Kinder Bueno has revealed its first-ever Tremendous Bowl spot—and it’s a visit to house.
The Ferraro-owned model will air a 30-second advert throughout Tremendous Bowl 60 on Feb. 8, that includes a spacecraft referred to as the KNDR. The car spirals uncontrolled by way of an asteroid subject because the copilot exclaims “No bueno!”
The pilot—a Kinder Bueno chocolate bar in hand—counters, “Kinder Bueno!”
Thus does the spot, titled “Kinder Bueno,” the stage set for “buenos” good and unhealthy, with viewers hopefully choosing up the model title alongside the voyage.
Ferrero North America’s CMO Chad Stubbs mentioned that the model noticed a chance to riff on a ubiquitous American colloquialism.
“Persons are already utilizing the playful, casual expression ‘no bueno’—a mixture of English and Spanish actually that means ‘no good.’ Whether or not somebody’s automobile breaks down or a quarterback throws an interception, they may say [it],” Stubbs instructed ADWEEK. “Kinder Bueno appeals to a number of demographics and we’re assured that taking part in off this ‘no bueno’ perception might be a crowd pleaser.”
Based by Italian confectioner Michele Ferrero in 1968, Kinder is offered in 170 international locations and is already among the many world’s bestselling chocolate manufacturers. However Kinder Bueno, a chocolate-hazelnut bar launched in 1990, hasn’t been so seen in a rustic extra accustomed to Snickers bars and Reese’s Peanut Butter Cups.
With a Tremendous Bowl advert and supporting advertising marketing campaign on the prepared, Stubbs is set to vary that.
“This yr represents an inflection level for Ferrero in North America,” he mentioned, with the corporate having “invested billions” in product innovation and manufacturing vegetation. “We selected Kinder Bueno particularly as a result of Kinder is likely one of the most under-developed manufacturers within the U.S. in our portfolio.”
The sweet bar can also be apparently an off-world favourite, too, for the reason that bigwigs on the command middle (performed by actor William Fichtner and actuality TV star Paige DeSorbo) are busy munching on them within the spot. So are a pair of extraterrestrials holding off on plans to destroy Earth, as a result of that’s the place Kinder Bueno bars are made.
With the space-themed advert, Kinder Bueno leans into a well-liked Tremendous Bowl trope. FedEx confirmed followers a moon workplace in 2007’s recreation. In a legendary spot 4 years later, a child taking part in Darth Vader used what he believed was the Power to start out his father’s Volkswagen Passat. And in 2014, GoPro repurposed Felix Baumgartner’s Pink Bull soar from the sting of precise house in its Massive Sport advert.
