Is It Nonetheless Price It?

Studying Time: 14 minutes

My Moosend overview introduces you to an electronic mail advertising resolution based in 2012 in Greece, constructed for small to medium-sized companies, bloggers, and ecommerce manufacturers. It focuses on making electronic mail campaigns and automations easy, accessible, and inexpensive — from simply $9/month.

In comparison with established giants like Mailchimp or Fixed Contact, Moosend remains to be a more moderen participant available in the market, which can go away you questioning if it’s dependable sufficient for your corporation. 

On this overview, I’ll offer you an sincere, in-depth have a look at Moosend’s performance and reliability, so you possibly can resolve with confidence whether or not it’s the precise platform on your electronic mail advertising wants. 

Moosend overview: Abstract

What’s Moosend in 2025?

Moosend is an electronic mail platform for novices and companies with small advertising budgets. Beginning at $9/month, you get marketing campaign instruments, automation workflows, and detailed analytics from day one with out extra upgrades.

The drag-and-drop editor handles marketing campaign creation with AI writing help in-built for topic traces and electronic mail copy. Over 130 templates present beginning factors, although you would possibly favor constructing emails from scratch utilizing the visible instruments.

I’ve discovered that its automation flows remove repetitive work when you set triggers based mostly on subscriber actions. Cart abandonment sequences, welcome sequence, and re-engagement campaigns run indefinitely after preliminary setup to cowl your buyer journey.

Efficiency knowledge flows into dashboards exhibiting opens, clicks, and conversion charges by gadget and placement. Right here’s a screenshot of the Moosend dashboard:

I just like the dashboard’s simplicity and search function. E mail and chat help function weekdays, serving to to troubleshoot electronic mail campaigns and configure superior Moosend options.

Moosend fits you for those who’re a small to medium-sized enterprise or an ecommerce retailer. Nonetheless, for those who promote merchandise on-line, keep in mind that transactional emails are solely out there within the Moosend+ plan, which requires you to contact them for pricing.

Overview of Moosend’s options

After going by all Moosend has to supply, right here’s my overview of its varied options:

E mail builder

I examined Moosend’s electronic mail marketing campaign builder, and it really works properly. It’s straightforward so as to add your marketing campaign particulars and decide a template design. Unsplash and GIPHY combine immediately, so you possibly can seek for pictures with out opening new tabs.

Right here’s a screenshot of the marketing campaign builder:

The marketing campaign builder takes you thru every step and presents a number of options:

• 3 ways to construct your electronic mail: Drag pre-made blocks, code in HTML, or sort in wealthy textual content format
• Good alignment guides: Grid traces seem if you transfer components, stopping crooked designs
• Gadget preview switching: Test cell and desktop layouts with one click on
• Information merge fields: Pull in subscriber names, birthdays, or buy historical past anyplace in your content material
• Spam rating checker: Check inbox placement earlier than hitting ship
• Break up testing choices: Evaluate completely different topic traces, content material, or sender names

When you’re into the template editor, it seems like this:

The drag-and-drop performance makes constructing electronic mail straightforward, with a sidebar toggle letting you cycle by completely different gadgets, layouts, and settings:

Advertising and marketing automation workflows

The workflow canvas enables you to map buyer journeys visually by dragging triggers onto the display screen and connecting them to situations and actions. As soon as activated, your automation runs till your buyer exits the workflow.

You may both create a recipe from scratch or choose a pre-built recipe, as seen beneath:

Choosing a recipe opens the automation editor, which isn’t the prettiest. Nonetheless, it gives useful alerts within the backside proper to make sure you fill in all applicable particulars — the screenshot beneath exhibits an deserted cart recipe with none edits:

Right here’s what you get with the workflow instruments:

• Conduct-based triggers: Begin workflows when somebody opens emails, visits pages, abandons carts, or hits {custom} API endpoints
• Prepared-to-use recipes: Activate cart restoration, welcome sequences, or win-back campaigns from templates
• Logic operators: Create “And/Or” branches that reply to mixed subscriber actions
• Scheduled delays: Wait hours, days, or weeks between workflow steps
• Path convergence: Merge separate branches again collectively to keep away from repeating actions
• Efficiency metrics: Test conversion charges and income with out leaving the builder
• Inner documentation: Go away notes on workflow steps on your workforce

The perfect factor about Moosend’s automations is that they’re straightforward to construct, edit, save, and tweak later. Its visible method makes complicated logic manageable for any non-technical members of your workforce. Moreover, you possibly can see stats at a look within the Automations web page:

Subscription varieties

Moosend presents subscription type builders for capturing leads. Six type sorts can be found, together with popups, inline varieties, floating bars, floating packing containers, and full-page varieties.

