Are you in search of a Google Analytics plugin to your WordPress website? Questioning if MonsterInsights is the very best match to your wants?
MonsterInsights boasts about being the very best Google Analytics plugin for WordPress. However is it definitely worth the hype and cash?
On this MonsterInsights overview, I’ll look at all its options and enable you determine if it’s the very best match to your website.
What Is MonsterInsights?


MonsterInsights is the very best Google Analytics plugin for WordPress. Over 3 million professionals use the plugin, together with famend firms akin to Microsoft, FedEx, PlayStation, and Bloomberg.
It permits you to arrange Google Analytics in WordPress with out enhancing code or hiring a developer. Utilizing MonsterInsights dashboard studies, you’ll be able to view all of the vital knowledge from Google Analytics proper in your WordPress admin space.
Not solely that, however it comes with superior monitoring options like occasion monitoring proper out of the field. It’s also possible to observe high affiliate hyperlinks, most click on outbound hyperlinks, or standard file downloads utilizing MonsterInsights.
MonsterInsights additionally presents a number of highly effective addons to reinforce its monitoring options. As an illustration, enterprise homeowners can arrange eCommerce monitoring to measure their on-line retailer’s efficiency, observe kind conversions instantly, see which banner adverts are handiest, and way more.
Plus, it connects with Google Analytics 4 (GA4), the latest model of Google Analytics.
That stated, let’s have a look at why you need to be utilizing MonsterInsights in your web site.
Advantages and Options of MonsterInsights
MonsterInsights Function/Profit | Description |
---|---|
1. Simply Set Up Google Analytics | Guided setup wizard connects Google Analytics to WordPress with out requiring coding or hiring a developer. |
2. View Google Analytics Reviews in WordPress | Shows important Google Analytics metrics immediately throughout the WordPress admin space in simplified, actionable codecs. |
3. Observe eCommerce Efficiency | Tracks key metrics like income, conversion charges, transactions, common order worth, and standard merchandise. Helps determine high conversion sources and optimize gross sales methods. |
4. Mechanically Set Up Type Monitoring | Mechanically tracks all WordPress types, offering insights on impressions, conversions, and conversion charges. |
5. Determine Prime Performing Affiliate Hyperlinks | Tracks affiliate hyperlink efficiency and shows click on knowledge within the admin space, serving to improve affiliate income. |
6. Observe File Downloads | Mechanically tracks downloads of content material like PDFs, movies, and studies to determine standard assets and create extra focused content material. |
7. Determine Site visitors Sources | Tracks customer site visitors sources, together with geographic knowledge and referral sources, enabling focused advertising and partnerships. |
8. Twin Monitoring with Common Analytics and Google Analytics 4 | Connects Common Analytics and GA4 concurrently to keep up historic knowledge whereas accessing new GA4 options. |
9. Make Google Analytics GDPR Compliant | Ensures compliance with GDPR rules utilizing the EU Compliance addon. Integrates with plugins like CookieBot and Cookie Discover for consumer consent administration. |
10. Get Further Insights with Customized Dimensions | Tracks customized metrics akin to standard authors, publish sorts, classes, and search engine marketing scores to optimize web site efficiency. |
11. Optimize for the Proper Key phrases | Supplies a Search Console report with the highest 50 Google search phrases to enhance key phrase rankings and natural site visitors. |
12. Enhance Consumer Engagement with In style Posts | Shows best-performing content material or merchandise utilizing customizable widgets to spice up engagement and cut back bounce charges. |
13. Get Contextual Insights | Gives actionable ideas and options primarily based on knowledge to assist companies develop and arrange further monitoring. |
14. Weekly Efficiency Reviews through Electronic mail | Sends weekly efficiency summaries to your inbox, preserving you knowledgeable of website metrics with out logging into Google Analytics. |
15. Exclude Consumer Roles from Monitoring | Prevents inner site visitors from skewing analytics knowledge by excluding particular consumer roles from monitoring. |
16. Seamless Integration with In style Plugins | Integrates with high WordPress plugins like WooCommerce, MemberPress, WPForms, and Google advertising instruments like AdSense and Optimize. |
Pricing | Premium plans begin at $99.60/yr. |
1. Simply Set Up Google Analytics
With MonsterInsights, establishing Google Analytics could be very straightforward. Its setup wizard will information you each step of the way in which and join analytics with a WordPress website in a matter of minutes.


