “Now we’re lastly making it occur.”
1 2