Right here’s a picture of Moosend’s popup template library:

Choosing any of these templates opens the shape builder, which has a primary however intuitive interface with draggable Gadgets:

Kind-building options embrace these capabilities:

• Template library: You should use pre-designed varieties prepared for personalization to match your model
• AI copy help: Generate type headlines and CTAs with built-in AI author ideas
• Customized knowledge fields: Acquire greater than emails by including birthday fields, preferences, or any {custom} info
• Visibility controls: Set primary guidelines for all guests or superior focusing on by web page, gadget, or person conduct
• Gamification choices: Add “Wheel of Fortune” spin-to-win components for interactive lead seize
• GDPR compliance: Constructed-in consent checkboxes for knowledge assortment transparency

The shape builder contains workforce collaboration options with commenting immediately within the editor, and the analytics tracks impressions, conversions, and conversion charges for every type.

Touchdown pages

Moosend features a touchdown web page builder alongside its electronic mail instruments, letting you create lead seize pages with out coding. The drag-and-drop interface works equally to the e-mail editor however produces standalone internet pages.

Right here’s a screenshot of Moosend’s touchdown web page template library — you possibly can seek for completely different industries and preview templates earlier than enhancing them:

Touchdown web page options embrace:

• Template library: Round 40 pre-designed layouts for lead era, product launches, webinars, and occasion signups
• Constructed-in varieties: Add subscription fields on to pages with out separate type creation
• AI copywriting: Generate headlines and physique textual content by describing your supply to the AI assistant
• Customized font uploads: Preserve model consistency by importing your organization fonts
• Conversion monitoring: Monitor type submissions, button clicks, or web page views as conversion occasions
• Historical past mode: Revert to earlier variations if edits go incorrect
• Countdown timers: Add urgency components to limited-time presents
• Fb Pixel and Google Analytics: Observe customer conduct and retarget audiences

The builder contains workforce collaboration options with remark threads on web page components. Pages adapt to cell units routinely, although customization choices stay primary in comparison with devoted touchdown web page instruments.

Segmentation and personalization

Moosend enables you to construct viewers segments that replace based mostly on subscriber exercise, demographics, purchases, and engagement knowledge. You may then ship these segments focused messaging, similar to VIP presents and win-back campaigns.

Your segment-builder choices embrace creating from scratch or choosing a pre-built one:

Choosing a phase opens the phase editor:

I discovered the phase builder to be intuitive. It minimizes the potential for human error, and you’ll add a number of guidelines for applicable grouping.

Segmentation choices embrace these standards:

• Behavioral filters: Group by electronic mail opens, hyperlink clicks, or web site visits
• Buy patterns: Phase by order frequency, complete spent, or merchandise purchased
• Dynamic content material areas: Show completely different pictures or presents to completely different segments in a single electronic mail
• AI suggestions: Present merchandise based mostly on every subscriber’s shopping historical past
• Viewers Discovery: Let AI determine your finest prospects and lookalike audiences
• Customized discipline creation: Retailer any subscriber knowledge you want for focusing on
• Reusable templates: Save phase standards for future campaigns

New subscribers stream into matching segments based mostly on their actions, letting you begin with easy teams earlier than constructing behavioral profiles as your listing grows.

Analytics and reporting

Marketing campaign knowledge seems instantly after sends start, with unified dashboards protecting all electronic mail sorts from newsletters to transactional messages.

Right here’s an instance of a dashboard exhibiting three campaigns over the past 30 days:

Efficiency monitoring contains these metrics:

• Stay updates: Watch opens, clicks, and conversions as they occur
• Click on heatmaps: Visible overlays present the place individuals interact in your emails
• Geographic breakdowns: Determine which areas reply finest
• Income attribution: Hyperlink campaigns on to gross sales
• Widget-based dashboards: Construct {custom} stories focusing in your KPIs
• Information exports: Obtain CSV or Excel information for exterior evaluation

The consolidated reporting view helps you perceive marketing campaign impression with out switching between completely different analytics instruments, preserving all electronic mail efficiency knowledge in a single location.