The perfect a part of utilizing MonsterInsights is that there’s no want to rent a developer or edit code.
All you need to do is create a Google Analytics account after which comply with the steps in MonsterInsights to get began.
2. View Google Analytics Reviews in WordPress
One other advantage of utilizing MonsterInsights is that it brings all of your important metrics from Google Analytics in a single place.
To view how folks work together together with your website, you don’t have to depart your web site. MonsterInsights reveals the info inside your WordPress admin space.


Plus, the complicated Analytics studies are compiled in such a manner that can assist you make data-driven selections to develop what you are promoting.
3. Observe eCommerce Efficiency
In case you have an eCommerce retailer and are in search of a method to observe its efficiency, then MonsterInsights may help you.
With the MonsterInsights eCommerce addon, you’ll be able to observe eCommerce metrics in only a few clicks, akin to the entire income, conversion fee, variety of transactions, and common order worth.


It additionally permits you to see the preferred product in your retailer. That manner, it’s straightforward to determine which merchandise folks like so you’ll be able to provide you with new product concepts to extend gross sales.
Apart from that, you additionally get to trace high conversion sources, time to buy, periods to buy, whole add to cart, and whole faraway from cart by way of eCommerce monitoring.
4. Mechanically Set Up Type Monitoring
Do you wish to understand how totally different types are performing in your WordPress website? Varieties permit any enterprise to gather leads and allow guests to remain in contact with you.
However it’s vital to know which kind is performing the very best.
MonsterInsights Varieties addon robotically tracks all WordPress types in your website and reveals a report contained in the admin space. Within the report, you’ll be able to see the variety of impressions, conversions, and whole conversion fee for every kind.


5. Determine Prime Performing Affiliate Hyperlinks
When you’re a blogger or an affiliate marketer, then it’s vital to trace every affiliate hyperlink to see how they’re performing. However establishing affiliate hyperlink monitoring in Google Analytics might be tough for newcomers.
To assist out, MonsterInsights tracks affiliate hyperlinks proper out of the field. Simply specify the trail and label of your affiliate hyperlink within the settings, and the plugin will maintain the remainder.
Then merely view which hyperlink will get essentially the most clicks within the Publishers report within the admin space and improve your income.


6. Observe File Downloads
One other important metric MonsterInsights robotically tracks is file downloads on a WordPress website.
When you’re providing downloadable content material like ebooks, studies, PDF recordsdata, movies, and others alike, then the plugin helps you discover out which file folks wish to obtain quite a bit.


This fashion, you’ll be able to create extra content material that guests want to obtain, seize extra leads, and construct an e mail record.
7. Determine Site visitors Sources & Spend money on the Proper Channel
For any enterprise to achieve success, it ought to know the place its guests are coming from. By monitoring site visitors sources, you’ll be able to put money into the proper channel to draw extra folks to your website and get extra conversions.


MonsterInsights helps to seek out the highest site visitors sources. As an illustration, you’ll be able to uncover high site visitors sources primarily based on nations and create focused advertising messages for folks from totally different areas. Or provide content material in numerous languages to spice up engagement.
You might additionally see which referral supply is sending guests to your website. This fashion, you will discover related web sites to advertise your merchandise and content material or create partnerships with high referral websites to get backlinks.
8. Twin Monitoring with Common Analytics and Google Analytics 4
MonsterInsights is the one plugin of its form that may connect with each Common Analytics and Google Analytics (GA4) on the identical time with the Twin Monitoring characteristic.
That signifies that if you wish to arrange and begin utilizing a Google Analytics 4 property, you received’t have to start out with a clean slate. You may hold utilizing your Common Analytics property with your whole website’s historic knowledge and accumulate further knowledge from GA4.


Google Analytics 4 can also be at present lacking some vital studies like Google Search Console, bounce fee, and targets. However with twin monitoring, you’ll be able to nonetheless entry all the studies you realize and love whereas being ready for brand new options or studies which can be launched in GA4.
9. Make Google Analytics GDPR Compliant
Do you know that MonsterInsights is GDPR compliant?
GDPR or Basic Information Safety Regulation is a privateness regulation in Europe that requires consent from EU residents earlier than you’ll be able to accumulate and course of their knowledge in Google Analytics.
If firms don’t adjust to the regulation, then they could possibly be fined 4% of annual income or 20 million euros (whichever is greater).
However due to the MonsterInsights EU Compliance addon, you’ll be able to robotically anonymize and disable private knowledge monitoring on the web site.


