Need extra numbers? I’ve acquired you:
Look in your GA4 analytics proper now and test how a lot visitors and conversions you get from natural search in comparison with GEO. If you examine the numbers, there’s an ocean-sized hole, which implies that whereas clicks are taking place, natural search remains to be the first visitors supply for many web sites.
If that’s what dying appears to be like like, I’d like to see how y’all outline success.
Google’s advert income: Within the nice phrases of MC Hammer, “Can’t contact this”
Google isn’t apprehensive about AI search stealing visitors as a result of most AI queries are informational, and Google makes cash on industrial intent. In case you’re in search of product opinions, procuring experiences, flight offers, or native providers, you continue to go to Google for suggestions.
Till LLMs work out monetization, they’ll’t go toe-to-toe with Google.
New AI options are making search higher
A number of years in the past, I needed to learn three to 5 articles to get a complete reply from Google search outcomes. If I had a fancy question, overlook it.
Right now, Google handles math issues in search outcomes, offers AI-generated solutions to advanced questions, and even permits follow-up queries with AI mode, making search extra conversational.