Template library and design property

Moosend contains 130+ electronic mail templates spanning promotional, publication, and transactional kinds, with touchdown pages that coordinate with electronic mail campaigns.

Right here’s a picture of Moosend’s template library:

Design sources cowl these areas:

• Responsive layouts: Templates adapt to telephones, tablets, and desktops routinely
• Block saving: Retailer {custom} headers, product grids, or CTAs for reuse
• Enterprise classes: Discover designs for retail, SaaS, occasions, or eating places
• Fast customization: Swap colours, fonts, and pictures to match your model
• Matching varieties: Construct subscription popups that complement electronic mail designs

A few of the inventory templates look dated in comparison with present design tendencies, so that you’ll most likely end up customizing closely or creating designs from scratch for a contemporary look.

A/B testing

Moosend gives A/B testing performance for campaigns, letting you take a look at topic traces, physique content material, sender names, and visible components to optimize efficiency.

Right here’s a picture of Moosend’s A/B testing interface:

Testing capabilities embrace these choices:

• Variable testing: Evaluate topic traces, electronic mail content material, pictures, CTAs, or sender names between variations
• Customized pattern sizes: Select what number of subscribers obtain every take a look at variant
• Versatile timing: Set the take a look at period earlier than routinely sending the successful model
• Profitable standards: Outline success by open price, click on price, or different metrics you prioritize
• Computerized deployment: The platform sends the successful model to remaining subscribers after testing
• Resend choices: Robotically ship campaigns once more to non-openers to extend engagement

The A/B testing works on each lists and segments, supplying you with management over who participates in checks. Outcomes seem within the analytics dashboard for overview and future optimization.

Integration ecosystem

Moosend connects to 80+ exterior companies with verified integrations for Google Analytics, Salesforce, WordPress, and Microsoft Outlook, amongst others. Yow will discover all integrations through the backend, beneath Extra > Integrations:

Connection choices span these classes:

• Ecommerce sync: WooCommerce, ThriveCart, and Simvoly share buyer knowledge
• CRM connections: Salesforce integration maintains unified contact information
• Content material administration: WordPress and Drupal plugins simplify type embedding
• Analytics monitoring: Google Analytics tags embed routinely
• Prolonged connectivity: Zapier handles companies with out native integration

The combination depend falls wanting opponents who supply tons of of direct connections (e.g., Omnisend, Klaviyo, Mailchimp), that means you’ll usually depend on Zapier for much less widespread instruments.

Transactional emails and SMTP

Order confirmations and password resets are despatched utilizing Moosend’s servers alongside advertising campaigns, preserving all electronic mail knowledge in a single system.

The one downside is that you don’t have any concept how a lot transactional emails are going to price, as a result of they’re an additional as a part of the Moosend+ and Enterprise plans.

Even for those who join a free trial, you continue to can’t improve to the Moosend+ or Enterprise plan with out contacting Moosend’s gross sales workforce. Right here’s a screenshot of the improve choices through the backend for 3,000 subscribers:

In case you do pay the additional, transactional capabilities embrace:

• API sending: Set off emails programmatically out of your software
• SMTP relay: Route current software emails through Moosend’s servers
• Variable insertion: Personalize receipts with order particulars
• Mixed reporting: Observe transactional and advertising efficiency collectively
• Shared infrastructure: Profit from Moosend’s deliverability for all emails

Additionally, pricing documentation exhibits some inconsistency — transactional emails look like included in Moosend+ plans, however are an add-on except you go for the most costly Enterprise plan.

API

Moosend presents API entry for automating your electronic mail advertising duties. Skip the dashboard completely and combine campaigns immediately into your purposes utilizing RESTful endpoints.

