Jai Kibe is the brand new chief advertising and marketing officer at Chobani, the model introduced on Thursday.
Kibe comes from consulting outfit Gartner, the place he had been government companion, CMO advisory. Previous to that, he held senior advertising and marketing roles at firms together with Coca-Cola and SC Johnson.
Chobani set off on a technique change final October beneath former international CMO Thomas Ranese. On the time, he stated he wished to disrupt stereotypes of consumer-packaged-goods promoting by techniques together with knowledge assortment, retail media partnerships, and sudden collaborations.
Ranese left his function in April, after simply 8 months, and it has remained vacant since.
Kibe will report back to president and chief working officer Kevin Burns and lead the advertising and marketing and artistic groups for the Chobani and La Colombe manufacturers. Along with driving progress, he’s targeted on advertising and marketing improvements, equivalent to strengthening the model’s analytics and client insights capabilities, enhancing digital-first engagement, and creating dynamic activations and partnerships.
“Jai is thought for uplifting creativity, energizing manufacturers, and bringing a disciplined, metrics-based strategy to technique,” Burns stated in a press release. “His management will likely be instrumental in driving the subsequent section of our progress as we work to increase consciousness past as we speak’s core client segments.”
Kibe added, “I’m thrilled to be becoming a member of Chobani at an thrilling second in time, the place we are able to mix artwork, science and intuition. As a model that mixes function with innovation, Chobani has persistently set the usual for excellent style, client well being, and wellness, whereas driving constructive social affect.”