It’s additionally appropriate with plugins like CookieBot and Cookie Discover and can solely load the analytics script as soon as a consumer grants consent through these plugins.
10. Get Further Insights with Customized Dimensions
MonsterInsights allows you to arrange customized dimensions in your web site rapidly and simply.
Customized dimensions mean you can observe further knowledge in Google Analytics, which isn’t tracked by default. They supply extra insights into how folks behave and work together in your web site.


For instance, you’ll be able to observe the preferred authors, see which publish sort performs the very best, determine the very best WordPress class, and observe focus keyphrases and search engine marketing rating.
11. Optimize Your Web site for the Proper Key phrases
Ever marvel which key phrases folks use in Google search to seek out your web site? Utilizing the MonsterInsights Search Console report, you will discover the highest 50 Google search phrases.
However do observe that you simply’ll have to attach Google Analytics and Google Search Console with one another.
As soon as that’s finished, merely view the report and see key phrase rankings, clicks, impressions, and click-through fee (CTR).


Then use this data to seek out new key phrase alternatives, optimize your website for search phrases to spice up their rankings, and improve natural site visitors.
12. Enhance Consumer Engagement with In style Posts
With MonsterInsights, you’ll be able to show your greatest content material and top-selling merchandise wherever on the web site utilizing the In style Put up characteristic.
It retains your guests in your website by serving to them uncover new content material, cut back bounce fee, and improve engagement.


You may showcase standard posts within the sidebar, on the finish of the article or in an exquisite snippet throughout the content material space of your weblog. Equally, for those who’re operating a web based retailer, you should utilize the favored product choice to advertise your greatest objects.
MonsterInsights even permits you to customise the favored posts widgets. Choose from totally different themes and design choices, decide your greatest content material primarily based on feedback, ShareCount, or specify an inventory of posts to rotate within the widget randomly.


13. Get Contextual Insights to Develop Your Enterprise
MonsterInsights additionally helps in making the very best use of the info in its studies by way of Contextual Insights.
It reveals ideas and options on the way to use the info in a greater manner. It additionally recommends which further monitoring that you must set as much as get extra insights for rising what you are promoting.


For instance, suppose you have got totally different WordPress classes however haven’t arrange class monitoring in Google Analytics. In such a case, MonsterInsights will ship a notification informing you of monitoring classes and in addition present a hyperlink to a tutorial to get began.
14. Get Weekly Efficiency Reviews through Electronic mail
Wouldn’t it’s cool to get a weekly notification about how your website is performing?
With MonsterInsights Electronic mail Summaries, you may get weekly efficiency studies delivered straight to your e mail inbox. This fashion, you’ll be able to keep on high of how your web site is doing and take any motion with out having to view studies or visiting Google Analytics.


This characteristic additionally turns out to be useful for those who’re dealing with totally different shoppers. You may even robotically ship weekly studies to your shoppers, in order that they get to understand how the location is performing.
15. Exclude Consumer Roles from Monitoring
MonsterInsights additionally helps you exclude inner site visitors from monitoring in Google Analytics, so your knowledge stays correct.
By default, Google Analytics observe logged-in customers, which might skew the info since these customers might not be your preferrred viewers.
With MonsterInsights, you’ll be able to exclude totally different consumer roles from monitoring. Merely specify which roles you don’t wish to observe in Google Analytics, they usually’ll be excluded from monitoring.


16. Seamless Integration with In style Plugins
The final cause why you need to be utilizing MonsterInsights in your website is that it simply integrates with a number of the greatest WordPress plugins in the marketplace.


It totally integrates with WooCommerce, MemberPress, Straightforward Digital Downloads, and LifterLMS and tracks their efficiency in only a single click on.
MonsterInsights additionally works with all WordPress kind plugins like WPForms, Formidable Varieties, and Gravity Varieties. Apart from that, it simply integrates with Google advertising companies like Google AdSense and Google Optimize.
How A lot Does MonsterInsights Value?
MonsterInsights presents totally different pricing plans for all sorts of companies. Every plan comes with a 14-day money-back assure.
It is best to at all times test the MonsterInsights’ pricing web page for the newest presents, however right here’s the pricing as of the final replace of this text:


We hope you loved our detailed MonsterInsights overview. It’s the very best Google Analytics plugin for WordPress, because it’s straightforward to make use of, presents numerous options, and helps you discover the info that you must make selections and develop what you are promoting.
Need to strive MonsterInsights your self? Click on right here to get began!
Associated Sources:
Disclosure: Our content material is reader-supported. This implies for those who click on on a few of our hyperlinks, then we could earn a fee. We solely suggest merchandise that we imagine will add worth to our readers.