You’ll authenticate with API keys out of your account settings. Right here’s an instance:

The API handles these operations:

• Marketing campaign automation: Schedule sends, take a look at topic traces with A/B splits, or clone profitable templates programmatically
• Batch processing: Import 1,000 subscribers per request, good for syncing buyer databases or migrating from different platforms
• Dynamic segmentation: Construct viewers filters combining buy conduct, engagement metrics, and {custom} fields in actual time
• Transactional emails: Ship receipts and account notifications with Mustache templating for customized content material blocks
• Workflow integration: Set off automations from exterior occasions like purchases or signups in your app
• Information extraction: Export click on heatmaps, income attribution, and geographic efficiency into enterprise intelligence instruments
• Fee safety: Constructed-in limits forestall unintentional flooding (instance — 10 subscriber provides per 10 seconds)

Select between JSON and XML responses, use normal HTTP strategies, and depend on detailed error codes when debugging integrations.

How a lot does Moosend price?

Moosend doesn’t present a free plan, however it does offer you 30 days free to check all the things earlier than paying. No bank card wanted, and also you’ll entry nearly each Professional function through the trial interval.

Professional plan month-to-month Moosend pricing

• 500 contacts: $9 ($7 yearly)
• 1,000 contacts: $16 ($13 yearly)
• 2,000 contacts: $24 ($19 yearly)
• 5,000 contacts: $48 ($38 yearly)

Each Professional tier contains limitless sends, automation workflows, touchdown pages, and analytics. Upgrading solely modifications your contact restrict, by no means your function entry.

Right here’s a snapshot of Moosend’s Professional plan pricing:

The subsequent step up is Moosend+, a custom-priced plan with a transactional electronic mail add-on, devoted IPs, SSO & SAML, and viewers discovery options.

In case you ship campaigns quarterly or throughout holidays fairly than weekly, think about electronic mail credit as an alternative. Pay $350 for 350,000 sends and use them everytime you want, with out month-to-month charges.

E mail credit score pricing

• 350,000 credit: $350
• 500,000 credit: $500
• 750,000 credit: $750
• 1,000,000 credit: $1,000

Enterprise pricing begins round 70,000 contacts, however requires session for quotes. You’ll work with account managers who configure {custom} options based mostly on sending quantity and help wants (finest if in case you have complicated sending necessities).

Use our electronic mail pricing calculator beneath to shortly evaluate prices and options with these of different high Mailchimp alternate options. Enter your required variety of contacts, select as much as two different electronic mail advertising suppliers from the listing, and see how Omnisend stacks up towards them.

What are Moosend’s professionals and cons?

You get skilled electronic mail advertising at finances costs with Moosend, although you’ll miss some options opponents supply. The automation and deliverability work properly, however restricted integrations and no free plan create trade-offs.

Right here’s a comparability of Moosend’s professionals and cons:

Overview of Moosend’s help

Stay chat delivers the perfect help expertise at Moosend, with customers praising quick responses and useful brokers. E mail help receives blended evaluations — one G2 reviewer discovered responses “a bit of extra on the condescending aspect.”

The information base covers electronic mail campaigns, automation, integrations, and account settings with articles and video tutorials. Discovering the precise solutions typically requires persistence since content material sprawls throughout a number of classes.

Help availability will depend on your plan degree. All Moosend tiers get documentation entry plus electronic mail and chat help, however Enterprise prospects obtain precedence dealing with and devoted account managers.

One reviewer raved about getting chat assist at 10 PM Japanese Time inside 10 minutes. One other talked about help going “the additional mile” to resolve technical points.

No cellphone help exists, which shall be irritating for those who favor speaking by complicated issues with a human. Moosend prioritizes digital channels over conventional cellphone help.

For finest outcomes, begin with reside chat throughout weekdays fairly than submitting electronic mail tickets. The speedy suggestions helps resolve points sooner than ready for electronic mail responses that prospects report as much less passable.

Moosend person evaluations and experiences

Software program overview websites paint a constructive image — G2 customers price Moosend 4.7/5 throughout 717 evaluations, whereas Capterra exhibits 4.6/5 from 196 reviewers. Affordability, automation options, and reside chat help earn probably the most reward.

