Transfer over, Depraved and Hamilton. There’s a brand new, sudden, musical on the town: “Too Simple,” from Jordan Model.
The Nike model’s two-and-a-half-minute Broadway-worthy ensemble, developed by Wieden+Kennedy, debuts one week after the launch of its hotly anticipated Air Jordan 40 in ‘The Basic’ colorway.
The advert transforms the basketball courtroom right into a musical set, that includes a reimagined model of “It’s the Exhausting-Knock Life” from the traditional musical Annie (“As a substitute of shootin’. We received benched. Empty stats we gained’t—Play once more! It’s the hard-knock life!”).
The spot stars NBA and WNBA stars together with Bam Adebayo, Trae Younger, Chris Paul, Paolo Banchero, Jayson Tatum, Luka Doncic, Napheesa Collier, Dominique Malonga, Gabby Williams, Jared McCain, and Kiki Rice.
Set to the rhythmic beat of dribbles, squeaking soles, and bouncing balls, the movie explores how Jordan athletes make the extraordinary look easy. Or “Too Simple.”
Every participant lends their very own aptitude with their actions flowing in excellent sync, as in the event that they’re a part of a choreographed routine. WNBA stars, together with Collier, command their very own solos, underscoring the sneaker big’s dedication to celebrating the total spectrum of the sport.
Naturally, the glossy advert reveals Jordan Model’s Air Jordan 40 as “a barrier-breaking silhouette created for the subsequent era of greats” in motion on the courtroom.
2025 marks 40 years since Michael Jordan donned his signature Air Jordan sneakers. All year long, the model has marked the 1985 anniversary by way of its “40 Years of Greatness” marketing campaign.
The push kicked off forward of the Grammys with “You Can’t Ban Greatness,” a cinematic nod to when Jordan was fined by the NBA for sporting his namesake footwear throughout play.