The suggestions highlights strengths throughout platforms:

• “Customer support was excellent — lower than 5 minutes to get reside on-line chat and even scheduled a reside onboarding name” — Nick Z., VP Advertising and marketing (G2)
• “The shopper help through reside chat is extremely quick and useful” — Capterra reviewer
• “Their real-time reside chat help is improbable” — Tracie S., Graphic Designer (G2), although she famous electronic mail help felt “condescending”
• “I’ve been utilizing Moosend for 8 years. Very dependable and glorious software which is straightforward to make use of for an excellent worth” — Jorij Abraham (G2)

Trustpilot tells a special story with a 3.4/5 ranking and polarized Moosend evaluations. Destructive suggestions facilities on account suspensions:

• “Signed up for a trial, logged in, after which bought tied up for the day. Later that evening, I login to my electronic mail and my trial is over” — DJ Public Faculty
• “Pure rip-off. Keep away from” — Pranto Roy Protik

The stark divide displays Moosend’s aggressive anti-spam enforcement. Clients with clear lists expertise glorious deliverability and help, whereas these importing questionable contacts face swift account termination. 

Clear electronic mail lists and correct sending practices result in constructive experiences with Moosend’s platform. Select reside chat if you need assistance — reviewers price it larger than electronic mail help throughout all platforms.

How does Moosend evaluate to different electronic mail advertising platforms?

Moosend has lower-cost paid plans than most different electronic mail advertising platforms, however its least expensive plan has extreme limitations that have an effect on your capability to cowl your buyer journey, particularly, no transactional emails or SMS capabilities.

Essentially the most vital Moosend alternate options embrace Mailchimp, MailerLite, and Omnisend, all of which have free plans and goal completely different use circumstances.

Moosend vs. Mailchimp

Value variations bounce out instantly — Moosend fees $9 month-to-month for 500 contacts with limitless sends and automation entry. Mailchimp asks $20 for a similar contact depend, and also you’ll want larger tiers for automation options.

The combination hole issues extra for complicated companies. Mailchimp connects to 300+ instruments natively, leaving Moosend’s 80+ integrations trying sparse. In case your tech stack contains area of interest instruments, count on to make use of Zapier with Moosend.

Moosend vs. MailerLite

These platforms compete neck-and-neck on pricing, with MailerLite at $10 month-to-month for 500 contacts versus Moosend’s $9. The actual distinction exhibits in free choices — MailerLite presents 1,000 contacts ceaselessly free, however Moosend solely gives a 30-day trial.

SMS advertising splits the platforms additional. MailerLite requires its separate MailerSend service beginning at $35/month for transactional messaging. Moosend focuses purely on electronic mail, providing extra refined automation logic and workflow branching for many who don’t want SMS.

Moosend vs. Omnisend

Moosend tailored common electronic mail instruments for ecommerce by including product blocks and cart restoration workflows. Omnisend is for on-line promoting, and the distinction exhibits in execution.

The Shopify integration hole alone makes Omnisend the only option on your retailer. Add unified SMS/electronic mail campaigns, pre-built gross sales automations, and income monitoring constructed into each report — Moosend can’t match this ecommerce focus regardless of decrease costs.

Moreover, Omnisend has a free plan with all normal options and transactional emails. You don’t need to pay further to ship your prospects order confirmations.

Select based mostly on what you promote and the way you promote it. Moosend works for newsletters and repair emails, whereas Omnisend delivers the automation flows to cowl your complete buyer journey.

Do you have to select Moosend?

Moosend suits finest if you want electronic mail automation and marketing campaign instruments at finances costs. After reviewing tons of of person experiences, clear patterns emerge about who advantages most.

Key strengths I discovered

• Automation workflows that rival costly opponents at a fraction of the fee
• True limitless sends on all paid plans — no shock overage charges
• Drag-and-drop enhancing that non-designers can grasp shortly
• Clear emails with out pressured branding, even on primary plans
• Stay chat help that helps remedy issues
• Pre-built segments make grouping your contacts straightforward

The place Moosend falls brief

• No built-in CRM means managing contacts in spreadsheets or exterior instruments
• Restricted integrations (80+ vs. tons of elsewhere) create Zapier dependencies
• No transactional emails within the Professional plan
• No native SMS capabilities
• Lacking native Shopify connection hurts ecommerce potential
• Template designs want modernizing for up to date aesthetics

I wouldn’t cross up Moosend for those who’re sending newsletters, working service companies, or want inexpensive automation. The 30-day trial provides you sufficient time to check if Moosend electronic mail advertising matches your workflow — most customers discover it does.

Moosend overview FAQs